|
|
|
|
HF 5813 U5 W3 / q : The 100 greatest advertisements : who wrote them and what they did.; BJL
|
|
|
|
The 100 greatest advertisements : who wrote them and what they did.
BJL
|
BOOK
|
1959
|
|
|
HF 5814 D2 : Advertising research : theory and practice / by Joel J. Davis.; BJL
|
|
|
|
Advertising research : theory and practice / by Joel J. Davis.
BJL
|
BOOK
|
2012
|
|
|
HF 5814 S6 : Take note in principles of advertising.; BJL
|
|
|
|
Take note in principles of advertising.
BJL
|
BOOK
|
2004
|
|
|
HF 5814 U8 : Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].; BJL
|
|
|
|
Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Mo
BJL
|
BOOK
|
c2002
|
|
|
HF 5815 U5 M4 : Measuring advertising effectiveness / edited by William D. Wells.; BJL
|
|
|
|
Measuring advertising effectiveness / edited by William D. Wells.
BJL
|
BOOK
|
1997
|
|
|
HF 5816 A2
|
|
|
|
Advertising works [1] : papers from the IPA Advertising Effectiveness Awards, Institute of Practition
BJL
|
BOOK
|
1981
|
|
Advertising works 2 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioner
BJL
|
BOOK
|
1983
|
|
Advertising works 3 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioner
BJL
|
BOOK
|
1985
|
|
Advertising works 4 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioner
BJL
|
BOOK
|
1987
|
|
17 additional entries
|
|
|
|
|
HF 5816 S4
|
|
|
|
Scottish advertising works / edited by Diane Lurie.
BJL
|
BOOK
|
1999
|
|
Scottish advertising works : proving the effectiveness of marketing communications : cases from the S
BJL
|
BOOK
|
2005
|
|
|
HF 5819 G7 A2
|
|
|
|
The British code of advertising practice.
BJL
|
BOOK
|
1970
|
|
The British code of advertising practice.
BJL
|
BOOK
|
1988
|
|
The British code of advertising practice.
BJL
|
BOOK
|
1974
|
|
|
HF 5821
|
|
|
|
Careers for women in advertising.
BJL
|
BOOK
|
|
|
Principles of advertising : a global perspective / Monle Lee, Carla Johnson.
BJL
|
BOOK
|
c2005
|
|
|
HF 5821 A2
|
|
|
|
The advertising and consumer culture reader / edited by Joseph Turow and Matthew P. McAllister.
BJL
|
BOOK
|
2009
|
|
Advertising and economic behaviour.
BJL
|
BOOK
|
1975
|
|
Advertising and promotions : an integrated brand approach / Richard Semenik ... [et al.].
BJL
|
BOOK
|
c2012
|
|
|
HF 5821 A3
|
|
|
|
Advertising & markets : a collection of seminal papers / edited by J.C. Luik and M.J. Waterson.
BJL
|
BOOK
|
1997
|
|
Advertising's hidden effects : manufacturers' advertising and retail pricing.
BJL
|
BOOK
|
1983
|
|
|
HF 5821 A6
|
|
|
|
Contemporary advertising.
BJL
|
BOOK
|
c2004
|
|
Contemporary advertising.
BJL
|
BOOK
|
2005
|
|
Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens.
BJL
|
BOOK
|
c2008
|
|
Contemporary advertising and integrated marketing communications.
BJL
|
BOOK
|
2013
|
|
|
HF 5821 B6 : The economics of Advertising.; BJL
|
|
|
|
The economics of Advertising.
BJL
|
BOOK
|
1944
|
|
|
HF 5821 B7
|
|
|
|
The economic effects of advertising.
BJL
|
BOOK
|
1944
|
|
Problems in advertising.
BJL
|
BOOK
|
1927
|
|
Psychology and advertising.
BJL
|
BOOK
|
1932
|
|
|
HF 5821 B9 : Buy this book : studies in advertising and consumption / edited by Mica Nava ... [et al.].; BJL
|
|
|
|
Buy this book : studies in advertising and consumption / edited by Mica Nava ... [et al.].
BJL
|
BOOK
|
1997
|
|
|
HF 5821 C3 : Ads and sales : a study of advertising and selling from the standpoint of the new principles of scientific management.; BJL
|
|
|
|
Ads and sales : a study of advertising and selling from the standpoint of the new principles of scien
BJL
|
BOOK
|
1911
|
|
|
HF 5821 C7 : Advertising and market power / by William S. Comanor and Thomas A.Wilson.; BJL
|
|
|
|
Advertising and market power / by William S. Comanor and Thomas A.Wilson.
BJL
|
BOOK
|
1974
|
|
|
HF 5821 C9 : Advertising fluctuations, seasonal and cyclical.; BJL
|
|
|
|
Advertising fluctuations, seasonal and cyclical.
BJL
|
BOOK
|
1927
|
|
|
HF 5821 D6 : Madison & Vine : why the entertainment and advertising industries must converge to survive / Scott Donaton.; BJL
|
|
|
|
Madison & Vine : why the entertainment and advertising industries must converge to survive / Scott Do
BJL
|
BOOK
|
c2004
|
|
|
HF 5821 D9
|
|
|
|
Advertising as communication.
BJL
|
BOOK
|
c1982
|
|
Advertising : its role in modern marketing. / By S.W.Dunn and A.M.Barban.
BJL
|
BOOK
|
1974
|
|
Principles of advertising and IMC / Tom Duncan.
BJL
|
BOOK
|
2005
|
|
|
HF 5821 E1 : The economics of advertising : a study prepared by the Economists Advisory Group. / Directed by D.S.Lees.; BJL
|
|
|
|
The economics of advertising : a study prepared by the Economists Advisory Group. / Directed by D.S.L
BJL
|
BOOK
|
1967
|
|
|
HF5821 .E395 2017 : Advertising : what everyone needs to know / Mara Einstein.; BJL
|
|
|
|
Advertising : what everyone needs to know / Mara Einstein.
BJL
|
BOOK
|
2017
|
|
|
HF 5821 F5 : The economic implications of advertising.; BJL
|
|
|
|
The economic implications of advertising.
BJL
|
BOOK
|
1967
|
|
|
HF 5821 G5
|
|
|
|
Advertising in modern life.
BJL
|
BOOK
|
1959
|
|
Global and multi-national advertising / edited by Basil G. Englis.
BJL
|
BOOK
|
1994
|
|
|
HF 5821 G6 : Reading ads socially.; BJL
|
|
|
|
Reading ads socially.
BJL
|
BOOK
|
1992
|
|
|
HF 5821 G8 : Psychology as a sales factor.; BJL
|
|
|
|
Psychology as a sales factor.
BJL
|
BOOK
|
1929
|
|
|
HF 5821 H1 : Adam in ads : a thirty-year look at mediated masculinities in advertising in Finland and the US.; BJL
|
|
|
|
Adam in ads : a thirty-year look at mediated masculinities in advertising in Finland and the US.
BJL
|
BOOK
|
2006
|
|
|
HF 5821 H6
|
|
|
|
Advertising : its use and abuse.
BJL
|
BOOK
|
1925
|
|
Looking forward : mass education through publicity.
BJL
|
BOOK
|
1920
|
|
Scientific distribution.
BJL
|
BOOK
|
1916
|
|
|
HF 5821 H7 : Selling the dream : why advertising is good business / John Hood.; BJL
|
|
|
|
Selling the dream : why advertising is good business / John Hood.
BJL
|
BOOK
|
c2005
|
|
|
HF 5821 I5
|
|
|
|
The imagery of power : a critique of advertising.
BJL
|
BOOK
|
1972
|
|
What advertising does.
BJL
|
BOOK
|
1966
|
|
|
HF 5821 L2 : Advertising : a framework / W. Ronald Lane, J. Thomas Russell.; BJL
|
|
|
|
Advertising : a framework / W. Ronald Lane, J. Thomas Russell.
BJL
|
BOOK
|
c2001
|
|
|
HF 5821 L6
|
|
|
|
Advertising and economic theory.
BJL
|
BOOK
|
1947
|
|
Hidden myth : structure and symbolism in advertising.
BJL
|
BOOK
|
1975
|
|
|
HF 5821 M1 : How advertising works : a review of current thinking.; BJL
|
|
|
|
How advertising works : a review of current thinking.
BJL
|
BOOK
|
1993
|
|
|
HF 5821 M9 / q : Advertising in India.; BJL
|
|
|
|
Advertising in India.
BJL
|
BOOK
|
1954
|
|
|
HF 5821 O3
|
|
|
|
Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
BJL
|
BOOK
|
c2003
|
|
Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research
BJL
|
BOOK
|
2015
|
|
Advertising and integrated brand promotion.
BJL
|
BOOK
|
2019
|
|
|
HF 5821 P8 : The practice of advertising / edited by Adrian R. Mackay.; BJL
|
|
|
|
The practice of advertising / edited by Adrian R. Mackay.
BJL
|
BOOK
|
2005
|
|
|
HF 5821 R3
|
|
|
|
Advertising : its place in political and managerial economics.
BJL
|
BOOK
|
1974
|
|
The economics of advertising.
BJL
|
BOOK
|
1981
|
|
|
HF 5821 R5 : The dynamics of advertising / Barry Richards, Iain MacRury and Jackie Botterill.; BJL
|
|
|
|
The dynamics of advertising / Barry Richards, Iain MacRury and Jackie Botterill.
BJL
|
BOOK
|
2000
|
|
|
HF 5821 R8 : Advertising communications & promotion management / John R. Rossiter, Larry Percy.; BJL
|
|
|
|
Advertising communications & promotion management / John R. Rossiter, Larry Percy.
BJL
|
BOOK
|
c1997
|
|
|
HF 5821 R9 : Break for commercials : an examination of advertising techniques.; BJL
|
|
|
|
Break for commercials : an examination of advertising techniques.
BJL
|
BOOK
|
1970
|
|
|
HF 5821 S1 : The effect of advertising on sales and brand shares.; BJL
|
|
|
|
The effect of advertising on sales and brand shares.
BJL
|
BOOK
|
1971
|
|
|
HF 5821 S3 : The economics of advertising.; BJL
|
|
|
|
The economics of advertising.
BJL
|
BOOK
|
1972
|
|
|
HF 5821 S5 : Issues in the economics of advertising.; BJL
|
|
|
|
Issues in the economics of advertising.
BJL
|
BOOK
|
1970
|
|
|
HF 5821 S7 : Advertising principles.; BJL
|
|
|
|
Advertising principles.
BJL
|
BOOK
|
1927
|
|
|
HF 5821 T1 : Advertising : a new approach.; BJL
|
|
|
|
Advertising : a new approach.
BJL
|
BOOK
|
1960
|
|
|
HF 5821 T2 : Advertising and competition.; BJL
|
|
|
|
Advertising and competition.
BJL
|
BOOK
|
1965
|
|
|
HF 5821 T4
|
|
|
|
Advertising.
BJL
|
BOOK
|
1965
|
|
Voice of civilisation : an enquiry into advertising.
BJL
|
BOOK
|
1947
|
|
|
HF 5821 T5 : Three faces of advertising / edited by M. Barnes.; BJL
|
|
|
|
Three faces of advertising / edited by M. Barnes.
BJL
|
BOOK
|
1975
|
|
|
HF 5821 T7 : Advertising and the public.; BJL
|
|
|
|
Advertising and the public.
BJL
|
BOOK
|
1970
|
|
|
HF 5821 U5 / p : Advertising.; BJL
|
|
|
|
Advertising.
BJL
|
BOOK
|
|
|
