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Author Davis, Joel, 1950-
Title Advertising research : theory and practice / by Joel J. Davis.
Publication Info Upper Saddle River, N.J. : Prentice Hall, 2012.
Edition 2nd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5814 D2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5814 D2  8 WEEK LOAN  AVAILABLE

Descript 675p.
Edition 2nd ed.
ISBN 9780132128322 (hbk.)
0132128322 (hbk.)
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Author Davis, Joel, 1950-
Subject Advertising -- Research -- Methodology.
Descript 675p.
Edition 2nd ed.
ISBN 9780132128322 (hbk.)
0132128322 (hbk.)
Author Davis, Joel, 1950-
Subject Advertising -- Research -- Methodology.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5814 D2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5814 D2  8 WEEK LOAN  AVAILABLE

Subject Advertising -- Research -- Methodology.
Descript 675p.
ISBN 9780132128322 (hbk.)
0132128322 (hbk.)

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