LEADER 00000nam 2200229 a 4500 001 0750644796 007 t 008 020610s1999 xxua rb 001 eng 020 0750644796 040 CURLLC 050 4 HF 5823 E9 245 00 Excellence in advertising :|bthe IPA guide to best practice /|cedited by Leslie Butterfield. 250 2nd ed. 260 Oxford :|bButterworth-Heinemann,|c1999. 300 304p. 650 0 Advertising. 700 1 Butterfield, Leslie,|d1952- 710 2 Institute of Practitioners in Advertising. 710 2 Chartered Institute of Marketing.
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