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BJL CLASSMARKS (1-2 of 2)
HF 5822 H4
1
Mark
  The hidden power of advertising : how low involvement processing influences the way we choose brands
Heath, Robert, 1947-
Henley-on-Thames : Admap publications, 2001.   		2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5822 H4  8 WEEK LOAN  AVAILABLE
2
Mark
  Seducing the subconscious : the psychology of emotional influence in advertising
Heath, Robert, 1947-
Oxford : Wiley-Blackwell, 2012.   		2012
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5822 H4  8 WEEK LOAN  AVAILABLE
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