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BJL CLASSMARK
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Record:
Author
Kumar, V., 1957-
Title
Customer relationship management : a databased approach / V. Kumar, Werner J. Reinartz.
Publication Info
Hoboken, N.J. : Wiley, 2006.
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LOCATION
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LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.5 K9
8 WEEK LOAN
AVAILABLE
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Descript
323p.
ISBN
0471271330
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Author
Kumar, V., 1957-
Subject
Customer relations -- Management.
Database marketing.
Alt author
Reinartz, Werner J.
Descript
323p.
ISBN
0471271330
Author
Kumar, V., 1957-
Subject
Customer relations -- Management.
Database marketing.
Alt author
Reinartz, Werner J.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.5 K9
8 WEEK LOAN
AVAILABLE
Subject
Customer relations -- Management.
Database marketing.
Descript
323p.
Alt author
Reinartz, Werner J.
ISBN
0471271330
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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