LEADER 00000nam 2200229 a 4500
001 0131211935
007 t
008 030304s2004 nj r 001 eng
020 0131211935
040 CURL
050 4 HF 5415.13 B5
100 1 Best, Roger J.
245 10 Market-based management :|bstrategies for growing customer
value and profitability.
250 3rd ed.
260 Upper Saddle River, N.J. :|bPrentice Hall,|c2004.
300 401p.
500 Previous ed. 2000. Front cover says international edition.
650 0 Marketing.
650 0 Marketing|xManagement.
|