Library Services / All Locations

HF 5415.123 Y1 : Creative marketing communications : a practical guide to planning, skills and techniques.; BJL

2001

1

HF 5415.123 Y4 : Integrated marketing communications : the holistic approach.; BJL

1998

1

HF 5415.124 C7 / q : Compendium of marketing information sources.; BJL

1988

1

HF 5415.124 H1 : Net worth : shaping markets when customers make the rules / John Hagel, Marc Singer.; BJL

1999

1

HF5415.125 : AI strategy for sales and marketing [electronic resource] / connecting marketing, sales and customer experience / Katie King.; Online materials

2022

1

HF 5415.125 B5

2

HF 5415.125 C4

2

HF 5415.125 L7 : Mining the Web : transforming customer data into customer value / Gordon S. Linoff, Michael J.A. Berry.; BJL

2001

1

HF 5415.125 W3 : Data-driven business models.; BJL

2005

1

HF 5415.1255 H2 : Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond.; BJL

c2008

1

HF5415.1255 .H65 2010 : Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.; BJL

2010

1

HF5415.1255 .K34 2021 : Shopping revolution : how retailers succeed in an era of endless disruption accelerated by COVID-19 / Barbara Kahn.; Online materials

2021

1

HF 5415.1255 N6 : Brandstorm : surviving and thriving in the consumer-led marketplace / Liz Nickles with Savita Iyer.; BJL

2012

1

HF 5415.1255 P4 : Retail marketing and branding : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke.; BJL

c2011

1

HF 5415.1255 T2 : Project branding : using marketing to win the hearts and minds of stakeholders.; BJL

2014

1

HF5415.126 : Advances in electronic marketing / [edited by] Irvine Clarke III, Theresa B. Flaherty.; BJL

c2005

1

HF 5415.126 B6 : Commmonsense direct marketing.; BJL

2000

1

HF 5415.126 D7 : Optimal database marketing : strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake.; BJL

c2002

1

HF 5415.126 H8

2

HF 5415.126 I6 : International direct marketing : principles, best practices, marketing facts / edited by Manfred Krafft .... [et al.].; BJL

2007

1

HF 5415.126 J4 : Profitable direct marketing.; BJL

1998

1

HF 5415.126 M1 : Direct marketing : an integrated approach.; BJL

c1998

1

HF 5415.126 M9 : Direct marketing : a step-by-step guide to effective planning and targeting / Roddy Mullin.; BJL

2002

1

HF 5415.126 N2 : Direct marketing : strategy, planning, execution.; BJL

2000

1

HF 5415.126 N6 : Successful network marketing for the 21st century.; BJL

1995

1

HF 5415.126 O5 : Exploring direct and customer relationship marketing / Lisa O'Malley, Maurice Patterson, Martin Evans.; BJL

2004

1

HF 5415.126 R7

2

HF 5415.126 S2 : Direct and interactive marketing / Adrian Sargeant, Douglas C. West.; BJL

2001

1

HF 5415.126 S3 : Desktop database marketing / Jack Schmid, Alan Weber.; BJL

c1998

1

HF 5415.126 S8 : Successful direct marketing methods : interactive, database, and customer-based marketing for digital age / Bob Stone and Ron Jacobs.; BJL

c2008

1

HF 5415.126 T1

2

HF 5415.126 T4 : Direct marketing in practice / Brian Thomas and Matthew Housden.; BJL

2002

1

HF 5415.1263 A5 : Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus.; BJL

1999

1

HF 5415.1263 B5 : Business to business marketing : a value-driven approach.; BJL

2010

1

HF 5415.1263 B6

2

HF 5415.1263 B9 : Business marketing : an interaction and network perspective / edited by Kristian Möller and David Wilson.; BJL

1995

1

HF 5415.1263 D2 : AMA handbook for managing business to business marketing communications / J. Nicholas De Bonis, Roger S. Peterson.; BJL

1997

1

HF 5415.1263 I4 : Industrial networks : a new view of reality / edited by Bjorn Axelsson and Geoffrey Easton.; BJL

1992

1

HF 5415.1263 M6 : B2B marketing : a radically different approach for business-to-business marketers / Steve Minett.; BJL

2002

1

HF 5415.1263 M8 : Business-to-business marketing : a strategic approach / Michael H. Morris, Leyland F. Pitt, and Earl D. Honeycutt.; BJL

2001

1

HF 5415.1263 N9 / q : Marketing : Business review As/A level resource pack.; Education Resources

2002

1

HF 5415.1263 U5

2

HF 5415.1263 V8 : Business to business marketing : analysis & practice in a dynamic environment / Robert P. Vitale, Joseph J. Giglierano.; BJL

c2002

1

HF 5415.1263 W3 : Industrial marketing strategy / Frederick E. Webster, Jr.; BJL

1995

1

HF 5415.1264 I6 : Interactive marketing : the future present / Edward Forrest, Richard Mizerski, editors.; BJL

1996

1

HF5415.1265

3

HF 5415.1265 A3 : E-business marketing / Terri C. Albert, William B. Sanders.; BJL

c2003

1

HF 5415.1265 B2

2

HF5415.1265 .B275 : Social media marketing : a strategic approach.; BJL

2022

1

HF5415.1265 .B275 2023 : Social media marketing [electronic resource] : a strategic approach.; Online materials

2023

1