HF5415.13 .W478 2019 : How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals / John Westwood.; Online materials
How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals
Online materials
EBOOKS
2019
HF 5415.13 W5
The marketing plan : a step-by-step guide / John Westwood.
BJL
BOOK
2002
The marketing plan workbook.
BJL
BOOK
2005
HF5415.13 .W66
The marketing plan handbook / Marian Burk Wood.
BJL
BOOK
c2011
The marketing plan handbook / Marian Burk Wood.
BJL
BOOK
2014
HF 5415.13 W7
Marketing management.
BJL
BOOK
2004
Output budgeting in marketing / by G. Wills, M. Christopher and D. Walters.
BJL
BOOK
1972
Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin
BJL
BOOK
1997
Warp-speed branding : the impact of technology on marketing.
BJL
BOOK
1999
HF 5415.13 W8
Essential guide to marketing planning / Marian Burk Wood.
BJL
BOOK
2007
Essential guide to marketing planning / Marian Burk Wood.
BJL
BOOK
2010
Marketing planning : principles into practice.
BJL
BOOK
2004
HF 5415.135 C5 : Ethical decision making in marketing.; BJL
Ethical decision making in marketing.
BJL
BOOK
1995
HF 5415.135 C8
Strategic marketing / David W. Cravens, Nigel F. Piercy.
BJL
BOOK
2003
Strategic marketing / David W. Cravens, Nigel F. Piercy.
BJL
BOOK
c2006
HF 5415.135 D2 : Analysis for strategic market decisions.; BJL
Analysis for strategic market decisions.
BJL
BOOK
1986
HF 5415.135 D6
Strategic marketing decisions 2005-2006 / Isobel Doole and Robin Lowe.
BJL
BOOK
2005
Strategic marketing decisions in global markets / Isobel Doole and Robin Lowe.
BJL
BOOK
2005
HF 5415.135 D7 : Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.; BJL
Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.
BJL
BOOK
2001
HF5415.135 .D78 2008 : Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.; BJL
Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.
BJL
BOOK
2008
HF 5415.135 M3 : The marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault.; BJL
The marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault.
BJL
BOOK
c2002
HF 5415.135 N6 : Creating customer value through strategic marketing planning : a management approach / by Edwin J. Nijssen and Ruud T. Frambach.; BJL
Creating customer value through strategic marketing planning : a management approach / by Edwin J. Ni
BJL
BOOK
c2001
HF 5415.135 N9 : Marketing your business : a guide to developing a strategic marketing plan.; BJL
Marketing your business : a guide to developing a strategic marketing plan.
BJL
BOOK
c2003
HF 5415.135 P1 : How to develop a strategic marketing plan : a step by step guide.; BJL
How to develop a strategic marketing plan : a step by step guide.
BJL
BOOK
2000
HF 5415.135 P9 : Strategic marketing : an introduction / Tony Proctor.; BJL
Strategic marketing : an introduction / Tony Proctor.
BJL
BOOK
2008
HF 5415.135 W5
Strategic marketing : creating competitive advantage / Douglas West, John Ford and Essam Ibrahim.
BJL
BOOK
2006
Strategic marketing : creating competitive advantage / Douglas West, John Ford and Essam Ibrahim.
BJL
BOOK
2010
HF5415.15 : The persona lifecycle : keeping people in mind throughout product design / by John S. Pruitt, Tamara Adlin.; BJL
The persona lifecycle : keeping people in mind throughout product design / by John S. Pruitt, Tamara
BJL
BOOK
c2006
HF 5415.15 A9 : Is anybody out there? : the new blueprint for marketing communications in the 21st century / Mark Austin & Jim Aitchison.; BJL
Is anybody out there? : the new blueprint for marketing communications in the 21st century / Mark Aus
BJL
BOOK
2003
HF 5415.15 B1
Product strategy and management / Michael Baker and Susan Hart.
BJL
BOOK
1998
Product strategy and management / Michael Baker and Susan Hart.
BJL
BOOK
2007
HF 5415.15 B8
Brand management in emerging markets : theories and practices / [edited by] Cheng Lu Wang, Jiaxun He.
BJL
BOOK
2014
Strategic marketing : in the customer driven organization / Frank Bradley.
BJL
BOOK
2003
HF 5415.15 E4 : Strategic brand management / Richard Elliott, Larry Percy.; BJL
Strategic brand management / Richard Elliott, Larry Percy.
BJL
BOOK
2007
HF 5415.15 H3 : Critique of commodity aesthetics : appearance, sexuality and advertising in capitalist society.; BJL
Critique of commodity aesthetics : appearance, sexuality and advertising in capitalist society.
BJL
BOOK
1986
HF 5415.15 L3 : Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britton.; BJL
Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britto
BJL
BOOK
c2003
HF5415.15 .L445 2008 : Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu.; BJL
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing /
BJL
BOOK
2008
HF5415.15 .P53 2016 : Strategize : product strategy and product roadmap practices for the digital age / Roman Pichler.; BJL
Strategize : product strategy and product roadmap practices for the digital age / Roman Pichler.
BJL
BOOK
2016
HF 5415.15 P6 : The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore.; BJL
The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmo
BJL
BOOK
c1999
HF 5415.15 R9 : Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans.; BJL
Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans.
BJL
BOOK
c2009
HF5415.153
From idea to profit : how to market innovative products and services / Adam Jolly.
BJL
BOOK
2005
What customers want : using outcome-driven innovation to create breakthrough products and services /
BJL
BOOK
c2005
HF 5415.153 B4 : Contagious / Jonah Berger.; BJL
Contagious / Jonah Berger.
BJL
BOOK
2014
HF 5415.153 B5 : Managing innovation within networks.; BJL
Managing innovation within networks.
BJL
BOOK
1992
HF 5415.153 C5 : Rolling out new products across international markets : causes of delays.; BJL
Rolling out new products across international markets : causes of delays.
BJL
BOOK
2004
HF 5415.153 C7
Winning at new products : accelerating the process from idea to launch.
BJL
BOOK
c1993
Winning at new products : creating value through innovation / Robert G. Cooper.
BJL
BOOK
2011
HF5415.153 .E93 2014 : Hooked : how to build habit-forming products / Nir Eyal ; with Ryan Hoover.; BJL
Hooked : how to build habit-forming products / Nir Eyal ; with Ryan Hoover.
BJL
BOOK
2014
HF 5415.153 K4 : Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.; BJL
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W.
BJL
BOOK
2005
HF 5415.153 N5 : New product development : a reader / edited by Susan Hart.; BJL
New product development : a reader / edited by Susan Hart.
BJL
BOOK
1996
HF5415.153 .S355 2023 : Strategic management of technological innovation / Melissa A. Schilling.; Online materials
Strategic management of technological innovation / Melissa A. Schilling.
Online materials
EBOOKS
2023
HF 5415.153 U8 : Usability evaluation in industry / edited by Patrick W. Jordan ... [et al.].; BJL
Usability evaluation in industry / edited by Patrick W. Jordan ... [et al.].
BJL
BOOK
1996
HF5415.153 .V63 2005 : The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jonathan Cagan, Peter Boatwright.; BJL
The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jo
BJL
BOOK
2005
HF 5415.153 W5 : Revolutionizing product development : quantum leaps in speed, efficiency, and quality / Steven C. Wheelwright, Kim B. Clark.; BJL
Revolutionizing product development : quantum leaps in speed, efficiency, and quality / Steven C. Whe
BJL
BOOK
1992
HF 5415.157 B7 : The economics of quality, grades, and brands.; BJL
The economics of quality, grades, and brands.
BJL
BOOK
1992
HF 5415.16 P2 : Auditing markets, products, and marketing plans.; BJL
Auditing markets, products, and marketing plans.
BJL
BOOK
2000
HF5415.2
Best practice in market research / edited by Peter Mouncey, Frank Wimmer.
BJL
BOOK
c2007
The effective use of market research : how to drive and focus better business decisions / Robin J. Bi
BJL
BOOK
c2004
The international handbook of market research techniques / edited by Robin J Birn.
BJL
BOOK
2002
Quantitative models in marketing research / Philip Hans Franses and Richard Paap.
BJL
BOOK
2001
Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.
BJL
BOOK
c2005
HF 5415.2 A2 : Advanced methods of marketing research / edited by Richard P. Bagozzi.; BJL
Advanced methods of marketing research / edited by Richard P. Bagozzi.
BJL
BOOK
1994
HF 5415.2 A3
Marketing research / David A. Aaker, V. Kumar, George S. Day.
BJL
BOOK
2001
Marketing research / David A. Aaker, V. Kumar, George S. Day.
BJL
BOOK
2004
HF 5415.2 B1 : Introducing marketing research / Paul Baines, Bal Chansarkar.; BJL
Introducing marketing research / Paul Baines, Bal Chansarkar.
BJL
BOOK
2002
HF 5415.2 B5 : Forecasting sales with the personal computer : guidelines for marketing and sales managers.; BJL
Forecasting sales with the personal computer : guidelines for marketing and sales managers.
BJL
BOOK
1988
HF 5415.2 B6 : State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka.; BJL
State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka.
BJL
BOOK
c1998
HF 5415.2 B7 : Marketing research in practice / John Boyce.; BJL
Marketing research in practice / John Boyce.
BJL
BOOK
2005
HF 5415.2 B8
Marketing research : tools & techniques / Nigel Bradley.
BJL
BOOK
c2007
Marketing research : tools & techniques / Nigel Bradley.
BJL
BOOK
2010
