HF5415.13 .M3195 : Digital disruption in marketing and communications : a strategic and organizational approach / Edoardo Magnotta.; BJL
Digital disruption in marketing and communications : a strategic and organizational approach / Edoard
BJL
BOOK
2021
HF5415.13 .M346 2020 : Digital disruption in marketing and communications : a strategic and organizational approach / Edoardo Magnotta.; Online materials
Digital disruption in marketing and communications : a strategic and organizational approach / Edoard
Online materials
EBOOKS
2020
HF5415.13 .M369157 2008 : Malcolm McDonald on marketing planning : understanding marketing plans and strategy.; BJL
Malcolm McDonald on marketing planning : understanding marketing plans and strategy.
BJL
BOOK
2008
HF5415.13 .M377 2023 : Marketing Management / Greg Marshall, Mark Johnston.; Online materials
Marketing Management / Greg Marshall, Mark Johnston.
Online materials
EBOOKS
2023
HF 5415.13 M6
Business by referral : a sure-fire way to generate new business / by Ivan R. Misner and Robert Davis.
BJL
BOOK
1998
Modern marketing management : selected readings / edited by Raymond J. Lawrence and Michael J. Thomas
BJL
BOOK
1971
HF5415.13 .M855 2013 : Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jr.; Online materials
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jr.
Online materials
EBOOKS
2013
HF 5415.13 P1
Managing marketing / Roger Palmer, Juanita Cockton, Graham Cooper.
BJL
BOOK
2007
The marketing strategy desktop guide.
BJL
BOOK
2000
Principles of services marketing.
BJL
BOOK
2001
HF 5415.13 P2
Contemporary issues in marketing and consumer behaviour / Elizabeth Parsons, Pauline Maclaran.
BJL
BOOK
2009
Strategic marketing management : a means-end approach.
BJL
BOOK
c2002
HF5415.13 .P3242 2014 : Principles of services marketing / Adrian Palmer.; BJL
Principles of services marketing / Adrian Palmer.
BJL
BOOK
2014
HF5415.13 .P388 2019 : A preface to marketing management [electronic resource] / J. Paul Peter, James H. Donnelly, Jr.; Online materials
A preface to marketing management [electronic resource] / J. Paul Peter, James H. Donnelly, Jr.
Online materials
EBOOKS
2019
HF 5415.13 P4
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
BJL
BOOK
c2005
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly.
BJL
BOOK
2001
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
BJL
BOOK
c2004
Preface to marketing management / J. Paul Peter and James H. Donnelly.
BJL
BOOK
c2006
2 additional entries
HF 5415.13 R1 / q : Strategic marketing in practice 2005-2006 / Ashok Ranchhod and Ebi Marandi.; BJL
Strategic marketing in practice 2005-2006 / Ashok Ranchhod and Ebi Marandi.
BJL
BOOK
2005
HF 5415.13 R4 : The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Kitchen.; BJL
The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Ki
BJL
BOOK
2003
HF 5415.13 S2
Marketing management for nonprofit organizations.
BJL
BOOK
1999
Marketing management for nonprofit organizations / Adrian Sargeant.
BJL
BOOK
c2005
Marketing management for nonprofit organizations / Adrian Sargeant.
BJL
BOOK
2009
HF 5415.13 S3 : Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands.; BJL
Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company
BJL
BOOK
c1999
HF 5415.13 S7
How to prepare a marketing plan : a guide to reaching the consumer market / John Stapleton and Michae
BJL
BOOK
c1998
Marketing planning : where strategy meets action / Stephan Sorger.
BJL
BOOK
c2012
HF 5415.13 S9 : Marketing strategy : relationships, offerings, timing & resource allocation / D. Sudharshan.; BJL
Marketing strategy : relationships, offerings, timing & resource allocation / D. Sudharshan.
BJL
BOOK
c1998
HF 5415.13 T8 : Marketing knowledge management : managing knowledge in market oriented companies / Gabriele Troilo.; BJL
Marketing knowledge management : managing knowledge in market oriented companies / Gabriele Troilo.
BJL
BOOK
c2006
HF 5415.13 W1
Marketing strategy : a decision-focused approach / Orville C. Walker ... [et al.].
BJL
BOOK
c2003
Marketing strategy : a decision-focused approach / Orville C. Walker ... [et al.].
BJL
BOOK
2005
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
BJL
BOOK
2008
HF 5415.13 W3 : Market-driven management : how to define, develop, and deliver customer value / Frederick E. Webster, Jr.; BJL
Market-driven management : how to define, develop, and deliver customer value / Frederick E. Webster,
BJL
BOOK
c2002
HF5415.13 .W478 2019 : How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals / John Westwood.; Online materials
How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals
Online materials
EBOOKS
2019
HF 5415.13 W5
The marketing plan : a step-by-step guide / John Westwood.
BJL
BOOK
2002
The marketing plan workbook.
BJL
BOOK
2005
HF 5415.13 W66
The marketing plan handbook / Marian Burk Wood.
BJL
BOOK
c2011
The marketing plan handbook / Marian Burk Wood.
BJL
BOOK
2014
HF 5415.13 W7
Marketing management.
BJL
BOOK
2004
Output budgeting in marketing / by G. Wills, M. Christopher and D. Walters.
BJL
BOOK
1972
Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin
BJL
BOOK
1997
Warp-speed branding : the impact of technology on marketing.
BJL
BOOK
1999
HF 5415.13 W8
Essential guide to marketing planning / Marian Burk Wood.
BJL
BOOK
2007
Essential guide to marketing planning / Marian Burk Wood.
BJL
BOOK
2010
Marketing planning : principles into practice.
BJL
BOOK
2004
HF 5415.135 C5 : Ethical decision making in marketing.; BJL
Ethical decision making in marketing.
BJL
BOOK
1995
HF 5415.135 C8
Strategic marketing / David W. Cravens, Nigel F. Piercy.
BJL
BOOK
2003
Strategic marketing / David W. Cravens, Nigel F. Piercy.
BJL
BOOK
c2006
HF 5415.135 D2 : Analysis for strategic market decisions.; BJL
Analysis for strategic market decisions.
BJL
BOOK
1986
HF 5415.135 D6
Strategic marketing decisions 2005-2006 / Isobel Doole and Robin Lowe.
BJL
BOOK
2005
Strategic marketing decisions in global markets / Isobel Doole and Robin Lowe.
BJL
BOOK
2005
HF 5415.135 D7 : Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.; BJL
Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.
BJL
BOOK
2001
HF5415.135 .D78 2008 : Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.; BJL
Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.
BJL
BOOK
2008
HF 5415.135 M3 : The marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault.; BJL
The marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault.
BJL
BOOK
c2002
HF 5415.135 N6 : Creating customer value through strategic marketing planning : a management approach / by Edwin J. Nijssen and Ruud T. Frambach.; BJL
Creating customer value through strategic marketing planning : a management approach / by Edwin J. Ni
BJL
BOOK
c2001
HF 5415.135 N9 : Marketing your business : a guide to developing a strategic marketing plan.; BJL
Marketing your business : a guide to developing a strategic marketing plan.
BJL
BOOK
c2003
HF 5415.135 P1 : How to develop a strategic marketing plan : a step by step guide.; BJL
How to develop a strategic marketing plan : a step by step guide.
BJL
BOOK
2000
HF 5415.135 P9 : Strategic marketing : an introduction / Tony Proctor.; BJL
Strategic marketing : an introduction / Tony Proctor.
BJL
BOOK
2008
HF 5415.135 W5
Strategic marketing : creating competitive advantage / Douglas West, John Ford and Essam Ibrahim.
BJL
BOOK
2006
Strategic marketing : creating competitive advantage / Douglas West, John Ford and Essam Ibrahim.
BJL
BOOK
2010
HF5415.15 : The persona lifecycle : keeping people in mind throughout product design / by John S. Pruitt, Tamara Adlin.; BJL
The persona lifecycle : keeping people in mind throughout product design / by John S. Pruitt, Tamara
BJL
BOOK
c2006
HF 5415.15 A9 : Is anybody out there? : the new blueprint for marketing communications in the 21st century / Mark Austin & Jim Aitchison.; BJL
Is anybody out there? : the new blueprint for marketing communications in the 21st century / Mark Aus
BJL
BOOK
2003
HF 5415.15 B1
Product strategy and management / Michael Baker and Susan Hart.
BJL
BOOK
1998
Product strategy and management / Michael Baker and Susan Hart.
BJL
BOOK
2007
HF 5415.15 B8
Brand management in emerging markets : theories and practices / [edited by] Cheng Lu Wang, Jiaxun He.
BJL
BOOK
2014
Strategic marketing : in the customer driven organization / Frank Bradley.
BJL
BOOK
2003
HF 5415.15 E4 : Strategic brand management / Richard Elliott, Larry Percy.; BJL
Strategic brand management / Richard Elliott, Larry Percy.
BJL
BOOK
2007
HF 5415.15 H3 : Critique of commodity aesthetics : appearance, sexuality and advertising in capitalist society.; BJL
Critique of commodity aesthetics : appearance, sexuality and advertising in capitalist society.
BJL
BOOK
1986
HF 5415.15 L3 : Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britton.; BJL
Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britto
BJL
BOOK
c2003
HF5415.15 .L445 2008 : Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu.; BJL
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing /
BJL
BOOK
2008
HF5415.15 .P53 2016 : Strategize : product strategy and product roadmap practices for the digital age / Roman Pichler.; BJL
Strategize : product strategy and product roadmap practices for the digital age / Roman Pichler.
BJL
BOOK
2016
HF 5415.15 P6 : The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore.; BJL
The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmo
BJL
BOOK
c1999
HF 5415.15 R9 : Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans.; BJL
Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans.
BJL
BOOK
c2009
HF5415.153
From idea to profit : how to market innovative products and services / Adam Jolly.
BJL
BOOK
2005
What customers want : using outcome-driven innovation to create breakthrough products and services /
BJL
BOOK
c2005
HF 5415.153 B4 : Contagious / Jonah Berger.; BJL
Contagious / Jonah Berger.
BJL
BOOK
2014