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Mark   Media Year
HF 5415.13 S3 : Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands.; BJL     
      Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company BJL  BOOK c1999
HF 5415.13 S7    
      How to prepare a marketing plan : a guide to reaching the consumer market / John Stapleton and Michae BJL  BOOK c1998
      Marketing planning : where strategy meets action / Stephan Sorger. BJL  BOOK c2012
HF 5415.13 S9 : Marketing strategy : relationships, offerings, timing & resource allocation / D. Sudharshan.; BJL     
      Marketing strategy : relationships, offerings, timing & resource allocation / D. Sudharshan. BJL  BOOK c1998
HF 5415.13 T8 : Marketing knowledge management : managing knowledge in market oriented companies / Gabriele Troilo.; BJL     
      Marketing knowledge management : managing knowledge in market oriented companies / Gabriele Troilo. BJL  BOOK c2006
HF 5415.13 W1    
      Marketing strategy : a decision-focused approach / Orville C. Walker ... [et al.]. BJL  BOOK c2003
      Marketing strategy : a decision-focused approach / Orville C. Walker ... [et al.]. BJL  BOOK 2005
      Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. BJL  BOOK 2008
HF 5415.13 W3 : Market-driven management : how to define, develop, and deliver customer value / Frederick E. Webster, Jr.; BJL     
      Market-driven management : how to define, develop, and deliver customer value / Frederick E. Webster, BJL  BOOK c2002
HF5415.13 .W478 2019 : How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals / John Westwood.; Online materials     
      How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals Online materials  EBOOKS 2019
HF5415.13 .W48 2013 : How to write a marketing plan / John Westwood.; Online materials     
      How to write a marketing plan / John Westwood. Online materials  EBOOKS 2013
HF 5415.13 W5    
      The marketing plan : a step-by-step guide / John Westwood. BJL  BOOK 2002
      The marketing plan workbook. BJL  BOOK 2005
HF5415.13 .W66 2014 : The marketing plan handbook / Marian Burk Wood.; BJL     
      The marketing plan handbook / Marian Burk Wood. BJL  BOOK 2014
HF 5415.13 W7    
      Marketing management. BJL  BOOK 2004
      Output budgeting in marketing / by G. Wills, M. Christopher and D. Walters. BJL  BOOK 1972
      Warp-speed branding : the impact of technology on marketing. BJL  BOOK 1999
HF 5415.13 W8    
      Essential guide to marketing planning / Marian Burk Wood. BJL  BOOK 2007
      Essential guide to marketing planning / Marian Burk Wood. BJL  BOOK 2010
      Marketing planning : principles into practice. BJL  BOOK 2004
HF5415.135 : Evaluating Marketing Actions and Outcomes [electronic resource]; Online materials     
      Evaluating Marketing Actions and Outcomes [electronic resource] Online materials  EBOOKS 2003
HF 5415.135 C5 : Ethical decision making in marketing.; BJL     
      Ethical decision making in marketing. BJL  BOOK 1995
HF 5415.135 C8    
      Strategic marketing / David W. Cravens, Nigel F. Piercy. BJL  BOOK 2003
      Strategic marketing / David W. Cravens, Nigel F. Piercy. BJL  BOOK c2006
HF 5415.135 D2 : Analysis for strategic market decisions.; BJL     
      Analysis for strategic market decisions. BJL  BOOK 1986
HF 5415.135 D6    
      Strategic marketing decisions 2005-2006 / Isobel Doole and Robin Lowe. BJL  BOOK 2005
      Strategic marketing decisions in global markets / Isobel Doole and Robin Lowe. BJL  BOOK 2005
HF 5415.135 D7 : Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.; BJL     
      Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford. BJL  BOOK 2001
HF5415.135 .D78 2008 : Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.; BJL     
      Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford. BJL  BOOK 2008
HF 5415.135 M3 : The marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault.; BJL     
      The marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault. BJL  BOOK c2002
HF 5415.135 N6 : Creating customer value through strategic marketing planning : a management approach / by Edwin J. Nijssen and Ruud T. Frambach.; BJL     
      Creating customer value through strategic marketing planning : a management approach / by Edwin J. Ni BJL  BOOK c2001
HF 5415.135 N9 : Marketing your business : a guide to developing a strategic marketing plan.; BJL     
      Marketing your business : a guide to developing a strategic marketing plan. BJL  BOOK c2003
HF 5415.135 P1 : How to develop a strategic marketing plan : a step by step guide.; BJL     
      How to develop a strategic marketing plan : a step by step guide. BJL  BOOK 2000
HF5415.135 .P76 2008 : Strategic marketing : an introduction / Tony Proctor.; BJL     
      Strategic marketing : an introduction / Tony Proctor. BJL  BOOK 2008
HF 5415.135 W5 : Strategic marketing : creating competitive advantage / Douglas West, John Ford and Essam Ibrahim.; BJL     
      Strategic marketing : creating competitive advantage / Douglas West, John Ford and Essam Ibrahim. BJL  BOOK 2006
HF5415.15    
      ICFAI journal of brand management [electronic resource]. Online materials  EJOURNALS  
      The persona lifecycle : keeping people in mind throughout product design / by John S. Pruitt, Tamara BJL  BOOK c2006
HF5415.15 .A76 2010eb : User generated branding [electronic resource] : integrating user generated content into brand management / Ulrike Arnhold.; Online materials     
      User generated branding [electronic resource] : integrating user generated content into brand managem Online materials  EBOOKS 2010
HF 5415.15 A9 : Is anybody out there? : the new blueprint for marketing communications in the 21st century / Mark Austin & Jim Aitchison.; BJL     
      Is anybody out there? : the new blueprint for marketing communications in the 21st century / Mark Aus BJL  BOOK 2003
HF 5415.15 B1    
      Product strategy and management / Michael Baker and Susan Hart. BJL  BOOK 1998
      Product strategy and management / Michael Baker and Susan Hart. BJL  BOOK 2007
HF5415.15 .B45 2008 : International brand management of Chinese companies [electronic resource] : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets / Sandra Bell.; Online materials     
      International brand management of Chinese companies [electronic resource] : case studies on the Chine Online materials  EBOOKS c2008
HF 5415.15 B8    
      Brand management in emerging markets : theories and practices / [edited by] Cheng Lu Wang, Jiaxun He. BJL  BOOK 2014
      Strategic marketing : in the customer driven organization / Frank Bradley. BJL  BOOK 2003
HF 5415.15 E4 : Strategic brand management / Richard Elliott, Larry Percy.; BJL     
      Strategic brand management / Richard Elliott, Larry Percy. BJL  BOOK 2007
HF 5415.15 H3 : Critique of commodity aesthetics : appearance, sexuality and advertising in capitalist society.; BJL     
      Critique of commodity aesthetics : appearance, sexuality and advertising in capitalist society. BJL  BOOK 1986
HF 5415.15 L3 : Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britton.; BJL     
      Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britto BJL  BOOK c2003
HF5415.15 .L445 2008 : Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu.; BJL     
      Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / BJL  BOOK 2008
HF5415.15 .P53 2016 : Strategize : product strategy and product roadmap practices for the digital age / Roman Pichler.; BJL     
      Strategize : product strategy and product roadmap practices for the digital age / Roman Pichler. BJL  BOOK 2016
HF 5415.15 P6 : The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore.; BJL     
      The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmo BJL  BOOK c1999
HF 5415.15 R9 : Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans.; BJL     
      Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans. BJL  BOOK c2009
HF5415.15 .S26 2008eb : Customer integration in industrial innovation projects [electronic resource] / Patricia Sandmeier.; Online materials     
      Customer integration in industrial innovation projects [electronic resource] / Patricia Sandmeier. Online materials  EBOOKS c2008
HF5415.153    
      From idea to profit : how to market innovative products and services / Adam Jolly. BJL  BOOK 2005
      Journal of product innovation management [electronic resource]. Online materials  EJOURNALS 1984-
      What customers want : using outcome-driven innovation to create breakthrough products and services / BJL  BOOK c2005
HF 5415.153 B4 : Contagious / Jonah Berger.; BJL     
      Contagious / Jonah Berger. BJL  BOOK 2014
HF 5415.153 B5 : Managing innovation within networks.; BJL     
      Managing innovation within networks. BJL  BOOK 1992
HF 5415.153 C5 : Rolling out new products across international markets : causes of delays.; BJL     
      Rolling out new products across international markets : causes of delays. BJL  BOOK 2004
HF 5415.153 C7    
      Winning at new products : accelerating the process from idea to launch. BJL  BOOK c1993
      Winning at new products : creating value through innovation / Robert G. Cooper. BJL  BOOK 2011
HF5415.153 .D47 2000 : Designing winning products / edited by Arch G. Woodside, Timo Liukko, Ari Lehtonen.; Online materials     
      Designing winning products / edited by Arch G. Woodside, Timo Liukko, Ari Lehtonen. Online materials  EBOOKS 2000
HF5415.153 .E93 2014 : Hooked : how to build habit-forming products / Nir Eyal ; with Ryan Hoover.; BJL     
      Hooked : how to build habit-forming products / Nir Eyal ; with Ryan Hoover. BJL  BOOK 2014
HF5415.153 .G466 2003 : The evolution of new markets [electronic resource] / P.A. Geroski.; Online materials     
      The evolution of new markets [electronic resource] / P.A. Geroski. Online materials  EBOOKS 2003
HF5415.153 .H836 2008eb : Product customization [electronic resource] / Lars Hvam, Niels Henrik Mortensen, Jesper Riis.; Online materials     
      Product customization [electronic resource] / Lars Hvam, Niels Henrik Mortensen, Jesper Riis. Online materials  EBOOKS 2008
HF5415.153 .J655 2005 : From idea to profit : how to market innovative products and services / consultant editor, Adam Jolly.; Online materials     
      From idea to profit : how to market innovative products and services / consultant editor, Adam Jolly. Online materials  EBOOKS 2005
HF 5415.153 K4 : Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, RenĂ©e Mauborgne.; BJL     
      Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. BJL  BOOK 2005
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