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Author Fennis, Bob Michael, 1968-
Title The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe.
Publication Info Hove : Psychology, 2010.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5822 F3  4 WEEK LOAN  AVAILABLE

Descript xi, 331 p. : ill. ; 26 cm.
ISBN 9780415442732 (hbk.)
0415442737 (hbk.)
Click on the terms below to find similar items in the catalogue
Author Fennis, Bob Michael, 1968-
Subject Advertising -- Psychological aspects.
Consumer behavior -- Psychological aspects.
Consumers -- Attitudes.
Alt author Stroebe, Wolfgang.
Descript xi, 331 p. : ill. ; 26 cm.
ISBN 9780415442732 (hbk.)
0415442737 (hbk.)
Author Fennis, Bob Michael, 1968-
Subject Advertising -- Psychological aspects.
Consumer behavior -- Psychological aspects.
Consumers -- Attitudes.
Alt author Stroebe, Wolfgang.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5822 F3  4 WEEK LOAN  AVAILABLE

Subject Advertising -- Psychological aspects.
Consumer behavior -- Psychological aspects.
Consumers -- Attitudes.
Descript xi, 331 p. : ill. ; 26 cm.
Alt author Stroebe, Wolfgang.
ISBN 9780415442732 (hbk.)
0415442737 (hbk.)

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