HF 5415.2 W7 : Marketing research : an integrated approach.; BJL
Marketing research : an integrated approach.
BJL
BOOK
2003
HF 5415.2 Z6
Essentials of marketing research.
BJL
BOOK
c2003
Exploring marketing research.
BJL
BOOK
c2003
HF5415.3 : The journal of consumer research [electronic resource].; Online materials
The journal of consumer research [electronic resource].
Online materials
EJOURNALS
1974
HF 5415.3 A4 : The young in France.; BJL
The young in France.
BJL
BOOK
1965
HF 5415.3 A5 : Computer simulation of competitive market response.; BJL
Computer simulation of competitive market response.
BJL
BOOK
1967
HF 5415.3 B3 / q : Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer.; BJL
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / Wil
BJL
BOOK
c1999
HF 5415.3 B7
Questionnaire design : how to plan, structure and write survey material for effective market research
BJL
BOOK
2004
Questionnaire design : how to plan, structure and write survey material for effective market research
BJL
BOOK
2008
HF 5415.3 B8 : Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising. Vol.4 / Gordon C. Bruner II, Paul J. Hensel, Karen E. James.; BJL
Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising.
BJL
BOOK
c2005
HF 5415.3 C4 : Modular decision analysis : an introduction.; BJL
Modular decision analysis : an introduction.
BJL
BOOK
1975
HF 5415.3 C8 : Gender issues and consumer behavior / Janeen Arnold Costa, editor.; BJL
Gender issues and consumer behavior / Janeen Arnold Costa, editor.
BJL
BOOK
1994
HF 5415.3 D5 : Handbook of consumer motivations : the psychology of the world of objects.; BJL
Handbook of consumer motivations : the psychology of the world of objects.
BJL
BOOK
1964
HF 5415.3 G9 : Children as consumers : a psychological analysis of the young people's market / Barrie Gunter and Adrian Furnham.; BJL
Children as consumers : a psychological analysis of the young people's market / Barrie Gunter and Adr
BJL
BOOK
1998
HF 5415.3 H2
Handbook for the teaching of economic and consumer psychology / edited by Paul Webley, Catherine M. W
BJL
BOOK
1999
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [ed
BJL
BOOK
c2011
HF 5415.3 H6 : Postmodern consumer research : the study of consumption as text / Elizabeth C. Hirschman, Morris B. Holbrook.; BJL
Postmodern consumer research : the study of consumption as text / Elizabeth C. Hirschman, Morris B. H
BJL
BOOK
1992
HF 5415.3 H7 : Consumer research : introspective essays on the study of consumption.; BJL
Consumer research : introspective essays on the study of consumption.
BJL
BOOK
1995
HF 5415.3 I7 : New commodities and consumer behaviour.; BJL
New commodities and consumer behaviour.
BJL
BOOK
1972
HF 5415.3 J9 : Anticipations and purchases : an analysis of consumer behavior.; BJL
Anticipations and purchases : an analysis of consumer behavior.
BJL
BOOK
1964
HF 5415.3 M4 : Conspicuous consumption : a study of exceptional consumer behaviour.; BJL
Conspicuous consumption : a study of exceptional consumer behaviour.
BJL
BOOK
1981
HF 5415.3 P4 : Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson.; BJL
Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson.
BJL
BOOK
c2005
HF 5415.3 S4 : The joyless economy : an inquiry into human satisfation and consumer dissatisfaction.; BJL
The joyless economy : an inquiry into human satisfation and consumer dissatisfaction.
BJL
BOOK
1976
HF 5415.3 W4 : Building brands & believers : how to connect with consumers using archetypes.; BJL
Building brands & believers : how to connect with consumers using archetypes.
BJL
BOOK
2002
HF 5415.3 Y3 : Consumer behaviour in China : customer satisfaction and cultural values.; BJL
Consumer behaviour in China : customer satisfaction and cultural values.
BJL
BOOK
1994
HF5415.32
Cheap : the real cost of the global trend for bargains, discounts & customer choice / David Bosshart.
BJL
BOOK
2006
Consumer kids : how big business is grooming our children for profit / Ed Mayo and Agnes Nairn.
BJL
BOOK
c2009
Consumer psychology : a study guide to qualitative research methods.
Online materials
EBOOKS
2016
Consuming kids : protecting our children from the onslaught of marketing and advertising / Susan Linn
BJL
BOOK
c2005
HF 5415.32 A1 : What kids buy and why : the psychology of marketing to kids / Dan S. Acuff, with Robert H. Reiher.; BJL
What kids buy and why : the psychology of marketing to kids / Dan S. Acuff, with Robert H. Reiher.
BJL
BOOK
c1997
HF5415.32 .A246 2005 : Kidnapped : how irresponsible marketers are stealing the minds of your children / Daniel S. Acuff & Robert H. Reiher.; BJL
Kidnapped : how irresponsible marketers are stealing the minds of your children / Daniel S. Acuff & R
BJL
BOOK
c2005
HF 5415.32 A7 : Consumers / Eric Arnould, Linda Price, George Zinkhan.; BJL
Consumers / Eric Arnould, Linda Price, George Zinkhan.
BJL
BOOK
c2004
HF 5415.32 A8 : Consumer behavior : a strategic approach.; BJL
Consumer behavior : a strategic approach.
BJL
BOOK
2003
HF 5415.32 A9 : The authority of the consumer / edited by Russell Keat, Nigel Whiteley and Nicholas Abercrombie.; BJL
The authority of the consumer / edited by Russell Keat, Nigel Whiteley and Nicholas Abercrombie.
BJL
BOOK
1994
HF5415.32 .B58 2016 : Consumer behaviour.; BJL
Consumer behaviour.
BJL
BOOK
2016
HF 5415.32 B6
Cases in consumer behavior / by R.D. Blackwell, J.F. Engel, D.T. Kollat.
BJL
BOOK
1969
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel.
BJL
BOOK
2001
Consumer behavior.
BJL
BOOK
c2006
HF 5415.32 B8 : Consumer behavior in theory and in action.; BJL
Consumer behavior in theory and in action.
BJL
BOOK
1970
HF 5415.32 C7
Commercial cultures : economies, practices, spaces / edited by Peter Jackson... [et al.].
BJL
BOOK
2000
Consumer behavior : human pursuit of happiness in the world of goods.
BJL
BOOK
c2013
Consumer research : postcards from the edge / edited by Stephen Brown and Darach Turley.
BJL
BOOK
1997
Consumer value : a framework for analysis and research / edited by Morris B. Holbrook.
BJL
BOOK
1999
Consumption, identity, and style : marketing, meanings, and the packaging of pleasure / edited by Ala
BJL
BOOK
1990
HF 5415.32 C8 : The sociology of consumption : an introduction.; BJL
The sociology of consumption : an introduction.
BJL
BOOK
1997
HF 5415.32 D3 : Creating ever-cool : a marketer's guide to a kid's heart.; BJL
Creating ever-cool : a marketer's guide to a kid's heart.
BJL
BOOK
1997
HF 5415.32 E1
Changing consumer behaviour.
BJL
BOOK
1990
Consumer behaviour : advances and applications in marketing.
BJL
BOOK
1997
HF 5415.32 E5 : Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard.; BJL
Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard.
BJL
BOOK
1995
HF5415.32 .E53 : Encouraging sustainable behavior : psychology and the environment / edited by Hans C.M. van Trijp.; BJL
Encouraging sustainable behavior : psychology and the environment / edited by Hans C.M. van Trijp.
BJL
BOOK
2014
HF5415.32 .E53 2012 : Encouraging sustainable behavior : psychology and the environment / edited by Hans C.M. van Trijp.; Online materials
Encouraging sustainable behavior : psychology and the environment / edited by Hans C.M. van Trijp.
Online materials
EBOOKS
2013
HF 5415.32 E8 : The ethical consumer / [edited by] Rob Harrison, Terry Newholm, Deirdre Shaw.; BJL
The ethical consumer / [edited by] Rob Harrison, Terry Newholm, Deirdre Shaw.
BJL
BOOK
2005
HF 5415.32 E9
Applied consumer behaviour.
BJL
BOOK
1996
Consumer behaviour / Martin Evans, Ahmad Jamal, Gordon Foxall.
BJL
BOOK
2006
Consumer behaviour / Martin Evans, Gordon Foxall, Ahmad Jamal.
BJL
BOOK
c2009
HF5415.32 .F5 2001 : Designing for children : marketing design that speaks to kids / Catharine Fishel ; illustrations by Leeann Leftwich Zajas.; BJL
Designing for children : marketing design that speaks to kids / Catharine Fishel ; illustrations by L
BJL
BOOK
c2001
HF5415.32 .F58 : The mom test : how to talk to customers and learn if your business is a good idea when everyone is lying to you / Rob Fitzpatrick.; BJL
The mom test : how to talk to customers and learn if your business is a good idea when everyone is ly
BJL
BOOK
2014
HF5415.32 .F688 2005 : Understanding consumer choice / by Gordon R. Foxall.; BJL
Understanding consumer choice / by Gordon R. Foxall.
BJL
BOOK
2005
HF 5415.32 F7 : Consumer psychology for marketing / Gordon Foxall, Ronald Goldsmith, Stephen Brown.; BJL
Consumer psychology for marketing / Gordon Foxall, Ronald Goldsmith, Stephen Brown.
BJL
BOOK
1998
HF5415.32 .H6 : Possessed : why we want more than we need / Bruce Hood.; BJL
Possessed : why we want more than we need / Bruce Hood.
BJL
BOOK
2020
HF 5415.32 H8
Cases in consumer behavior.
BJL
BOOK
2004
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis.
BJL
BOOK
c2001
Consumer behavior.
BJL
BOOK
c2013
The theory of buyer behaviour.
BJL
BOOK
1969
HF 5415.32 K1
Consumer behavior and managerial decision making.
BJL
BOOK
1999
Consumer behavior and managerial decision making.
BJL
BOOK
c2002
Perspectives in consumer behavior / by H.H.Kassarjian and T.S.Robertson.
BJL
BOOK
1968
HF 5415.32 L8 : Artificial intelligence and marketing research comparison to predict consumer behaviors / Johnny C.H. Lok.; BJL
Artificial intelligence and marketing research comparison to predict consumer behaviors / Johnny C.H.
BJL
BOOK
2018
HF 5415.32 M1 : Dimensions of consumer behavior.; BJL
Dimensions of consumer behavior.
BJL
BOOK
1965
HF 5415.32 M3 : Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results / Bernard Marr.; BJL
Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary r
BJL
BOOK
2016