HF 5415.13 A5 : Strategic marketing management / Carol H. Anderson, Julian W. Vincze.; BJL
Strategic marketing management / Carol H. Anderson, Julian W. Vincze.
BJL
BOOK
c2004
HF 5415.13 A6 : Applying qualitative methods to marketing management research / edited by Renate Buber, Johannes Gadner and Lyn Richards.; BJL
Applying qualitative methods to marketing management research / edited by Renate Buber, Johannes Gadn
BJL
BOOK
2004
HF 5415.13 B3 / q : Marketing planning : 2004-2005 / Karen Beamish and Ruth Ashford.; BJL
Marketing planning : 2004-2005 / Karen Beamish and Ruth Ashford.
BJL
BOOK
2004
HF 5415.13 B5 : Market-based management : strategies for growing customer value and profitability.; BJL
Market-based management : strategies for growing customer value and profitability.
BJL
BOOK
2004
HF 5415.13 B6
Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman.
BJL
BOOK
2005
Entrepreneurial marketing : the growth of small firms in the new economic era / Björn Bjerke, Claes M
BJL
BOOK
2002
Marketing planning : strategy, environment and context / Jim Blythe, Phil Megicks.
BJL
BOOK
2010
Marketing strategy.
BJL
BOOK
c2003
HF 5415.13 C2 : Marketing campaigns.; BJL
Marketing campaigns.
BJL
BOOK
c1998
HF 5415.13 C4 : Small business marketing management / Ian Chaston and Terry Mangles.; BJL
Small business marketing management / Ian Chaston and Terry Mangles.
BJL
BOOK
2002
HF 5415.13 C5
The co-marketing solution : strategic marketing through better branding, improved trade relationships
BJL
BOOK
2000
Marketing logistics / Martin Christopher and Helen Peck.
BJL
BOOK
2003
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.
BJL
BOOK
2001
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.
BJL
BOOK
c2004
4 additional entries
HF5415.13 .C533 : Supply chain management : strategy, planning, and operation / Sunil Chopra.; BJL
Supply chain management : strategy, planning, and operation / Sunil Chopra.
BJL
BOOK
2019
HF5415.13 .C533 2019 : Supply chain management : strategy, planning, and operation / Sunil Chopra.; Online materials
Supply chain management : strategy, planning, and operation / Sunil Chopra.
Online materials
EBOOKS
2019
HF 5415.13 C6 : The marketing plan / William A. Cohen.; BJL
The marketing plan / William A. Cohen.
BJL
BOOK
c2005
HF 5415.13 C7 : Practical marketing planning / John Cooper and Peter Lane.; BJL
Practical marketing planning / John Cooper and Peter Lane.
BJL
BOOK
1997
HF 5415.13 C8
Marketing management : a relationship marketing perspective / Cranfield School of Management.
BJL
BOOK
2000
Strategic marketing management cases.
BJL
BOOK
2002
HF 5415.13 D1
Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons.
BJL
BOOK
c2000
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons.
BJL
BOOK
1995
HF 5415.13 D5
Marketing management.
BJL
BOOK
1997
Marketing planning : a workbook for marketing managers / Sally Dibb, Lyndon Simkin.
BJL
BOOK
c2008
HF 5415.13 D6 : Marketing management : text and cases.; BJL
Marketing management : text and cases.
BJL
BOOK
c2002
HF 5415.13 D7
Marketing management and strategy.
BJL
BOOK
1998
Marketing management and strategy.
BJL
BOOK
2002
Marketing management and strategy / Peter Doyle and Phil Stern.
BJL
BOOK
2006
Value-based marketing : marketing strategies for corporate growth and shareholder value.
BJL
BOOK
2000
Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle
BJL
BOOK
2008
HF 5415.13 D9 : IMC : using advertising and promotion to build brands / Tom Duncan.; BJL
IMC : using advertising and promotion to build brands / Tom Duncan.
BJL
BOOK
c2002
HF 5415.13 E4 : Culture and positioning as determinant strategy : personality and the business organization.; BJL
Culture and positioning as determinant strategy : personality and the business organization.
BJL
BOOK
2004
HF 5415.13 F3
Marketing management strategies / O.C. Ferrell, Michael D. Hartline.
BJL
BOOK
2008
Marketing strategy / O.C. Ferrell, Michael D. Hartline.
BJL
BOOK
2005
HF 5415.13 G5
Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson.
BJL
BOOK
2003
Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson.
BJL
BOOK
2009
HF 5415.13 G6 : It's not rocket science : using marketing to build a sustainable business / Mitchell Goozé with Jane Broida Drake.; BJL
It's not rocket science : using marketing to build a sustainable business / Mitchell Goozé with Jane
BJL
BOOK
2002
HF 5415.13 H2 : Strategic Market Planning / Robert J. Hamper and L. Sue Baugh.; BJL
Strategic Market Planning / Robert J. Hamper and L. Sue Baugh.
BJL
BOOK
1992
HF 5415.13 H3 : The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives / Angela Hatton.; BJL
The definitive guide to marketing planning : the fast track to intelligent marketing planning and imp
BJL
BOOK
2000
HF 5415.13 H6
The portable MBA in marketing.
BJL
BOOK
1992
The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Sco
BJL
BOOK
2003
HF 5415.13 H7
Marketing planning : a global perspective / Svend Hollensen.
BJL
BOOK
c2006
Marketing planning : a global perspective / Svend Hollensen.
BJL
BOOK
c2010
HF 5415.13 H9
Business marketing management : a strategic view of industrial and organizational markets / Michael D
BJL
BOOK
c2004
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh.
BJL
BOOK
2007
HF 5415.13 I6 : Internal marketing : directions of management / edited by Richard J. Varey and Barbara R. Lewis.; BJL
Internal marketing : directions of management / edited by Richard J. Varey and Barbara R. Lewis.
BJL
BOOK
2000
HF5415.13 .J687 : Journal of marketing management (Helensburgh, Scotland); Online materials
Journal of marketing management [electronic resource].
Online materials
EJOURNALS
HF 5415.13 J7 : Powerhouse marketing plans : 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns.; BJL
Powerhouse marketing plans : 14 outstanding real-life plans and what you can learn from them to super
BJL
BOOK
c2004
HF 5415.13 K1 : Marketing management : an international perspective / edited by Kamran Kashani and Dominique Turpin.; BJL
Marketing management : an international perspective / edited by Kamran Kashani and Dominique Turpin.
BJL
BOOK
1999
HF5415.13 .K64 : Marketing management.; BJL
Marketing management.
BJL
BOOK
2022
HF 5415.13 K8
A framework for marketing management / Philip Kotler.
BJL
BOOK
2001
Marketing management.
BJL
BOOK
2002
Marketing management.
BJL
BOOK
c2006
Marketing management.
BJL
BOOK
c2009
3 additional entries
HF 5415.13 L1 : Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.; BJL
Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.
BJL
BOOK
c2005
HF 5415.13 L2
Market-driven management : strategic and operational marketing.
BJL
BOOK
2000
Marketing management / Geoff Lancaster, Lester Massingham.
BJL
BOOK
c2001
HF 5415.13 L5
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
BJL
BOOK
2002
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
BJL
BOOK
c2005
HF 5415.13 M1
How come your marketing plans aren't working? : the essential guide to marketing planning / Malcolm M
BJL
BOOK
2005
Marketing accountability : how to measure marketing effectiveness / Malcolm McDonald and Peter Mounce
BJL
BOOK
2009
Marketing plans : how to prepare them, how to profit from them.
BJL
BOOK
2016
Marketing plans : how to prepare them, how to use them.
BJL
BOOK
2002
2 additional entries
HF 5415.13 M2 / q : Managing marketing performance 2005-2006 / Helen Meek ... [et al.].; BJL
Managing marketing performance 2005-2006 / Helen Meek ... [et al.].
BJL
BOOK
2005
HF 5415.13 M3
Marketing and entrepreneurship in SMEs : an innovative approach / David Carson ... [et. al.].
BJL
BOOK
1995
Marketing management / J. W. Strydom, M. C. Cant, C. J. Jooste, editors.
BJL
BOOK
2000
Marketing management / Greg Marshall, Mark Johnston.
BJL
BOOK
2023
Marketing management : a strategic decision-making approach / John W. Mullins ... [et al.].
BJL
BOOK
2005
3 additional entries
HF5415.13 .M3195 : Digital disruption in marketing and communications : a strategic and organizational approach / Edoardo Magnotta.; BJL
Digital disruption in marketing and communications : a strategic and organizational approach / Edoard
BJL
BOOK
2021
HF5415.13 .M346 2020 : Digital disruption in marketing and communications : a strategic and organizational approach / Edoardo Magnotta.; Online materials
Digital disruption in marketing and communications : a strategic and organizational approach / Edoard
Online materials
EBOOKS
2020
HF5415.13 .M369157 2008 : Malcolm McDonald on marketing planning : understanding marketing plans and strategy.; BJL
Malcolm McDonald on marketing planning : understanding marketing plans and strategy.
BJL
BOOK
2008
HF 5415.13 M6
Business by referral : a sure-fire way to generate new business / by Ivan R. Misner and Robert Davis.
BJL
BOOK
1998
Modern marketing management : selected readings / edited by Raymond J. Lawrence and Michael J. Thomas
BJL
BOOK
1971
HF 5415.13 P1
Managing marketing / Roger Palmer, Juanita Cockton, Graham Cooper.
BJL
BOOK
2007
The marketing strategy desktop guide.
BJL
BOOK
2000
Principles of services marketing.
BJL
BOOK
2001
HF 5415.13 P2
Contemporary issues in marketing and consumer behaviour / Elizabeth Parsons, Pauline Maclaran.
BJL
BOOK
2009
Strategic marketing management : a means-end approach.
BJL
BOOK
c2002
HF5415.13 .P3242 2014 : Principles of services marketing / Adrian Palmer.; BJL
Principles of services marketing / Adrian Palmer.
BJL
BOOK
2014
HF 5415.13 P4
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
BJL
BOOK
c2005
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly.
BJL
BOOK
2001
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
BJL
BOOK
c2004
Preface to marketing management / J. Paul Peter and James H. Donnelly.
BJL
BOOK
c2006
2 additional entries
HF 5415.13 R1 / q : Strategic marketing in practice 2005-2006 / Ashok Ranchhod and Ebi Marandi.; BJL
Strategic marketing in practice 2005-2006 / Ashok Ranchhod and Ebi Marandi.
BJL
BOOK
2005
HF 5415.13 R4 : The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Kitchen.; BJL
The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Ki
BJL
BOOK
2003
HF 5415.13 S2
Marketing management for nonprofit organizations.
BJL
BOOK
1999
Marketing management for nonprofit organizations / Adrian Sargeant.
BJL
BOOK
c2005
Marketing management for nonprofit organizations / Adrian Sargeant.
BJL
BOOK
2009
