Library Services / All Locations

2

HF5415.129 .D46 2008 : Distribution channels : understanding and managing channels to market / Julian Dent.; BJL

c2008

1

HF 5415.129 F8 : Telemarketing basics / Julie Freestone and Janet Brusse.; BJL

1990

1

HF 5415.129 F9 : The channel advantage : going to market with multiple sales channels to reach more customers, sell more products, make more profit / Lawrence G. Friedman, Timothy R. Furey.; BJL

1999

1

HF 5415.129 P3 : Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin.; BJL

2002

1

HF 5415.129 R8 : Marketing channels : a management view.; BJL

2004

1

HF5415.13 : Journal of marketing management (Helensburgh, Scotland); Online materials

1

HF 5415.13 A1

4

HF 5415.13 A2 : Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq.; BJL

2002

1

HF 5415.13 A3 : Strategic market management.; BJL

1995

1

HF 5415.13 A5 : Strategic marketing management / Carol H. Anderson, Julian W. Vincze.; BJL

c2004

1

HF 5415.13 A6 : Applying qualitative methods to marketing management research / edited by Renate Buber, Johannes Gadner and Lyn Richards.; BJL

2004

1

HF 5415.13 B3 / q : Marketing planning : 2004-2005 / Karen Beamish and Ruth Ashford.; BJL

2004

1

HF 5415.13 B5 : Market-based management : strategies for growing customer value and profitability.; BJL

2004

1

HF 5415.13 B6

4

HF 5415.13 C2 : Marketing campaigns.; BJL

c1998

1

HF 5415.13 C4 : Small business marketing management / Ian Chaston and Terry Mangles.; BJL

2002

1

HF 5415.13 C5

8

HF5415.13 .C533 : Supply chain management : strategy, planning, and operation / Sunil Chopra.; BJL

2019

1

HF5415.13 .C533 2019 : Supply chain management : strategy, planning, and operation / Sunil Chopra.; Online materials

2019

1

HF 5415.13 C6 : The marketing plan / William A. Cohen.; BJL

c2005

1

HF 5415.13 C7 : Practical marketing planning / John Cooper and Peter Lane.; BJL

1997

1

HF 5415.13 C8

2

HF 5415.13 D1

2

HF 5415.13 D5

2

HF 5415.13 D6 : Marketing management : text and cases.; BJL

c2002

1

HF 5415.13 D7

5

HF 5415.13 D9 : IMC : using advertising and promotion to build brands / Tom Duncan.; BJL

c2002

1

HF 5415.13 E4 : Culture and positioning as determinant strategy : personality and the business organization.; BJL

2004

1

HF 5415.13 F3

2

HF 5415.13 G5

2

HF 5415.13 G6 : It's not rocket science : using marketing to build a sustainable business / Mitchell Goozé with Jane Broida Drake.; BJL

2002

1

HF 5415.13 H2 : Strategic Market Planning / Robert J. Hamper and L. Sue Baugh.; BJL

1992

1

HF 5415.13 H3 : The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives / Angela Hatton.; BJL

2000

1

HF 5415.13 H6

2

HF 5415.13 H7

2

HF 5415.13 H9

2

HF 5415.13 I6 : Internal marketing : directions of management / edited by Richard J. Varey and Barbara R. Lewis.; BJL

2000

1

HF5415.13 .J687 : Journal of marketing management (Helensburgh, Scotland); Online materials

1

HF 5415.13 J7 : Powerhouse marketing plans : 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns.; BJL

c2004

1

HF 5415.13 K1 : Marketing management : an international perspective / edited by Kamran Kashani and Dominique Turpin.; BJL

1999

1

HF5415.13 .K64 : Marketing management.; BJL

2022

1

HF 5415.13 K8

7

HF 5415.13 L1 : Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.; BJL

c2005