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Author Hooley, Graham J.
Title Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy.
Publication Info Harlow : Financial Times Prentice Hall, 2004.
Edition 3rd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  HF 5415.127 H7  UNTIL CLOSING  ASK at the Reading Room
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Descript 622p.
Edition 3rd ed.
ISBN 0273655167
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Author Hooley, Graham J.
Subject Marketing.
Business planning.
Alt author Saunders, John A., 1946-
Piercy, Nigel.
Descript 622p.
Edition 3rd ed.
ISBN 0273655167
Author Hooley, Graham J.
Subject Marketing.
Business planning.
Alt author Saunders, John A., 1946-
Piercy, Nigel.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  HF 5415.127 H7  UNTIL CLOSING  ASK at the Reading Room

Subject Marketing.
Business planning.
Descript 622p.
Alt author Saunders, John A., 1946-
Piercy, Nigel.
ISBN 0273655167
Persistent link to this item
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