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HF 5821 S1 : The effect of advertising on sales and brand shares.; BJL

1971

1

HF 5821 S3 : The economics of advertising.; BJL

1972

1

HF 5821 S5 : Issues in the economics of advertising.; BJL

1970

1

HF 5821 S7 : Advertising principles.; BJL

1927

1

HF 5821 T2 : Advertising and competition.; BJL

1965

1

HF 5821 T4

2

HF 5821 T5 : Three faces of advertising / edited by M. Barnes.; BJL

1975

1

HF 5821 T7 : Advertising and the public.; BJL

1970

1

HF 5821 U5 / p : Advertising.; BJL

1

HF 5821 W4 : Promotional culture : advertising, ideology and symbolic expression.; BJL

1991

1

HF 5821 W7

2

HF 5821 Y4 : Advertising / Tony Yeshin.; BJL

2006

1

HF 5822 A3 : Psychologie de la vente et de la publicite.; BJL

1977

1

HF 5822 B7 : Shopping with Freud.; BJL

1993

1

HF 5822 D6 : Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.; BJL

2004

1

HF 5822 F3 : The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe.; BJL

2010

1

HF5822 .F47 2014 : The advertising effect : how to change behaviour / Adam Ferrier with Jennifer Fleming.; BJL

2014

1

HF 5822 G6 : Nike culture : the sign of the swoosh / Robert Goldman and Stephen Papson.; BJL

1998

1

HF 5822 H4

2

HF 5822 J5 : The codes of advertising : fetishism and the political economy of meaning in the consumer society.; BJL

1990

1

HF 5822 L9 : Measuring advertising effectiveness.; BJL

1963

1

HF 5822 M3 : Motivation in advertising : motives that make people buy.; BJL

1957

1

HF 5822 M4 : The mechanical bride : folklore of industrial man.; BJL

1967

1

HF 5822 M5 : Visual persuasion : the role of images in advertising.; BJL

1997

1

HF 5822 O8 : Persuasion in advertising / by John O'Shaughnessy & Nicholas Jackson O'Shaughnessy.; BJL

2004

1

HF 5822 S6 : Motivation research in advertising and marketing.; BJL

1954

1

HF 5822 T4 : The visible persuaders.; BJL

1967

1

HF5823 : The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot.; BJL

c2006

1

HF 5823 A1 : Advertising management / D.A. Aaker, J.G. Myers.; BJL

1987

1

HF 5823 A2

2

HF 5823 A4

2

HF5823 .A76 2010 : Persuasive advertising : evidence-based principles / J. Scott Armstrong ; with collaborations from Gerry Lukeman and Sandeep Patnaik.; BJL

2010

1

HF 5823 B2 : Readings in advertising and promotion strategy.; BJL

1968

1

HF 5823 B4

3

HF 5823 B8 : The advertising handbook.; BJL

2002

1

HF 5823 D2 : Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi.; BJL

2002

1

HF 5823 E1 : The effect of advertising and display : assessing the evidence / Robert East.; BJL

c2003

1

HF 5823 E9 : Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield.; BJL

1999

1

HF 5823 H1

3

HF 5823 H3 : A handbook of advertising techniques.; BJL

1987

1

HF 5823 H8

2

HF 5823 I6 : International advertising : realities and myths / edited by John Philip Jones.; BJL

2000

1

HF 5823 J4 : Advertising.; BJL

2000

1

HF 5823 J7 : Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones.; BJL

c2004

1

HF 5823 K6

2

HF 5823 L2

2

HF 5823 M7 : Advertising worldwide : concepts, theories and practice of international, multinational and global advertising.; BJL

1994

1

HF 5823 M9 : Ad worlds : brands, media, audiences.; BJL

1999

1

HF 5823 O3

2