HF 5821 L2 : Advertising : a framework / W. Ronald Lane, J. Thomas Russell.; BJL
Advertising : a framework / W. Ronald Lane, J. Thomas Russell.
BJL
BOOK
c2001
HF 5821 L6
Advertising and economic theory.
BJL
BOOK
1947
Hidden myth : structure and symbolism in advertising.
BJL
BOOK
1975
HF 5821 M1 : How advertising works : a review of current thinking.; BJL
How advertising works : a review of current thinking.
BJL
BOOK
1993
HF 5821 M9 / q : Advertising in India.; BJL
Advertising in India.
BJL
BOOK
1954
HF 5821 O3
Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
BJL
BOOK
c2003
Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research
BJL
BOOK
2015
Advertising and integrated brand promotion.
BJL
BOOK
2019
HF 5821 P8 : The practice of advertising / edited by Adrian R. Mackay.; BJL
The practice of advertising / edited by Adrian R. Mackay.
BJL
BOOK
2005
HF 5821 R3
Advertising : its place in political and managerial economics.
BJL
BOOK
1974
The economics of advertising.
BJL
BOOK
1981
HF 5821 R5 : The dynamics of advertising / Barry Richards, Iain MacRury and Jackie Botterill.; BJL
The dynamics of advertising / Barry Richards, Iain MacRury and Jackie Botterill.
BJL
BOOK
2000
HF 5821 R8 : Advertising communications & promotion management / John R. Rossiter, Larry Percy.; BJL
Advertising communications & promotion management / John R. Rossiter, Larry Percy.
BJL
BOOK
c1997
HF 5821 R9 : Break for commercials : an examination of advertising techniques.; BJL
Break for commercials : an examination of advertising techniques.
BJL
BOOK
1970
HF 5821 S1 : The effect of advertising on sales and brand shares.; BJL
The effect of advertising on sales and brand shares.
BJL
BOOK
1971
HF 5821 S3 : The economics of advertising.; BJL
The economics of advertising.
BJL
BOOK
1972
HF 5821 S5 : Issues in the economics of advertising.; BJL
Issues in the economics of advertising.
BJL
BOOK
1970
HF 5821 S7 : Advertising principles.; BJL
Advertising principles.
BJL
BOOK
1927
HF 5821 T1 : Advertising : a new approach.; BJL
Advertising : a new approach.
BJL
BOOK
1960
HF 5821 T2 : Advertising and competition.; BJL
Advertising and competition.
BJL
BOOK
1965
HF 5821 T4
Advertising.
BJL
BOOK
1965
Voice of civilisation : an enquiry into advertising.
BJL
BOOK
1947
HF 5821 T5 : Three faces of advertising / edited by M. Barnes.; BJL
Three faces of advertising / edited by M. Barnes.
BJL
BOOK
1975
HF 5821 T7 : Advertising and the public.; BJL
Advertising and the public.
BJL
BOOK
1970
HF 5821 U5 / p : Advertising.; BJL
Advertising.
BJL
BOOK
HF 5821 W4 : Promotional culture : advertising, ideology and symbolic expression.; BJL
Promotional culture : advertising, ideology and symbolic expression.
BJL
BOOK
1991
HF 5821 W7
Decoding advertisements : ideology and meaning in advertising / Judith Williamson.
BJL
BOOK
1978
The fundamentals of advertising / John Wilmshurst and Adrian Mackay.
BJL
BOOK
1999
HF 5821 Y4 : Advertising / Tony Yeshin.; BJL
Advertising / Tony Yeshin.
BJL
BOOK
2006
HF 5822 A3 : Psychologie de la vente et de la publicite.; BJL
Psychologie de la vente et de la publicite.
BJL
BOOK
1977
HF 5822 B7 : Shopping with Freud.; BJL
Shopping with Freud.
BJL
BOOK
1993
HF 5822 D6 : Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.; BJL
Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams
BJL
BOOK
2004
HF 5822 F3 : The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe.; BJL
The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe.
BJL
BOOK
2010
HF5822 .F47 2014 : The advertising effect : how to change behaviour / Adam Ferrier with Jennifer Fleming.; BJL
The advertising effect : how to change behaviour / Adam Ferrier with Jennifer Fleming.
BJL
BOOK
2014
HF 5822 G6 : Nike culture : the sign of the swoosh / Robert Goldman and Stephen Papson.; BJL
Nike culture : the sign of the swoosh / Robert Goldman and Stephen Papson.
BJL
BOOK
1998
HF 5822 H4
The hidden power of advertising : how low involvement processing influences the way we choose brands.
BJL
BOOK
2001
Seducing the subconscious : the psychology of emotional influence in advertising / Robert Heath.
BJL
BOOK
2012
HF 5822 J5 : The codes of advertising : fetishism and the political economy of meaning in the consumer society.; BJL
The codes of advertising : fetishism and the political economy of meaning in the consumer society.
BJL
BOOK
1990
HF 5822 L9 : Measuring advertising effectiveness.; BJL
Measuring advertising effectiveness.
BJL
BOOK
1963
HF 5822 M3 : Motivation in advertising : motives that make people buy.; BJL
Motivation in advertising : motives that make people buy.
BJL
BOOK
1957
HF 5822 M4 : The mechanical bride : folklore of industrial man.; BJL
The mechanical bride : folklore of industrial man.
BJL
BOOK
1967
HF 5822 M5 : Visual persuasion : the role of images in advertising.; BJL
Visual persuasion : the role of images in advertising.
BJL
BOOK
1997
HF 5822 O8 : Persuasion in advertising / by John O'Shaughnessy & Nicholas Jackson O'Shaughnessy.; BJL
Persuasion in advertising / by John O'Shaughnessy & Nicholas Jackson O'Shaughnessy.
BJL
BOOK
2004
HF 5822 S6 : Motivation research in advertising and marketing.; BJL
Motivation research in advertising and marketing.
BJL
BOOK
1954
HF 5822 T4 : The visible persuaders.; BJL
The visible persuaders.
BJL
BOOK
1967
HF5823 : The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot.; BJL
The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot.
BJL
BOOK
c2006
HF 5823 A1 : Advertising management / D.A. Aaker, J.G. Myers.; BJL
Advertising management / D.A. Aaker, J.G. Myers.
BJL
BOOK
1987
HF 5823 A2
Advertising cultures / edited by Timothy deWaal Malefyt and Brian Moeran.
BJL
BOOK
2003
Advertising worldwide : advertising conditions in selected countries / Ingomar Kloss (editor) ; with
BJL
BOOK
c2001
HF 5823 A4
Advertising creative : strategy, copy + design / Tom Altstiel, Jean Grow.
BJL
BOOK
c2010
Advertising creative : strategy, copy, design / Tom Altstiel, Jean Grow.
BJL
BOOK
2017
HF5823 .A76 2010 : Persuasive advertising : evidence-based principles / J. Scott Armstrong ; with collaborations from Gerry Lukeman and Sandeep Patnaik.; BJL
Persuasive advertising : evidence-based principles / J. Scott Armstrong ; with collaborations from Ge
BJL
BOOK
2010
HF 5823 B2 : Readings in advertising and promotion strategy.; BJL
Readings in advertising and promotion strategy.
BJL
BOOK
1968
HF 5823 B4
Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa
BJL
BOOK
2000
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Mi
BJL
BOOK
2004
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Mi
BJL
BOOK
2018
HF 5823 B8 : The advertising handbook.; BJL
The advertising handbook.
BJL
BOOK
2002
HF 5823 D2 : Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi.; BJL
Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi.
BJL
BOOK
2002
HF 5823 E1 : The effect of advertising and display : assessing the evidence / Robert East.; BJL
The effect of advertising and display : assessing the evidence / Robert East.
BJL
BOOK
c2003
HF 5823 E9 : Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield.; BJL
Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield.
BJL
BOOK
1999
HF 5823 H1
Advertising & promotion.
BJL
BOOK
2015
Advertising and promotion : an integrated marketing communications approach / Chris Hackley.
BJL
BOOK
2010
Advertising and promotion : communicating brands.
BJL
BOOK
2005
