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Record:
Author
Smith, Allen E.
Title
Advertising campaign: the fundamentals of planning, designing, implementing and evaluating advertising campaigns.
Publication Info
Dubuque, Iowa : Kendall Hunt, c2004.
Edition
2nd ed.
Location/Availability
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LOCATION
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STATUS
BJL 5th Floor
HF 5823 S6
8 WEEK LOAN
AVAILABLE
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Descript
529 p.
Edition
2nd ed.
ISBN
0757528708
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Author
Smith, Allen E.
Subject
Advertising campaigns.
Communication in marketing.
Descript
529 p.
Edition
2nd ed.
ISBN
0757528708
Author
Smith, Allen E.
Subject
Advertising campaigns.
Communication in marketing.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5823 S6
8 WEEK LOAN
AVAILABLE
Subject
Advertising campaigns.
Communication in marketing.
Descript
529 p.
ISBN
0757528708
Persistent link to this item
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