LEADER 00000nam 2200205 a 4500
001 0071308
003 UkHlHU
007 t
008 000108 0 1963 000 eng
040 UkHlHU
050 4 HF 5822 L9
100 1 Lucas, Darrell Blaine,|d1902-
245 00 Measuring advertising effectiveness.
260 New York :|bMcGraw-Hill.,|c1963.
300 399p.
650 0 Advertising.
700 0 Britt, Steuart Henderson.
946 650 |a Subfields only, containing single words only. No
600s present -- Check for possible Geac subject headings
|