Start Over Please hold this item Export MARC Display Return To Browse
 
     
Limit search to available items
Record: Previous Record Next Record
Author Chaston, Ian.
Title Boomer marketing : selling to a recession resistant market / Ian Chaston.
Publication Info London : Routledge, 2009.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.804 CHA  UNTIL CLOSING  ASK at the Reading Room

Descript 265p.
ISBN 0415489628 (hbk.)
9780415489621 (hbk.)
0415489636 (pbk.)
9780415489638 (pbk.)
Click on the terms below to find similar items in the catalogue
Author Chaston, Ian.
Subject Market segmentation -- United States.
Target marketing -- United States.
Middle-aged consumers -- United States.
Baby boom generation -- United States.
Descript 265p.
ISBN 0415489628 (hbk.)
9780415489621 (hbk.)
0415489636 (pbk.)
9780415489638 (pbk.)
Author Chaston, Ian.
Subject Market segmentation -- United States.
Target marketing -- United States.
Middle-aged consumers -- United States.
Baby boom generation -- United States.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.804 CHA  UNTIL CLOSING  ASK at the Reading Room

Subject Market segmentation -- United States.
Target marketing -- United States.
Middle-aged consumers -- United States.
Baby boom generation -- United States.
Descript 265p.
ISBN 0415489628 (hbk.)
9780415489621 (hbk.)
0415489636 (pbk.)
9780415489638 (pbk.)

Links and services for this item: