HF 5415.1265 R8 : Digital branding : a complete step-by-step guide to strategy, tactics and measurement / Daniel Rowles.; BJL
Digital branding : a complete step-by-step guide to strategy, tactics and measurement / Daniel Rowles
BJL
BOOK
2014
HF 5415.1265 R9
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian R
BJL
BOOK
2008
Understanding digital marketing : marketing strategies for engaging the digital generation.
BJL
BOOK
2014
HF 5415.1265 S4 : The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / David Meerman Scott.; BJL
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs,
BJL
BOOK
2013
HF 5415.1265 S5
Business to business Internet marketing : seven proven strategies for increasing profits through Inte
BJL
BOOK
c2002
Internet marketing / Jagdish N. Sheth, Abdolreza Eshghi, Balaji C. Krishnan.
BJL
BOOK
2001
HF 5415.1265 S6
The culturally customized website : customizing web sites for the global marketplace / Nitish Singh,
BJL
BOOK
c2005
eMarketing eXcellence : planning and optimizing your digital marketing / Dave Chaffey and P.R. Smith.
BJL
BOOK
2008
emarketing excellence : the heart of ebusiness / P.R. Smith and Dave Chaffey.
BJL
BOOK
2005
HF5415.1265 .S615 : eMarketing excellence; BJL
Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey a
BJL
BOOK
2023
HF5415.1265 .S65 2015 : The SOSTAC guide to your perfect digital marketing plan / by PR Smith.; BJL
The SOSTAC guide to your perfect digital marketing plan / by PR Smith.
BJL
BOOK
2015
HF 5415.1265 S8
Email marketing : using email to reach your target audience and build customer relationships / Jim St
BJL
BOOK
2000
World Wide Web marketing : integrating the web into your marketing strategy.
BJL
BOOK
2001
HF 5415.1265 S9
E-marketing / Judy Strauss, Raymond Frost.
BJL
BOOK
c2012
E-marketing / Judy Strauss, Raymond Frost.
BJL
BOOK
2014
HF5415.1265 .T39 2013 : Plan, create, optimize, distribute! : your strategic roadmap to content marketing success / Gabriela Taylor.; BJL
Plan, create, optimize, distribute! : your strategic roadmap to content marketing success / Gabriela
BJL
BOOK
2013
HF 5415.1265 V3 : Mobile marketing : fundamentals and strategy / Kaan Varnali, Aysegul Toker, Cengiz Yilmaz.; BJL
Mobile marketing : fundamentals and strategy / Kaan Varnali, Aysegul Toker, Cengiz Yilmaz.
BJL
BOOK
c2011
HF5415.1265 .W43 2007 : Marketing to the social web : how digital customer communities build your business / Larry Weber.; BJL
Marketing to the social web : how digital customer communities build your business / Larry Weber.
BJL
BOOK
c2007
HF5415.1265 .W43 2009 : Marketing to the social web : how digital customer communities build your business / Larry Weber.; BJL
Marketing to the social web : how digital customer communities build your business / Larry Weber.
BJL
BOOK
c2009
HF5415.1265 Z5 2017 : Social media marketing all-in-one for dummies; BJL
Social media marketing all-in-one.
BJL
BOOK
2017
HF5415.127 .C53 2009 : Boomer marketing : selling to a recession resistant market / Ian Chaston.; BJL
Boomer marketing : selling to a recession resistant market / Ian Chaston.
BJL
BOOK
2009
HF 5415.127 D5 : The market segmentation workbook : target marketing for marketing managers / Sally Dibb and Lyndon Simkin.; BJL
The market segmentation workbook : target marketing for marketing managers / Sally Dibb and Lyndon Si
BJL
BOOK
c1996
HF5415.127 .H66 : Marketing strategy and competitive positioning / Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee.; BJL
Marketing strategy and competitive positioning / Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nic
BJL
BOOK
2020
HF 5415.127 H7
Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy.
BJL
BOOK
1998
Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy.
BJL
BOOK
2004
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud
BJL
BOOK
2008
Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud.
BJL
BOOK
2012
Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, Jo
BJL
BOOK
2017
HF 5415.127 M1 : Market segmentation : how to do it, how to profit from it / Malcolm H.B. McDonald, Ian Dunbar.; BJL
Market segmentation : how to do it, how to profit from it / Malcolm H.B. McDonald, Ian Dunbar.
BJL
BOOK
2004
HF 5415.127 M7
Global marketing and advertising : understanding cultural paradoxes.
BJL
BOOK
1997
Global marketing and advertising : understanding cultural paradoxes.
BJL
BOOK
c2005
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
BJL
BOOK
c2010
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
BJL
BOOK
2014
HF 5415.127 P4
Enterprise one to one : tools for competing in the interactive age / Don Peppers and Martha Rogers.
BJL
BOOK
1999
The one to one future : building business relationships one customer at a time / Don Peppers & Martha
BJL
BOOK
1994
HF5415.129 .D46 2008 : Distribution channels : understanding and managing channels to market / Julian Dent.; BJL
Distribution channels : understanding and managing channels to market / Julian Dent.
BJL
BOOK
c2008
HF 5415.129 F8 : Telemarketing basics / Julie Freestone and Janet Brusse.; BJL
Telemarketing basics / Julie Freestone and Janet Brusse.
BJL
BOOK
1990
HF 5415.129 F9 : The channel advantage : going to market with multiple sales channels to reach more customers, sell more products, make more profit / Lawrence G. Friedman, Timothy R. Furey.; BJL
The channel advantage : going to market with multiple sales channels to reach more customers, sell mo
BJL
BOOK
1999
HF 5415.129 J3 : Japanese distribution channels / Takeshi Kikuchi, editor.; BJL
Japanese distribution channels / Takeshi Kikuchi, editor.
BJL
BOOK
c1995
HF 5415.129 P3 : Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin.; BJL
Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lum
BJL
BOOK
2002
HF 5415.129 R8 : Marketing channels : a management view.; BJL
Marketing channels : a management view.
BJL
BOOK
2004
HF5415.13 : Journal of marketing management (Helensburgh, Scotland); Online materials
Journal of marketing management [electronic resource].
Online materials
EJOURNALS
HF 5415.13 A1
Strategic market management.
BJL
BOOK
2001
Strategic market management / David A. Aaker, Damien McLoughlin.
BJL
BOOK
2007
Strategic market management / David A. Aaker.
BJL
BOOK
c2011
Strategic market management / David A. Aaker, Vice-Chairman, Prophet Professor Emeritus, University o
BJL
BOOK
2014
HF 5415.13 A2 : Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq.; BJL
Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohamm
BJL
BOOK
2002
HF 5415.13 A3 : Strategic market management.; BJL
Strategic market management.
BJL
BOOK
1995
HF 5415.13 A5 : Strategic marketing management / Carol H. Anderson, Julian W. Vincze.; BJL
Strategic marketing management / Carol H. Anderson, Julian W. Vincze.
BJL
BOOK
c2004
HF 5415.13 A6 : Applying qualitative methods to marketing management research / edited by Renate Buber, Johannes Gadner and Lyn Richards.; BJL
Applying qualitative methods to marketing management research / edited by Renate Buber, Johannes Gadn
BJL
BOOK
2004
HF 5415.13 B3 / q : Marketing planning : 2004-2005 / Karen Beamish and Ruth Ashford.; BJL
Marketing planning : 2004-2005 / Karen Beamish and Ruth Ashford.
BJL
BOOK
2004
HF 5415.13 B5 : Market-based management : strategies for growing customer value and profitability.; BJL
Market-based management : strategies for growing customer value and profitability.
BJL
BOOK
2004
HF 5415.13 B6
Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman.
BJL
BOOK
2005
Entrepreneurial marketing : the growth of small firms in the new economic era / Björn Bjerke, Claes M
BJL
BOOK
2002
Marketing planning : strategy, environment and context / Jim Blythe, Phil Megicks.
BJL
BOOK
2010
Marketing strategy.
BJL
BOOK
c2003
HF 5415.13 C2 : Marketing campaigns.; BJL
Marketing campaigns.
BJL
BOOK
c1998
HF 5415.13 C4 : Small business marketing management / Ian Chaston and Terry Mangles.; BJL
Small business marketing management / Ian Chaston and Terry Mangles.
BJL
BOOK
2002
HF 5415.13 C5
The co-marketing solution : strategic marketing through better branding, improved trade relationships
BJL
BOOK
2000
Marketing logistics / Martin Christopher and Helen Peck.
BJL
BOOK
2003
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.
BJL
BOOK
2001
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.
BJL
BOOK
c2004
4 additional entries
HF5415.13 .C533 : Supply chain management : strategy, planning, and operation / Sunil Chopra.; BJL
Supply chain management : strategy, planning, and operation / Sunil Chopra.
BJL
BOOK
2019
HF5415.13 .C533 2019 : Supply chain management : strategy, planning, and operation / Sunil Chopra.; Online materials
Supply chain management : strategy, planning, and operation / Sunil Chopra.
Online materials
EBOOKS
2019
HF 5415.13 C6 : The marketing plan / William A. Cohen.; BJL
The marketing plan / William A. Cohen.
BJL
BOOK
c2005
HF 5415.13 C7 : Practical marketing planning / John Cooper and Peter Lane.; BJL
Practical marketing planning / John Cooper and Peter Lane.
BJL
BOOK
1997
HF 5415.13 C8
Marketing management : a relationship marketing perspective / Cranfield School of Management.
BJL
BOOK
2000
Strategic marketing management cases.
BJL
BOOK
2002
HF 5415.13 D1
Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons.
BJL
BOOK
c2000
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons.
BJL
BOOK
1995
HF 5415.13 D5
Marketing management.
BJL
BOOK
1997
Marketing planning : a workbook for marketing managers / Sally Dibb, Lyndon Simkin.
BJL
BOOK
c2008
HF 5415.13 D6 : Marketing management : text and cases.; BJL
Marketing management : text and cases.
BJL
BOOK
c2002
HF 5415.13 D7
Marketing management and strategy.
BJL
BOOK
1998
Marketing management and strategy.
BJL
BOOK
2002
Marketing management and strategy / Peter Doyle and Phil Stern.
BJL
BOOK
2006
Value-based marketing : marketing strategies for corporate growth and shareholder value.
BJL
BOOK
2000
Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle
BJL
BOOK
2008
HF 5415.13 D9 : IMC : using advertising and promotion to build brands / Tom Duncan.; BJL
IMC : using advertising and promotion to build brands / Tom Duncan.
BJL
BOOK
c2002
HF 5415.13 E4 : Culture and positioning as determinant strategy : personality and the business organization.; BJL
Culture and positioning as determinant strategy : personality and the business organization.
BJL
BOOK
2004
