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Mark   Media Year
HF 5415.1265 S4 : The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / David Meerman Scott.; BJL     
      The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, BJL  BOOK 2013
HF 5415.1265 S5    
      Business to business Internet marketing : seven proven strategies for increasing profits through Inte BJL  BOOK c2002
      Internet marketing / Jagdish N. Sheth, Abdolreza Eshghi, Balaji C. Krishnan. BJL  BOOK 2001
HF 5415.1265 S6    
      The culturally customized website : customizing web sites for the global marketplace / Nitish Singh, BJL  BOOK c2005
      eMarketing eXcellence : planning and optimizing your digital marketing / Dave Chaffey and P.R. Smith. BJL  BOOK 2008
      emarketing excellence : the heart of ebusiness / P.R. Smith and Dave Chaffey. BJL  BOOK 2005
HF5415.1265 .S65 2015 : The SOSTAC guide to your perfect digital marketing plan / by PR Smith.; BJL     
      The SOSTAC guide to your perfect digital marketing plan / by PR Smith. BJL  BOOK 2015
HF 5415.1265 S8    
      Email marketing : using email to reach your target audience and build customer relationships / Jim St BJL  BOOK 2000
      World Wide Web marketing : integrating the web into your marketing strategy. BJL  BOOK 2001
HF 5415.1265 S9    
      E-marketing / Judy Strauss, Raymond Frost. BJL  BOOK c2012
      E-marketing / Judy Strauss, Raymond Frost. BJL  BOOK 2014
HF5415.1265 .T39 2013 : Plan, create, optimize, distribute! : your strategic roadmap to content marketing success / Gabriela Taylor.; BJL     
      Plan, create, optimize, distribute! : your strategic roadmap to content marketing success / Gabriela BJL  BOOK 2013
HF5415.1265 .T47 : Customer interface [electronic resource].; Online materials     
      Customer interface [electronic resource]. Online materials  EJOURNALS 2000-
HF 5415.1265 V3 : Mobile marketing : fundamentals and strategy / Kaan Varnali, Aysegul Toker, Cengiz Yilmaz.; BJL     
      Mobile marketing : fundamentals and strategy / Kaan Varnali, Aysegul Toker, Cengiz Yilmaz. BJL  BOOK c2011
HF5415.1265 .W43 2007 : Marketing to the social web : how digital customer communities build your business / Larry Weber.; BJL     
      Marketing to the social web : how digital customer communities build your business / Larry Weber. BJL  BOOK c2007
HF5415.1265 .W43 2009 : Marketing to the social web : how digital customer communities build your business / Larry Weber.; BJL     
      Marketing to the social web : how digital customer communities build your business / Larry Weber. BJL  BOOK c2009
HF5415.1265 Z5 2017 : Social media marketing all-in-one for dummies; BJL     
      Social media marketing all-in-one. BJL  BOOK 2017
HF5415.127 : Target on the web [electronic resource].; Online materials     
      Target on the web [electronic resource]. Online materials  EJOURNALS  
HF5415.127 .C53 2009 : Boomer marketing : selling to a recession resistant market / Ian Chaston.; BJL     
      Boomer marketing : selling to a recession resistant market / Ian Chaston. BJL  BOOK 2009
HF 5415.127 D5 : The market segmentation workbook : target marketing for marketing managers / Sally Dibb and Lyndon Simkin.; BJL     
      The market segmentation workbook : target marketing for marketing managers / Sally Dibb and Lyndon Si BJL  BOOK c1996
HF5415.127 .H66 : Marketing strategy and competitive positioning / Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee.; BJL     
      Marketing strategy and competitive positioning / Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nic BJL  BOOK 2020
HF 5415.127 H7    
      Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy. BJL  BOOK 1998
      Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy. BJL  BOOK 2004
      Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud BJL  BOOK 2008
      Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud. BJL  BOOK 2012
      Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, Jo BJL  BOOK 2017
HF 5415.127 M1 : Market segmentation : how to do it, how to profit from it / Malcolm H.B. McDonald, Ian Dunbar.; BJL     
      Market segmentation : how to do it, how to profit from it / Malcolm H.B. McDonald, Ian Dunbar. BJL  BOOK 2004
HF 5415.127 M7    
      Global marketing and advertising : understanding cultural paradoxes. BJL  BOOK 1997
      Global marketing and advertising : understanding cultural paradoxes. BJL  BOOK c2005
      Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. BJL  BOOK c2010
      Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. BJL  BOOK 2014
HF 5415.127 P4    
      Enterprise one to one : tools for competing in the interactive age / Don Peppers and Martha Rogers. BJL  BOOK 1999
      The one to one future : building business relationships one customer at a time / Don Peppers & Martha BJL  BOOK 1994
HF5415.129 .D46 2008 : Distribution channels : understanding and managing channels to market / Julian Dent.; BJL     
      Distribution channels : understanding and managing channels to market / Julian Dent. BJL  BOOK c2008
HF 5415.129 F8 : Telemarketing basics / Julie Freestone and Janet Brusse.; BJL     
      Telemarketing basics / Julie Freestone and Janet Brusse. BJL  BOOK 1990
HF 5415.129 F9 : The channel advantage : going to market with multiple sales channels to reach more customers, sell more products, make more profit / Lawrence G. Friedman, Timothy R. Furey.; BJL     
      The channel advantage : going to market with multiple sales channels to reach more customers, sell mo BJL  BOOK 1999
HF 5415.129 J3 : Japanese distribution channels / Takeshi Kikuchi, editor.; BJL     
      Japanese distribution channels / Takeshi Kikuchi, editor. BJL  BOOK c1995
HF 5415.129 P3 : Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin.; BJL     
      Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lum BJL  BOOK 2002
HF 5415.129 R8 : Marketing channels : a management view.; BJL     
      Marketing channels : a management view. BJL  BOOK 2004
HF5415.13    
      ICFAI journal of marketing management [electronic resource]. Online materials  EJOURNALS  
      Journal of marketing management [electronic resource]. Online materials  EJOURNALS  
HF 5415.13 A1    
      Strategic market management. BJL  BOOK 2001
      Strategic market management / David A. Aaker, Damien McLoughlin. BJL  BOOK 2007
      Strategic market management / David A. Aaker. BJL  BOOK c2011
      Strategic market management / David A. Aaker, Vice-Chairman, Prophet Professor Emeritus, University o BJL  BOOK 2014
HF 5415.13 A2 : Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq.; BJL     
      Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohamm BJL  BOOK 2002
HF 5415.13 A3 : Strategic market management.; BJL     
      Strategic market management. BJL  BOOK 1995
HF 5415.13 A5 : Strategic marketing management / Carol H. Anderson, Julian W. Vincze.; BJL     
      Strategic marketing management / Carol H. Anderson, Julian W. Vincze. BJL  BOOK c2004
HF 5415.13 A6 : Applying qualitative methods to marketing management research / edited by Renate Buber, Johannes Gadner and Lyn Richards.; BJL     
      Applying qualitative methods to marketing management research / edited by Renate Buber, Johannes Gadn BJL  BOOK 2004
HF 5415.13 B3 / q : Marketing planning : 2004-2005 / Karen Beamish and Ruth Ashford.; BJL     
      Marketing planning : 2004-2005 / Karen Beamish and Ruth Ashford. BJL  BOOK 2004
HF 5415.13 B5 : Market-based management : strategies for growing customer value and profitability.; BJL     
      Market-based management : strategies for growing customer value and profitability. BJL  BOOK 2004
HF 5415.13 B6    
      Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman. BJL  BOOK 2005
      Entrepreneurial marketing : the growth of small firms in the new economic era / Bj√∂rn Bjerke, Claes M BJL  BOOK 2002
      Marketing planning : strategy, environment and context / Jim Blythe, Phil Megicks. BJL  BOOK 2010
      Marketing strategy. BJL  BOOK c2003
HF 5415.13 C2 : Marketing campaigns.; BJL     
      Marketing campaigns. BJL  BOOK c1998
HF 5415.13 C4 : Small business marketing management / Ian Chaston and Terry Mangles.; BJL     
      Small business marketing management / Ian Chaston and Terry Mangles. BJL  BOOK 2002
HF 5415.13 C5    
      The co-marketing solution : strategic marketing through better branding, improved trade relationships BJL  BOOK 2000
      Marketing logistics / Martin Christopher and Helen Peck. BJL  BOOK 2003
      Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl. BJL  BOOK 2001
      Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl. BJL  BOOK c2004
4 additional entries    
HF5415.13 .C533 : Supply chain management : strategy, planning, and operation / Sunil Chopra.; BJL     
      Supply chain management : strategy, planning, and operation / Sunil Chopra. BJL  BOOK 2019
HF5415.13 .C533 2019 : Supply chain management : strategy, planning, and operation / Sunil Chopra.; Online materials     
      Supply chain management : strategy, planning, and operation / Sunil Chopra. Online materials  EBOOKS 2019
HF 5415.13 C6 : The marketing plan / William A. Cohen.; BJL     
      The marketing plan / William A. Cohen. BJL  BOOK c2005
HF 5415.13 C7 : Practical marketing planning / John Cooper and Peter Lane.; BJL     
      Practical marketing planning / John Cooper and Peter Lane. BJL  BOOK 1997
HF 5415.13 C8    
      Marketing management : a relationship marketing perspective / Cranfield School of Management. BJL  BOOK 2000
      Strategic marketing management cases. BJL  BOOK 2002
HF 5415.13 D1    
      Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons. BJL  BOOK c2000
      Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons. BJL  BOOK 1995
HF 5415.13 D5    
      Marketing management. BJL  BOOK 1997
      Marketing planning : a workbook for marketing managers / Sally Dibb, Lyndon Simkin. BJL  BOOK c2008
HF 5415.13 D6 : Marketing management : text and cases.; BJL     
      Marketing management : text and cases. BJL  BOOK c2002
HF 5415.13 D7    
      Marketing management and strategy. BJL  BOOK 1998
      Marketing management and strategy. BJL  BOOK 2002
      Marketing management and strategy / Peter Doyle and Phil Stern. BJL  BOOK 2006
      Value-based marketing : marketing strategies for corporate growth and shareholder value. BJL  BOOK 2000
      Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle BJL  BOOK 2008
HF 5415.13 D9 : IMC : using advertising and promotion to build brands / Tom Duncan.; BJL     
      IMC : using advertising and promotion to build brands / Tom Duncan. BJL  BOOK c2002
HF 5415.13 E4 : Culture and positioning as determinant strategy : personality and the business organization.; BJL     
      Culture and positioning as determinant strategy : personality and the business organization. BJL  BOOK 2004
HF 5415.13 F3    
      Marketing management strategies / O.C. Ferrell, Michael D. Hartline. BJL  BOOK 2008
      Marketing strategy / O.C. Ferrell, Michael D. Hartline. BJL  BOOK 2005
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