HF 5415.2 S5
Marketing research : an aid to decision making.
BJL
BOOK
1999
Marketing research : an aid to decision making.
BJL
BOOK
c2002
HF 5415.2 S6
The art & science of interpreting market research evidence / D. V. L. Smith and J. H. Fletcher.
BJL
BOOK
c2004
Inside information : making sense of marketing data / D.V.L. Smith & J.H. Fletcher.
BJL
BOOK
2001
HF 5415.2 T9 : Marketing research / by D.S. Tull and D.I. Hawkins.; BJL
Marketing research / by D.S. Tull and D.I. Hawkins.
BJL
BOOK
1980
HF 5415.2 W3 : Understanding and designing market research / John R. Webb.; BJL
Understanding and designing market research / John R. Webb.
BJL
BOOK
2002
HF 5415.2 W7 : Marketing research : an integrated approach.; BJL
Marketing research : an integrated approach.
BJL
BOOK
2003
HF 5415.2 Z6
Essentials of marketing research.
BJL
BOOK
c2003
Exploring marketing research.
BJL
BOOK
c2003
HF5415.3 : The journal of consumer research [electronic resource].; Online materials
The journal of consumer research [electronic resource].
Online materials
EJOURNALS
1974
HF 5415.3 A4 : The young in France.; BJL
The young in France.
BJL
BOOK
1965
HF 5415.3 A5 : Computer simulation of competitive market response.; BJL
Computer simulation of competitive market response.
BJL
BOOK
1967
HF 5415.3 B3 / q : Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer.; BJL
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / Wil
BJL
BOOK
c1999
HF 5415.3 B7
Questionnaire design : how to plan, structure and write survey material for effective market research
BJL
BOOK
2004
Questionnaire design : how to plan, structure and write survey material for effective market research
BJL
BOOK
2008
HF 5415.3 B8 : Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising. Vol.4 / Gordon C. Bruner II, Paul J. Hensel, Karen E. James.; BJL
Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising.
BJL
BOOK
c2005
HF 5415.3 C4 : Modular decision analysis : an introduction.; BJL
Modular decision analysis : an introduction.
BJL
BOOK
1975
HF 5415.3 C8 : Gender issues and consumer behavior / Janeen Arnold Costa, editor.; BJL
Gender issues and consumer behavior / Janeen Arnold Costa, editor.
BJL
BOOK
1994
HF 5415.3 D5 : Handbook of consumer motivations : the psychology of the world of objects.; BJL
Handbook of consumer motivations : the psychology of the world of objects.
BJL
BOOK
1964
HF 5415.3 G9 : Children as consumers : a psychological analysis of the young people's market / Barrie Gunter and Adrian Furnham.; BJL
Children as consumers : a psychological analysis of the young people's market / Barrie Gunter and Adr
BJL
BOOK
1998
HF 5415.3 H2
Handbook for the teaching of economic and consumer psychology / edited by Paul Webley, Catherine M. W
BJL
BOOK
1999
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [ed
BJL
BOOK
c2011
HF 5415.3 H6 : Postmodern consumer research : the study of consumption as text / Elizabeth C. Hirschman, Morris B. Holbrook.; BJL
Postmodern consumer research : the study of consumption as text / Elizabeth C. Hirschman, Morris B. H
BJL
BOOK
1992
HF 5415.3 H7 : Consumer research : introspective essays on the study of consumption.; BJL
Consumer research : introspective essays on the study of consumption.
BJL
BOOK
1995
HF 5415.3 I7 : New commodities and consumer behaviour.; BJL
New commodities and consumer behaviour.
BJL
BOOK
1972
HF 5415.3 J9 : Anticipations and purchases : an analysis of consumer behavior.; BJL
Anticipations and purchases : an analysis of consumer behavior.
BJL
BOOK
1964
HF 5415.3 M4 : Conspicuous consumption : a study of exceptional consumer behaviour.; BJL
Conspicuous consumption : a study of exceptional consumer behaviour.
BJL
BOOK
1981
HF 5415.3 P4 : Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson.; BJL
Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson.
BJL
BOOK
c2005
HF 5415.3 S4 : The joyless economy : an inquiry into human satisfation and consumer dissatisfaction.; BJL
The joyless economy : an inquiry into human satisfation and consumer dissatisfaction.
BJL
BOOK
1976
HF 5415.3 W4 : Building brands & believers : how to connect with consumers using archetypes.; BJL
Building brands & believers : how to connect with consumers using archetypes.
BJL
BOOK
2002
HF 5415.3 Y3 : Consumer behaviour in China : customer satisfaction and cultural values.; BJL
Consumer behaviour in China : customer satisfaction and cultural values.
BJL
BOOK
1994
HF5415.32
Cheap : the real cost of the global trend for bargains, discounts & customer choice / David Bosshart.
BJL
BOOK
2006
Consumer kids : how big business is grooming our children for profit / Ed Mayo and Agnes Nairn.
BJL
BOOK
c2009
Consumer psychology : a study guide to qualitative research methods.
Online materials
EBOOKS
2016
Consuming kids : protecting our children from the onslaught of marketing and advertising / Susan Linn
BJL
BOOK
c2005
HF 5415.32 A1 : What kids buy and why : the psychology of marketing to kids / Dan S. Acuff, with Robert H. Reiher.; BJL
What kids buy and why : the psychology of marketing to kids / Dan S. Acuff, with Robert H. Reiher.
BJL
BOOK
c1997
HF5415.32 .A246 2005 : Kidnapped : how irresponsible marketers are stealing the minds of your children / Daniel S. Acuff & Robert H. Reiher.; BJL
Kidnapped : how irresponsible marketers are stealing the minds of your children / Daniel S. Acuff & R
BJL
BOOK
c2005
HF 5415.32 A7 : Consumers / Eric Arnould, Linda Price, George Zinkhan.; BJL
Consumers / Eric Arnould, Linda Price, George Zinkhan.
BJL
BOOK
c2004
HF 5415.32 A8 : Consumer behavior : a strategic approach.; BJL
Consumer behavior : a strategic approach.
BJL
BOOK
2003
HF 5415.32 A9 : The authority of the consumer / edited by Russell Keat, Nigel Whiteley and Nicholas Abercrombie.; BJL
The authority of the consumer / edited by Russell Keat, Nigel Whiteley and Nicholas Abercrombie.
BJL
BOOK
1994
HF5415.32 .B58 2016 : Consumer behaviour.; BJL
Consumer behaviour.
BJL
BOOK
2016
HF 5415.32 B6
Cases in consumer behavior / by R.D. Blackwell, J.F. Engel, D.T. Kollat.
BJL
BOOK
1969
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel.
BJL
BOOK
2001
Consumer behavior.
BJL
BOOK
c2006
HF 5415.32 B8 : Consumer behavior in theory and in action.; BJL
Consumer behavior in theory and in action.
BJL
BOOK
1970
HF 5415.32 C7
Commercial cultures : economies, practices, spaces / edited by Peter Jackson... [et al.].
BJL
BOOK
2000
Consumer behavior : human pursuit of happiness in the world of goods.
BJL
BOOK
c2013
Consumer research : postcards from the edge / edited by Stephen Brown and Darach Turley.
BJL
BOOK
1997
Consumer value : a framework for analysis and research / edited by Morris B. Holbrook.
BJL
BOOK
1999
Consumption, identity, and style : marketing, meanings, and the packaging of pleasure / edited by Ala
BJL
BOOK
1990
HF 5415.32 C8 : The sociology of consumption : an introduction.; BJL
The sociology of consumption : an introduction.
BJL
BOOK
1997
HF 5415.32 D3 : Creating ever-cool : a marketer's guide to a kid's heart.; BJL
Creating ever-cool : a marketer's guide to a kid's heart.
BJL
BOOK
1997
HF 5415.32 E1
Changing consumer behaviour.
BJL
BOOK
1990
Consumer behaviour : advances and applications in marketing.
BJL
BOOK
1997
HF 5415.32 E5 : Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard.; BJL
Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard.
BJL
BOOK
1995
HF5415.32 .E53 : Encouraging sustainable behavior : psychology and the environment / edited by Hans C.M. van Trijp.; BJL
Encouraging sustainable behavior : psychology and the environment / edited by Hans C.M. van Trijp.
BJL
BOOK
2014
HF5415.32 .E53 2012 : Encouraging sustainable behavior : psychology and the environment / edited by Hans C.M. van Trijp.; Online materials
Encouraging sustainable behavior : psychology and the environment / edited by Hans C.M. van Trijp.
Online materials
EBOOKS
2013
HF 5415.32 E8 : The ethical consumer / [edited by] Rob Harrison, Terry Newholm, Deirdre Shaw.; BJL
The ethical consumer / [edited by] Rob Harrison, Terry Newholm, Deirdre Shaw.
BJL
BOOK
2005
HF 5415.32 E9
Applied consumer behaviour.
BJL
BOOK
1996
Consumer behaviour / Martin Evans, Ahmad Jamal, Gordon Foxall.
BJL
BOOK
2006
Consumer behaviour / Martin Evans, Gordon Foxall, Ahmad Jamal.
BJL
BOOK
c2009
HF5415.32 .F5 2001 : Designing for children : marketing design that speaks to kids / Catharine Fishel ; illustrations by Leeann Leftwich Zajas.; BJL
Designing for children : marketing design that speaks to kids / Catharine Fishel ; illustrations by L
BJL
BOOK
c2001
HF5415.32 .F58 : The mom test : how to talk to customers and learn if your business is a good idea when everyone is lying to you / Rob Fitzpatrick.; BJL
The mom test : how to talk to customers and learn if your business is a good idea when everyone is ly
BJL
BOOK
2014
HF5415.32 .F688 2005 : Understanding consumer choice / by Gordon R. Foxall.; BJL
Understanding consumer choice / by Gordon R. Foxall.
BJL
BOOK
2005
HF 5415.32 F7 : Consumer psychology for marketing / Gordon Foxall, Ronald Goldsmith, Stephen Brown.; BJL
Consumer psychology for marketing / Gordon Foxall, Ronald Goldsmith, Stephen Brown.
BJL
BOOK
1998
HF5415.32 .H6 : Possessed : why we want more than we need / Bruce Hood.; BJL
Possessed : why we want more than we need / Bruce Hood.
BJL
BOOK
2020
HF 5415.32 H8
Cases in consumer behavior.
BJL
BOOK
2004
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis.
BJL
BOOK
c2001
Consumer behavior.
BJL
BOOK
c2013
The theory of buyer behaviour.
BJL
BOOK
1969