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Author Drummond, Graeme.
Title Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.
Publication Info Oxford : Butterworth-Heinemann, 2001.
Edition 2nd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.135 D7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.135 D7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.135 D7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.135 D7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.135 D7  8 WEEK LOAN  AVAILABLE
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Descript 306p.
Edition 2nd ed.
Note Published in association with The Chartered Institute of Marketing.
ISBN 0750652365
 Click on the terms below to find similar items in the catalogue
Author Drummond, Graeme.
Subject Marketing -- Management.
Marketing -- Decision making.
Marketing -- Planning.
Alt author Ensor, John.
Ashford, Ruth.
Chartered Institute of Marketing.
Descript 306p.
Edition 2nd ed.
Note Published in association with The Chartered Institute of Marketing.
ISBN 0750652365
Author Drummond, Graeme.
Subject Marketing -- Management.
Marketing -- Decision making.
Marketing -- Planning.
Alt author Ensor, John.
Ashford, Ruth.
Chartered Institute of Marketing.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.135 D7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.135 D7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.135 D7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.135 D7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.135 D7  8 WEEK LOAN  AVAILABLE

Subject Marketing -- Management.
Marketing -- Decision making.
Marketing -- Planning.
Descript 306p.
Note Published in association with The Chartered Institute of Marketing.
Alt author Ensor, John.
Ashford, Ruth.
Chartered Institute of Marketing.
ISBN 0750652365
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