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BJL CLASSMARK
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Record:
Author
Ahmed, Pervaiz K.
Title
Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq.
Publication Info
Oxford : Elsevier Butterworth-Heinemann, 2002.
Location/Availability
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LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.13 A2
8 WEEK LOAN
AVAILABLE
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Descript
299p.
Note
Published in association with The Chartered Institute of Marketing.
ISBN
0750648384
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Author
Ahmed, Pervaiz K.
Subject
Marketing -- Management.
Marketing -- Management -- Case studies.
Organizational effectiveness.
Organizational effectiveness -- Case studies.
Relationship marketing.
Customer relations.
Alt author
Rafiq, Mohammed.
Chartered Institute of Marketing.
Descript
299p.
Note
Published in association with The Chartered Institute of Marketing.
ISBN
0750648384
Author
Ahmed, Pervaiz K.
Subject
Marketing -- Management.
Marketing -- Management -- Case studies.
Organizational effectiveness.
Organizational effectiveness -- Case studies.
Relationship marketing.
Customer relations.
Alt author
Rafiq, Mohammed.
Chartered Institute of Marketing.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.13 A2
8 WEEK LOAN
AVAILABLE
Subject
Marketing -- Management.
Marketing -- Management -- Case studies.
Organizational effectiveness.
Organizational effectiveness -- Case studies.
Relationship marketing.
Customer relations.
Descript
299p.
Note
Published in association with The Chartered Institute of Marketing.
Alt author
Rafiq, Mohammed.
Chartered Institute of Marketing.
ISBN
0750648384
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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