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Author Ahmed, Pervaiz K.
Title Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq.
Publication Info Oxford : Elsevier Butterworth-Heinemann, 2002.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 A2  8 WEEK LOAN  AVAILABLE

Descript 299p.
Note Published in association with The Chartered Institute of Marketing.
ISBN 0750648384
Click on the terms below to find similar items in the catalogue
Author Ahmed, Pervaiz K.
Subject Marketing -- Management.
Marketing -- Management -- Case studies.
Organizational effectiveness.
Organizational effectiveness -- Case studies.
Relationship marketing.
Customer relations.
Alt author Rafiq, Mohammed.
Chartered Institute of Marketing.
Descript 299p.
Note Published in association with The Chartered Institute of Marketing.
ISBN 0750648384
Author Ahmed, Pervaiz K.
Subject Marketing -- Management.
Marketing -- Management -- Case studies.
Organizational effectiveness.
Organizational effectiveness -- Case studies.
Relationship marketing.
Customer relations.
Alt author Rafiq, Mohammed.
Chartered Institute of Marketing.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 A2  8 WEEK LOAN  AVAILABLE

Subject Marketing -- Management.
Marketing -- Management -- Case studies.
Organizational effectiveness.
Organizational effectiveness -- Case studies.
Relationship marketing.
Customer relations.
Descript 299p.
Note Published in association with The Chartered Institute of Marketing.
Alt author Rafiq, Mohammed.
Chartered Institute of Marketing.
ISBN 0750648384

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