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Author Hooley, Graham J.
Title Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy.
Publication Info London : Prentice Hall Europe, 1998.
Edition 2nd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  HF 5415.127 H7  UNTIL CLOSING  ASK at the Reading Room
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Descript 482p.
Edition 2nd ed.
ISBN 0133712532
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Author Hooley, Graham J.
Subject Target marketing.
Marketing -- Management.
Business planning.
Alt author Saunders, John A., 1946-
Piercy, Nigel.
Descript 482p.
Edition 2nd ed.
ISBN 0133712532
Author Hooley, Graham J.
Subject Target marketing.
Marketing -- Management.
Business planning.
Alt author Saunders, John A., 1946-
Piercy, Nigel.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  HF 5415.127 H7  UNTIL CLOSING  ASK at the Reading Room

Subject Target marketing.
Marketing -- Management.
Business planning.
Descript 482p.
Alt author Saunders, John A., 1946-
Piercy, Nigel.
ISBN 0133712532
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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