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Author Einstein, Mara, author.
Title Advertising : what everyone needs to know / Mara Einstein.
Publisher New York, NY : Oxford University Press, [2017]


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF5821 .E395 2017  4 WEEK LOAN  AVAILABLE
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Descript xiii, 229 pages ; 21 cm.
Content text txt
Media unmediated n
Carrier volume nc
Contents From advertising to marketing -- The business of advertising -- Consumer behavior -- Creative -- Advertising and society -- Media: advertising's everywhere -- Advertising in the digital age.
ISBN 9780190625894
0190625899
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Author Einstein, Mara, author.
Series What everyone needs to know
What everyone needs to know.
Subject Advertising -- Social aspects.
Advertising.
Descript xiii, 229 pages ; 21 cm.
Content text txt
Media unmediated n
Carrier volume nc
Contents From advertising to marketing -- The business of advertising -- Consumer behavior -- Creative -- Advertising and society -- Media: advertising's everywhere -- Advertising in the digital age.
ISBN 9780190625894
0190625899
Author Einstein, Mara, author.
Series What everyone needs to know
What everyone needs to know.
Subject Advertising -- Social aspects.
Advertising.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF5821 .E395 2017  4 WEEK LOAN  AVAILABLE

Subject Advertising -- Social aspects.
Advertising.
Descript xiii, 229 pages ; 21 cm.
Content text txt
Media unmediated n
Carrier volume nc
Contents From advertising to marketing -- The business of advertising -- Consumer behavior -- Creative -- Advertising and society -- Media: advertising's everywhere -- Advertising in the digital age.
ISBN 9780190625894
0190625899
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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