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Author Dibb, Sally, 1963-
Title The market segmentation workbook : target marketing for marketing managers / Sally Dibb and Lyndon Simkin.
Publication Info Andover : Cengage Learning, c1996.


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 BJL Reading Room 1st floor HDC  HF 5415.127 D5  4 WEEK LOAN  AVAILABLE
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Descript 219p.
ISBN 0415118921
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Author Dibb, Sally, 1963-
Series The marketing workbooks
Subject Market segmentation.
Alt author Simkin, Lyndon, 1961-
Descript 219p.
ISBN 0415118921
Author Dibb, Sally, 1963-
Series The marketing workbooks
Subject Market segmentation.
Alt author Simkin, Lyndon, 1961-
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.127 D5  4 WEEK LOAN  AVAILABLE

Subject Market segmentation.
Descript 219p.
Alt author Simkin, Lyndon, 1961-
ISBN 0415118921
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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