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Mark   Media Year
HF5415.5 R9    
      Customer relationship management / Neil Russell-Jones. BJL  BOOK c2002
      Driving customer equity : how customer lifetime value is reshaping corporate strategy / Roland T. Rus BJL  BOOK 2000
HF 5415.5 S3 : Winning at service : lessons from service leaders / Waldemar Schmidt, Gordon Adler, Els van Weering.; BJL     
      Winning at service : lessons from service leaders / Waldemar Schmidt, Gordon Adler, Els van Weering. BJL  BOOK c2003
HF 5415.5 S4 : Creating customer delight : the how and why of CRM / Rakesh Seth, Kirti Seth.; BJL     
      Creating customer delight : the how and why of CRM / Rakesh Seth, Kirti Seth. BJL  BOOK 2005
HF 5415.5 S5    
      Building great customer experiences / Colin Shaw and John Ivens. BJL  BOOK 2005
      The customer revolution : how to thrive when customers are in control / Patricia B. Seybold with Ronn BJL  BOOK 2002
      The DNA of customer experience : how emotions drive value / Colin Shaw. BJL  BOOK 2007
      Revlutionize your customer experience : Colin Shaw. BJL  BOOK 2005
HF 5415.5 S6 : Managing the customer experience : turning customers into advocates / Shaun Smith and Joe Wheeler.; BJL     
      Managing the customer experience : turning customers into advocates / Shaun Smith and Joe Wheeler. BJL  BOOK 2002
HF5415.5 .S7376 2010 : Brilliant customer service / Debra Stevens.; BJL     
      Brilliant customer service / Debra Stevens. BJL  BOOK 2010
HF 5415.5 S8    
      Customer relationship marketing : get to know your customers and win their loyalty / Merlin Stone, Ne BJL  BOOK 2000
      The new marketing conversation : creating and strengthening relationships between buyers and sellers BJL  BOOK c2005
HF 5415.5 S9 : Accelerating customer relationships : using CRM and relationship technologies.; BJL     
      Accelerating customer relationships : using CRM and relationship technologies. BJL  BOOK 2001
HF 5415.5 T2    
      Quality : sustaining customer service. BJL  BOOK 1993
      Quality : total customer service. BJL  BOOK 1993
HF 5415.5 T7 : Just enough CRM.; BJL     
      Just enough CRM. BJL  BOOK c2003
HF 5415.5 U4 : The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / John G. Freeland, editor.; BJL     
      The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profit BJL  BOOK c2003
HF 5415.5 U5 : Understanding and managing customers / edited by Isobel Doole, Peter Lancaster, Robin Lowe.; BJL     
      Understanding and managing customers / edited by Isobel Doole, Peter Lancaster, Robin Lowe. BJL  BOOK 2005
HF5415.5 .W54 : Digital customer experience engineering : strategies for creating effective digital experiences / Lars Wiedenhoefer.; BJL     
      Digital customer experience engineering : strategies for creating effective digital experiences / Lar BJL  BOOK 2021
HF5415.5 .W543 2021 : Digital customer experience engineering : strategies for creating effective digital experiences / Lars Wiedenhoefer.; Online materials     
      Digital customer experience engineering : strategies for creating effective digital experiences / Lar Online materials  EBOOKS 2021
HF 5415.5 W7    
      Dealing with customer complaints. BJL  BOOK c1996
      Word-of-mouth marketing. BJL  BOOK 1991
HF 5415.5 Z4 : Delivering quality service : balancing customer perceptions and expectations / Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry.; BJL     
      Delivering quality service : balancing customer perceptions and expectations / Valarie A. Zeithaml, A BJL  BOOK 1990
HF 5415.5 Z5 : Knock your socks off service recovery / Ron Zemke and Chip R. Bell.; BJL     
      Knock your socks off service recovery / Ron Zemke and Chip R. Bell. BJL  BOOK c2000
HF 5415.5 Z6 : Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod , Jr. and Faye W. Gilbert.; BJL     
      Customer relationship management : integrating marketing strategy and information technology / Willia BJL  BOOK 2003
HF 5415.523 C3 : Customer advisory boards : a strategic tool for customer relationship building.; BJL     
      Customer advisory boards : a strategic tool for customer relationship building. BJL  BOOK c2003
HF 5415.525 C6 : Capturing customers' hearts : leave the competition to chase their pockets.; BJL     
      Capturing customers' hearts : leave the competition to chase their pockets. BJL  BOOK 2000
HF 5415.525 H7 : Commitment-led marketing : the key to brand profits is in the customer's mind / Jan Hofmeyr and Butch Rice.; BJL     
      Commitment-led marketing : the key to brand profits is in the customer's mind / Jan Hofmeyr and Butch BJL  BOOK c2000
HF 5415.525 H9 : Scoring points : how Tesco continues to win customer loyalty / Clive Humby, Terry Hunt and Tim Phillips.; BJL     
      Scoring points : how Tesco continues to win customer loyalty / Clive Humby, Terry Hunt and Tim Philli BJL  BOOK c2007
HF 5415.525 R3 : Loyalty rules! : how today's leaders build lasting relationships.; BJL     
      Loyalty rules! : how today's leaders build lasting relationships. BJL  BOOK c2001
HF 5415.525 T4 : Who stole my customer?? : winning strategies for creating and sustaining customer loyalty.; BJL     
      Who stole my customer?? : winning strategies for creating and sustaining customer loyalty. BJL  BOOK c2004
HF 5415.53 N6 : Service level management : customer focused / Jan Niessen, Paul Oldenburg.; BJL     
      Service level management : customer focused / Jan Niessen, Paul Oldenburg. BJL  BOOK 1997
HF 5415.55 B2 : Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway and Gary C. Warnaby.; BJL     
      Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway and Gary C. Warnab BJL  BOOK 2010
HF 5415.55 B3 : Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance.; BJL     
      Leading through relationship marketing : how winning organisations leverage stakeholder relationships BJL  BOOK 2004
HF 5415.55 B8 : Relationship marketing : management of customer relationships.; BJL     
      Relationship marketing : management of customer relationships. BJL  BOOK 2003
HF 5415.55 C5 : Relationship marketing : creating stakeholder value / Martin Christopher, Adrian Payne, David Ballantyne.; BJL     
      Relationship marketing : creating stakeholder value / Martin Christopher, Adrian Payne, David Ballant BJL  BOOK 2002
HF 5415.55 C8 : Customers that count : how to build living relationships with your most valuable customers / Tony Cram.; BJL     
      Customers that count : how to build living relationships with your most valuable customers / Tony Cra BJL  BOOK 2001
HF 5415.55 D6 : Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole.; BJL     
      Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole. BJL  BOOK 2002
HF 5415.55 E2    
      Relationship marketing : exploring relational strategies in marketing. BJL  BOOK 2001
      Relationship marketing : exploring relational strategies in marketing. BJL  BOOK 2004
      Relationship marketing : exploring relational strategies in marketing / John Egan. BJL  BOOK c2008
      Relationship marketing : exploring relational strategies in marketing / John Egan. BJL  BOOK 2011
HF 5415.55 G5 : Permission marketing : turning strangers into friends, and friends into customers / Seth Godin.; BJL     
      Permission marketing : turning strangers into friends, and friends into customers / Seth Godin. BJL  BOOK 2002
HF 5415.55 G6 : Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever.; BJL     
      Relationship marketing : new strategies, techniques and technologies to win the customers you want an BJL  BOOK 1998
HF 5415.55 G9    
      Total relationship marketing / Evert Gummesson. BJL  BOOK 2008
      Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marke BJL  BOOK 1999
      Total relationship marketing : marketing strategy moving from the 4Ps - product, price, promotion, pl BJL  BOOK 2002
HF 5415.55 H1 : Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector.; BJL     
      Relationship marketing in professional services : a study of agency-client dynamics in the advertisin BJL  BOOK 1997
HF 5415.55 H2 : Handbook of relationship marketing : Jagdish N. Sheth, Atul Parvatiyar, editors.; BJL     
      Handbook of relationship marketing : Jagdish N. Sheth, Atul Parvatiyar, editors. BJL  BOOK c2000
HF 5415.55 H3 : Relationship marketing : perspectives, dimensions and contexts / Tracy Harwood, Tony Garry and Anne Broderick.; BJL     
      Relationship marketing : perspectives, dimensions and contexts / Tracy Harwood, Tony Garry and Anne B BJL  BOOK c2008
HF 5415.55 H7 : Marketing management : a relationship approach.; BJL     
      Marketing management : a relationship approach. BJL  BOOK 2003
HF 5415.55 H8 : Strategic relationship marketing / Søren Hougaard, Mogens Bjerre.; BJL     
      Strategic relationship marketing / Søren Hougaard, Mogens Bjerre. BJL  BOOK c2002
HF 5415.55 L7    
      Managing market relationships : methodological and empirical insights / Adam Lindgreen. BJL  BOOK c2008
      Relationship marketing management / Edward Little and Ebi Marandi. BJL  BOOK 2003
HF 5415.55 M3 : Creating the marketing experience : : new strategies for building relationships with your target market / Joe Marconi.; BJL     
      Creating the marketing experience : : new strategies for building relationships with your target mark BJL  BOOK 2005
HF 5415.55 R3    
      Relationship marketing / edited by John Egan and Michael J. Harker. BJL  BOOK 2005
      Relationship marketing for competitive advantage : winning and keeping customers / Adrian Payne ... [ BJL  BOOK 1998
      Relationship marketing : gaining competitive advantage through customer satisfaction and customer ret BJL  BOOK 2000
      Relationship marketing : strategy and implementation / Helen Peck ... [et al.]. BJL  BOOK 1999
      Relationship marketing : theory and practice / edited by Francis Buttle. BJL  BOOK c1996
HF 5415.55 R6 : Customer relationship management : how to turn a good business into a great one!.; BJL     
      Customer relationship management : how to turn a good business into a great one!. BJL  BOOK 2001
HF 5415.55 S3 : Customer experience management : a revolutionary approach to connecting with your customers.; BJL     
      Customer experience management : a revolutionary approach to connecting with your customers. BJL  BOOK c2003
HF 5415.55 S5 : Relationship marketing : text and cases.; BJL     
      Relationship marketing : text and cases. BJL  BOOK c2004
HF 5415.55 S6 : The new relationship marketing : how to build a large, loyal, profitable network using the social web / Mari Smith.; BJL     
      The new relationship marketing : how to build a large, loyal, profitable network using the social web BJL  BOOK c2011
HF 5415.55 T2 : Romancing the customer : maximizing brand value through powerful relationship marketing / Paul Temporal and Martin Trott.; BJL     
      Romancing the customer : maximizing brand value through powerful relationship marketing / Paul Tempor BJL  BOOK 2001
HF 5415.55 U6 : Up close and personal? : customer relationship marketing @ work / Paul R. Gamble ... [et al.].; BJL     
      Up close and personal? : customer relationship marketing @ work / Paul R. Gamble ... [et al.]. BJL  BOOK c2003
HF 5415.55 V2 : Relationship marketing : dialogue and networks in the e-commerce era.; BJL     
      Relationship marketing : dialogue and networks in the e-commerce era. BJL  BOOK 2002
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