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Record:
Author
Anderson, Carol H.
Title
Strategic marketing management / Carol H. Anderson, Julian W. Vincze.
Publication Info
Boston, Mass. : Houghton Mifflin, c2004.
Edition
2nd ed.
Location/Availability
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LOCATION
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LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.13 A5
8 WEEK LOAN
AVAILABLE
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Descript
863p.
Edition
2nd ed.
ISBN
0618338071
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Author
Anderson, Carol H.
Subject
Marketing -- Management.
Strategic planning.
Alt author
Vincze, Julian W.
Descript
863p.
Edition
2nd ed.
ISBN
0618338071
Author
Anderson, Carol H.
Subject
Marketing -- Management.
Strategic planning.
Alt author
Vincze, Julian W.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.13 A5
8 WEEK LOAN
AVAILABLE
Subject
Marketing -- Management.
Strategic planning.
Descript
863p.
Alt author
Vincze, Julian W.
ISBN
0618338071
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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