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Author Chaston, Ian.
Title Boomer marketing : selling to a recession resistant market / Ian Chaston.
Publication Info London : Routledge, 2009.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  658.804 CHA  4 WEEK LOAN  AVAILABLE

Descript 265p.
ISBN 0415489628 (hbk.)
9780415489621 (hbk.)
0415489636 (pbk.)
9780415489638 (pbk.)
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Author Chaston, Ian.
Subject Market segmentation -- United States.
Target marketing -- United States.
Middle-aged consumers -- United States.
Baby boom generation -- United States.
Descript 265p.
ISBN 0415489628 (hbk.)
9780415489621 (hbk.)
0415489636 (pbk.)
9780415489638 (pbk.)
Author Chaston, Ian.
Subject Market segmentation -- United States.
Target marketing -- United States.
Middle-aged consumers -- United States.
Baby boom generation -- United States.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  658.804 CHA  4 WEEK LOAN  AVAILABLE

Subject Market segmentation -- United States.
Target marketing -- United States.
Middle-aged consumers -- United States.
Baby boom generation -- United States.
Descript 265p.
ISBN 0415489628 (hbk.)
9780415489621 (hbk.)
0415489636 (pbk.)
9780415489638 (pbk.)

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