HF 5415.135 C5 : Ethical decision making in marketing.; BJL
Ethical decision making in marketing.
BJL
BOOK
1995
HF 5415.135 C8
Strategic marketing / David W. Cravens, Nigel F. Piercy.
BJL
BOOK
2003
Strategic marketing / David W. Cravens, Nigel F. Piercy.
BJL
BOOK
c2006
HF 5415.135 D2 : Analysis for strategic market decisions.; BJL
Analysis for strategic market decisions.
BJL
BOOK
1986
HF 5415.135 D6
Strategic marketing decisions 2005-2006 / Isobel Doole and Robin Lowe.
BJL
BOOK
2005
Strategic marketing decisions in global markets / Isobel Doole and Robin Lowe.
BJL
BOOK
2005
HF 5415.135 D7 BJL
Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.
BJL
BOOK
2001
HF5415.135 .D78 2008 : Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.; BJL
Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.
BJL
BOOK
2008
HF 5415.135 M3 : The marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault.; BJL
The marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault.
BJL
BOOK
c2002
HF 5415.135 N6 : Creating customer value through strategic marketing planning : a management approach / by Edwin J. Nijssen and Ruud T. Frambach.; BJL
Creating customer value through strategic marketing planning : a management approach / by Edwin J. Ni
BJL
BOOK
c2001
HF 5415.135 N9 : Marketing your business : a guide to developing a strategic marketing plan.; BJL
Marketing your business : a guide to developing a strategic marketing plan.
BJL
BOOK
c2003
HF 5415.135 P1 : How to develop a strategic marketing plan : a step by step guide.; BJL
How to develop a strategic marketing plan : a step by step guide.
BJL
BOOK
2000
HF 5415.135 P9 : Strategic marketing : an introduction / Tony Proctor.; BJL
Strategic marketing : an introduction / Tony Proctor.
BJL
BOOK
2008
HF 5415.135 W5
Strategic marketing : creating competitive advantage / Douglas West, John Ford and Essam Ibrahim.
BJL
BOOK
2006
Strategic marketing : creating competitive advantage / Douglas West, John Ford and Essam Ibrahim.
BJL
BOOK
2010
HF5415.15 : The persona lifecycle : keeping people in mind throughout product design / by John S. Pruitt, Tamara Adlin.; BJL
The persona lifecycle : keeping people in mind throughout product design / by John S. Pruitt, Tamara
BJL
BOOK
c2006
HF 5415.15 A9 : Is anybody out there? : the new blueprint for marketing communications in the 21st century / Mark Austin & Jim Aitchison.; BJL
Is anybody out there? : the new blueprint for marketing communications in the 21st century / Mark Aus
BJL
BOOK
2003
HF 5415.15 B1
Product strategy and management / Michael Baker and Susan Hart.
BJL
BOOK
1998
Product strategy and management / Michael Baker and Susan Hart.
BJL
BOOK
2007
HF 5415.15 B8
Brand management in emerging markets : theories and practices / [edited by] Cheng Lu Wang, Jiaxun He.
BJL
BOOK
2014
Strategic marketing : in the customer driven organization / Frank Bradley.
BJL
BOOK
2003
HF 5415.15 E4 : Strategic brand management / Richard Elliott, Larry Percy.; BJL
Strategic brand management / Richard Elliott, Larry Percy.
BJL
BOOK
2007
HF 5415.15 H3 : Critique of commodity aesthetics : appearance, sexuality and advertising in capitalist society.; BJL
Critique of commodity aesthetics : appearance, sexuality and advertising in capitalist society.
BJL
BOOK
1986
HF 5415.15 L3 : Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britton.; BJL
Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britto
BJL
BOOK
c2003
HF5415.15 .L445 2008 : Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu.; BJL
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing /
BJL
BOOK
2008
HF5415.15 .P53 2016 : Strategize : product strategy and product roadmap practices for the digital age / Roman Pichler.; BJL
Strategize : product strategy and product roadmap practices for the digital age / Roman Pichler.
BJL
BOOK
2016
HF 5415.15 P6 : The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore.; BJL
The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmo
BJL
BOOK
c1999
HF 5415.15 R9 : Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans.; BJL
Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans.
BJL
BOOK
c2009
HF5415.153
From idea to profit : how to market innovative products and services / Adam Jolly.
BJL
BOOK
2005
What customers want : using outcome-driven innovation to create breakthrough products and services /
BJL
BOOK
c2005
HF 5415.153 B4 : Contagious / Jonah Berger.; BJL
Contagious / Jonah Berger.
BJL
BOOK
2014
HF 5415.153 B5 : Managing innovation within networks.; BJL
Managing innovation within networks.
BJL
BOOK
1992
HF 5415.153 C5 : Rolling out new products across international markets : causes of delays.; BJL
Rolling out new products across international markets : causes of delays.
BJL
BOOK
2004
HF 5415.153 C7
Winning at new products : accelerating the process from idea to launch.
BJL
BOOK
c1993
Winning at new products : creating value through innovation / Robert G. Cooper.
BJL
BOOK
2011
HF5415.153 .E93 2014 : Hooked : how to build habit-forming products / Nir Eyal ; with Ryan Hoover.; BJL
Hooked : how to build habit-forming products / Nir Eyal ; with Ryan Hoover.
BJL
BOOK
2014
HF 5415.153 K4 : Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.; BJL
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W.
BJL
BOOK
2005
HF 5415.153 N5 : New product development : a reader / edited by Susan Hart.; BJL
New product development : a reader / edited by Susan Hart.
BJL
BOOK
1996
HF5415.153 .S355 2023 : Strategic management of technological innovation / Melissa A. Schilling.; Online materials
Strategic management of technological innovation / Melissa A. Schilling.
Online materials
EBOOKS
2023
HF 5415.153 U8 : Usability evaluation in industry / edited by Patrick W. Jordan ... [et al.].; BJL
Usability evaluation in industry / edited by Patrick W. Jordan ... [et al.].
BJL
BOOK
1996
HF5415.153 .V63 2005 : The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jonathan Cagan, Peter Boatwright.; BJL
The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jo
BJL
BOOK
2005
HF 5415.153 W5 : Revolutionizing product development : quantum leaps in speed, efficiency, and quality / Steven C. Wheelwright, Kim B. Clark.; BJL
Revolutionizing product development : quantum leaps in speed, efficiency, and quality / Steven C. Whe
BJL
BOOK
1992
HF 5415.157 B7 : The economics of quality, grades, and brands.; BJL
The economics of quality, grades, and brands.
BJL
BOOK
1992
HF 5415.16 P2 : Auditing markets, products, and marketing plans.; BJL
Auditing markets, products, and marketing plans.
BJL
BOOK
2000
HF5415.2
Best practice in market research / edited by Peter Mouncey, Frank Wimmer.
BJL
BOOK
c2007
The effective use of market research : how to drive and focus better business decisions / Robin J. Bi
BJL
BOOK
c2004
The international handbook of market research techniques / edited by Robin J Birn.
BJL
BOOK
2002
Quantitative models in marketing research / Philip Hans Franses and Richard Paap.
BJL
BOOK
2001
Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.
BJL
BOOK
c2005
HF 5415.2 A2 : Advanced methods of marketing research / edited by Richard P. Bagozzi.; BJL
Advanced methods of marketing research / edited by Richard P. Bagozzi.
BJL
BOOK
1994
HF 5415.2 A3
Marketing research / David A. Aaker, V. Kumar, George S. Day.
BJL
BOOK
2001
Marketing research / David A. Aaker, V. Kumar, George S. Day.
BJL
BOOK
2004
HF 5415.2 B1 : Introducing marketing research / Paul Baines, Bal Chansarkar.; BJL
Introducing marketing research / Paul Baines, Bal Chansarkar.
BJL
BOOK
2002
HF 5415.2 B5 : Forecasting sales with the personal computer : guidelines for marketing and sales managers.; BJL
Forecasting sales with the personal computer : guidelines for marketing and sales managers.
BJL
BOOK
1988
HF 5415.2 B6 : State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka.; BJL
State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka.
BJL
BOOK
c1998
HF 5415.2 B7 : Marketing research in practice / John Boyce.; BJL
Marketing research in practice / John Boyce.
BJL
BOOK
2005
HF 5415.2 B8
Marketing research : tools & techniques / Nigel Bradley.
BJL
BOOK
c2007
Marketing research : tools & techniques / Nigel Bradley.
BJL
BOOK
2010
HF 5415.2 B9 : Marketing research / Alvin C. Burns, Ronald F. Bush.; BJL
Marketing research / Alvin C. Burns, Ronald F. Bush.
BJL
BOOK
c2010
HF 5415.2 C5
Basic marketing research.
BJL
BOOK
2001
Basic marketing research.
BJL
BOOK
2004
Marketing research.
BJL
BOOK
1986
Marketing research / Peter M. Chisnall.
BJL
BOOK
1997
3 additional entries
HF 5415.2 C7 / q : Marketing research / Donald R. Cooper, Pamela S. Schindler.; BJL
Marketing research / Donald R. Cooper, Pamela S. Schindler.
BJL
BOOK
2005
HF 5415.2 C9
Marketing research for managers / Sunny Crouch, Matthew Housden.
BJL
BOOK
2003
The marketing research process.
BJL
BOOK
1990
The marketing research process / Len Tiu Wright and Margaret Crimp.
BJL
BOOK
2000
HF 5415.2 D4 : Developing a market orientation / Rohit Deshpandé, editor.; BJL
Developing a market orientation / Rohit Deshpandé, editor.
BJL
BOOK
c1999
