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Mark   Media Year
HF 5415.13 W5    
      The marketing plan : a step-by-step guide / John Westwood. BJL  BOOK 2002
      The marketing plan workbook. BJL  BOOK 2005
HF5415.13 .W66 : The marketing plan handbook / Marian Burk Wood.; BJL     
      The marketing plan handbook / Marian Burk Wood. BJL  BOOK 2014
HF 5415.13 W7    
      Marketing management. BJL  BOOK 2004
      Output budgeting in marketing / by G. Wills, M. Christopher and D. Walters. BJL  BOOK 1972
      Warp-speed branding : the impact of technology on marketing. BJL  BOOK 1999
HF 5415.13 W8    
      Essential guide to marketing planning / Marian Burk Wood. BJL  BOOK 2007
      Essential guide to marketing planning / Marian Burk Wood. BJL  BOOK 2010
      Marketing planning : principles into practice. BJL  BOOK 2004
HF 5415.135 C5 : Ethical decision making in marketing.; BJL     
      Ethical decision making in marketing. BJL  BOOK 1995
HF 5415.135 C8    
      Strategic marketing / David W. Cravens, Nigel F. Piercy. BJL  BOOK 2003
      Strategic marketing / David W. Cravens, Nigel F. Piercy. BJL  BOOK c2006
HF 5415.135 D2 : Analysis for strategic market decisions.; BJL     
      Analysis for strategic market decisions. BJL  BOOK 1986
HF 5415.135 D6    
      Strategic marketing decisions 2005-2006 / Isobel Doole and Robin Lowe. BJL  BOOK 2005
      Strategic marketing decisions in global markets / Isobel Doole and Robin Lowe. BJL  BOOK 2005
HF 5415.135 D7 : Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.; BJL     
      Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford. BJL  BOOK 2001
HF5415.135 .D78 2008 : Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.; BJL     
      Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford. BJL  BOOK 2008
HF 5415.135 M3 : The marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault.; BJL     
      The marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault. BJL  BOOK c2002
HF 5415.135 N6 : Creating customer value through strategic marketing planning : a management approach / by Edwin J. Nijssen and Ruud T. Frambach.; BJL     
      Creating customer value through strategic marketing planning : a management approach / by Edwin J. Ni BJL  BOOK c2001
HF 5415.135 N9 : Marketing your business : a guide to developing a strategic marketing plan.; BJL     
      Marketing your business : a guide to developing a strategic marketing plan. BJL  BOOK c2003
HF 5415.135 P1 : How to develop a strategic marketing plan : a step by step guide.; BJL     
      How to develop a strategic marketing plan : a step by step guide. BJL  BOOK 2000
HF5415.135 .P76 2008 : Strategic marketing : an introduction / Tony Proctor.; BJL     
      Strategic marketing : an introduction / Tony Proctor. BJL  BOOK 2008
HF 5415.135 W5 : Strategic marketing : creating competitive advantage / Douglas West, John Ford and Essam Ibrahim.; BJL     
      Strategic marketing : creating competitive advantage / Douglas West, John Ford and Essam Ibrahim. BJL  BOOK 2006
HF5415.15    
      ICFAI journal of brand management [electronic resource]. Online materials  EJOURNALS  
      The persona lifecycle : keeping people in mind throughout product design / by John S. Pruitt, Tamara BJL  BOOK c2006
HF 5415.15 A9 : Is anybody out there? : the new blueprint for marketing communications in the 21st century / Mark Austin & Jim Aitchison.; BJL     
      Is anybody out there? : the new blueprint for marketing communications in the 21st century / Mark Aus BJL  BOOK 2003
HF 5415.15 B1    
      Product strategy and management / Michael Baker and Susan Hart. BJL  BOOK 1998
      Product strategy and management / Michael Baker and Susan Hart. BJL  BOOK 2007
HF 5415.15 B8    
      Brand management in emerging markets : theories and practices / [edited by] Cheng Lu Wang, Jiaxun He. BJL  BOOK 2014
      Strategic marketing : in the customer driven organization / Frank Bradley. BJL  BOOK 2003
HF 5415.15 E4 : Strategic brand management / Richard Elliott, Larry Percy.; BJL     
      Strategic brand management / Richard Elliott, Larry Percy. BJL  BOOK 2007
HF 5415.15 H3 : Critique of commodity aesthetics : appearance, sexuality and advertising in capitalist society.; BJL     
      Critique of commodity aesthetics : appearance, sexuality and advertising in capitalist society. BJL  BOOK 1986
HF 5415.15 L3 : Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britton.; BJL     
      Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britto BJL  BOOK c2003
HF5415.15 .L445 2008 : Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu.; BJL     
      Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / BJL  BOOK 2008
HF5415.15 .P53 2016 : Strategize : product strategy and product roadmap practices for the digital age / Roman Pichler.; BJL     
      Strategize : product strategy and product roadmap practices for the digital age / Roman Pichler. BJL  BOOK 2016
HF 5415.15 P6 : The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore.; BJL     
      The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmo BJL  BOOK c1999
HF 5415.15 R9 : Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans.; BJL     
      Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans. BJL  BOOK c2009
HF5415.153    
      From idea to profit : how to market innovative products and services / Adam Jolly. BJL  BOOK 2005
      Journal of product innovation management [electronic resource]. Online materials  EJOURNALS 1984-
      What customers want : using outcome-driven innovation to create breakthrough products and services / BJL  BOOK c2005
HF 5415.153 B4 : Contagious / Jonah Berger.; BJL     
      Contagious / Jonah Berger. BJL  BOOK 2014
HF 5415.153 B5 : Managing innovation within networks.; BJL     
      Managing innovation within networks. BJL  BOOK 1992
HF 5415.153 C5 : Rolling out new products across international markets : causes of delays.; BJL     
      Rolling out new products across international markets : causes of delays. BJL  BOOK 2004
HF 5415.153 C7    
      Winning at new products : accelerating the process from idea to launch. BJL  BOOK c1993
      Winning at new products : creating value through innovation / Robert G. Cooper. BJL  BOOK 2011
HF5415.153 .E93 2014 : Hooked : how to build habit-forming products / Nir Eyal ; with Ryan Hoover.; BJL     
      Hooked : how to build habit-forming products / Nir Eyal ; with Ryan Hoover. BJL  BOOK 2014
HF 5415.153 K4 : Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, RenĂ©e Mauborgne.; BJL     
      Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. BJL  BOOK 2005
HF 5415.153 N5 : New product development : a reader / edited by Susan Hart.; BJL     
      New product development : a reader / edited by Susan Hart. BJL  BOOK 1996
HF 5415.153 U8 : Usability evaluation in industry / edited by Patrick W. Jordan ... [et al.].; BJL     
      Usability evaluation in industry / edited by Patrick W. Jordan ... [et al.]. BJL  BOOK 1996
HF5415.153 .V63 2005 : The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jonathan Cagan, Peter Boatwright.; BJL     
      The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jo BJL  BOOK 2005
HF 5415.153 W5 : Revolutionizing product development : quantum leaps in speed, efficiency, and quality / Steven C. Wheelwright, Kim B. Clark.; BJL     
      Revolutionizing product development : quantum leaps in speed, efficiency, and quality / Steven C. Whe BJL  BOOK 1992
HF5415.155 : International journal of life cycle assessment (Online); Online materials     
      The international journal of life cycle assessment [electronic resource]. Online materials  EJOURNALS  
HF 5415.157 B7 : The economics of quality, grades, and brands.; BJL     
      The economics of quality, grades, and brands. BJL  BOOK 1992
HF 5415.16 P2 : Auditing markets, products, and marketing plans.; BJL     
      Auditing markets, products, and marketing plans. BJL  BOOK 2000
HF5415.2    
      Best practice in market research / edited by Peter Mouncey, Frank Wimmer. BJL  BOOK c2007
      The effective use of market research : how to drive and focus better business decisions / Robin J. Bi BJL  BOOK c2004
      The international handbook of market research techniques / edited by Robin J Birn. BJL  BOOK 2002
      International journal of research in marketing [electronic resource]. Online materials  EJOURNALS  
3 additional entries    
HF 5415.2 A2 : Advanced methods of marketing research / edited by Richard P. Bagozzi.; BJL     
      Advanced methods of marketing research / edited by Richard P. Bagozzi. BJL  BOOK 1994
HF 5415.2 A3    
      Marketing research / David A. Aaker, V. Kumar, George S. Day. BJL  BOOK 2001
      Marketing research / David A. Aaker, V. Kumar, George S. Day. BJL  BOOK 2004
HF 5415.2 B1 : Introducing marketing research / Paul Baines, Bal Chansarkar.; BJL     
      Introducing marketing research / Paul Baines, Bal Chansarkar. BJL  BOOK 2002
HF 5415.2 B5 : Forecasting sales with the personal computer : guidelines for marketing and sales managers.; BJL     
      Forecasting sales with the personal computer : guidelines for marketing and sales managers. BJL  BOOK 1988
HF 5415.2 B6 : State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka.; BJL     
      State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka. BJL  BOOK c1998
HF 5415.2 B7 : Marketing research in practice / John Boyce.; BJL     
      Marketing research in practice / John Boyce. BJL  BOOK 2005
HF 5415.2 B8    
      Marketing research : tools & techniques / Nigel Bradley. BJL  BOOK c2007
      Marketing research : tools & techniques / Nigel Bradley. BJL  BOOK 2010
HF 5415.2 B9 : Marketing research / Alvin C. Burns, Ronald F. Bush.; BJL     
      Marketing research / Alvin C. Burns, Ronald F. Bush. BJL  BOOK c2010
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