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Mark   Media Year
HF 5822 J5 : The codes of advertising : fetishism and the political economy of meaning in the consumer society.; BJL     
      The codes of advertising : fetishism and the political economy of meaning in the consumer society. BJL  BOOK 1990
HF 5822 L9 : Measuring advertising effectiveness.; BJL     
      Measuring advertising effectiveness. BJL  BOOK 1963
HF 5822 M3 : Motivation in advertising : motives that make people buy.; BJL     
      Motivation in advertising : motives that make people buy. BJL  BOOK 1957
HF 5822 M4 : The mechanical bride : folklore of industrial man.; BJL     
      The mechanical bride : folklore of industrial man. BJL  BOOK 1967
HF 5822 M5 : Visual persuasion : the role of images in advertising.; BJL     
      Visual persuasion : the role of images in advertising. BJL  BOOK 1997
HF 5822 O8 : Persuasion in advertising / by John O'Shaughnessy & Nicholas Jackson O'Shaughnessy.; BJL     
      Persuasion in advertising / by John O'Shaughnessy & Nicholas Jackson O'Shaughnessy. BJL  BOOK 2004
HF 5822 S6 : Motivation research in advertising and marketing.; BJL     
      Motivation research in advertising and marketing. BJL  BOOK 1954
HF 5822 T4 : The visible persuaders.; BJL     
      The visible persuaders. BJL  BOOK 1967
HF5823 : The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot.; BJL     
      The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot. BJL  BOOK c2006
HF 5823 A1 : Advertising management / D.A. Aaker, J.G. Myers.; BJL     
      Advertising management / D.A. Aaker, J.G. Myers. BJL  BOOK 1987
HF 5823 A2    
      Advertising cultures / edited by Timothy deWaal Malefyt and Brian Moeran. BJL  BOOK 2003
      Advertising worldwide : advertising conditions in selected countries / Ingomar Kloss (editor) ; with BJL  BOOK c2001
HF 5823 A4    
      Advertising creative : strategy, copy + design / Tom Altstiel, Jean Grow. BJL  BOOK c2010
      Advertising creative : strategy, copy, design / Tom Altstiel, Jean Grow. BJL  BOOK 2017
HF5823 .A76 2010 : Persuasive advertising : evidence-based principles / J. Scott Armstrong ; with collaborations from Gerry Lukeman and Sandeep Patnaik.; BJL     
      Persuasive advertising : evidence-based principles / J. Scott Armstrong ; with collaborations from Ge BJL  BOOK 2010
HF 5823 B2 : Readings in advertising and promotion strategy.; BJL     
      Readings in advertising and promotion strategy. BJL  BOOK 1968
HF 5823 B4    
      Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa BJL  BOOK 2000
      Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Mi BJL  BOOK 2004
      Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Mi BJL  BOOK 2018
HF 5823 B8 : The advertising handbook.; BJL     
      The advertising handbook. BJL  BOOK 2002
HF 5823 D2 : Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi.; BJL     
      Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi. BJL  BOOK 2002
HF 5823 E1 : The effect of advertising and display : assessing the evidence / Robert East.; BJL     
      The effect of advertising and display : assessing the evidence / Robert East. BJL  BOOK c2003
HF 5823 E9 : Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield.; BJL     
      Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield. BJL  BOOK 1999
HF 5823 H1    
      Advertising & promotion. BJL  BOOK 2015
      Advertising and promotion : an integrated marketing communications approach / Chris Hackley. BJL  BOOK 2010
      Advertising and promotion : communicating brands. BJL  BOOK 2005
HF 5823 H3 : A handbook of advertising techniques.; BJL     
      A handbook of advertising techniques. BJL  BOOK 1987
HF 5823 H8    
      How advertising works : the role of research / edited by John Philip Jones. BJL  BOOK 1998
      How to plan advertising / edited by Alan Cooper. BJL  BOOK 1997
HF 5823 I6 : International advertising : realities and myths / edited by John Philip Jones.; BJL     
      International advertising : realities and myths / edited by John Philip Jones. BJL  BOOK 2000
HF 5823 J4 : Advertising.; BJL     
      Advertising. BJL  BOOK 2000
HF 5823 J7 : Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones.; BJL     
      Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones. BJL  BOOK c2004
HF 5823 K6    
      Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. BJL  BOOK 2002
      Kleppner's advertising procedure. BJL  BOOK 2010
HF 5823 L2    
      Advertising administration : principles and practice. BJL  BOOK 1931
      Advertising by design : generating and designing creative ideas across media / Robin Landa. BJL  BOOK 2010
HF 5823 M7 : Advertising worldwide : concepts, theories and practice of international, multinational and global advertising.; BJL     
      Advertising worldwide : concepts, theories and practice of international, multinational and global ad BJL  BOOK 1994
HF 5823 M9 : Ad worlds : brands, media, audiences.; BJL     
      Ad worlds : brands, media, audiences. BJL  BOOK 1999
HF 5823 O3    
      Ogilvy on advertising / David Ogilvy. BJL  BOOK 1995
      Ogilvy on advertising / David Ogilvy. BJL  BOOK 2007
HF 5823 P8 : The Practice of advertising / edited by Norman Hart.; BJL     
      The Practice of advertising / edited by Norman Hart. BJL  BOOK 1995
HF 5823 P9 / q : Kribbeln im Kopf. English; BJL     
      Creative advertising : ideas and techniques from the world's best campaigns / Mario Pricken. BJL  BOOK 2008
HF 5823 R5 : The fall of advertising and the rise of PR / Al Ries and Laura Ries.; BJL     
      The fall of advertising and the rise of PR / Al Ries and Laura Ries. BJL  BOOK 2002
HF 5823 R7 : How to advertise : what works, what doesn't - and why / Kenneth Roman & Jane Maas.; BJL     
      How to advertise : what works, what doesn't - and why / Kenneth Roman & Jane Maas. BJL  BOOK 2003
HF 5823 S1 : The Sage handbook of advertising / edited by Gerald J. Tellis, Tim Ambler.; BJL     
      The Sage handbook of advertising / edited by Gerald J. Tellis, Tim Ambler. BJL  BOOK 2007
HF 5823 S3    
      Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes. BJL  BOOK c1995
      Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes. BJL  BOOK c1999
HF 5823 S6 : Advertising campaign: the fundamentals of planning, designing, implementing and evaluating advertising campaigns.; BJL     
      Advertising campaign: the fundamentals of planning, designing, implementing and evaluating advertisin BJL  BOOK c2004
HF 5823 S7 : Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.; BJL     
      Ads to icons : how advertising succeeds in a multimedia age / Paul Springer. BJL  BOOK 2009
HF 5823 T2 : Effective advertising : understanding when, how, and why advertising works.; BJL     
      Effective advertising : understanding when, how, and why advertising works. BJL  BOOK c2004
HF 5823 V6 : Advertising basics! : a resource guide for beginners / J.V. Vilanilam, A.K. Varghese.; BJL     
      Advertising basics! : a resource guide for beginners / J.V. Vilanilam, A.K. Varghese. BJL  BOOK 2004
HF 5823 W4    
      Advertising & IMC : principles & practice. BJL  BOOK 2012
      Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. BJL  BOOK c2003
      Advertising : principles & practice. BJL  BOOK 2008
HF 5823 W5    
      Advertising / Roderick White. BJL  BOOK c2000
      Which ad pulled best? : 40 case histories on how to write and design ads that work / [edited by] Scot BJL  BOOK c2003
HF5825 : The copywriting sourcebook : how to write better copy, faster - for everything from ads to websites / Andy Maslen.; BJL     
      The copywriting sourcebook : how to write better copy, faster - for everything from ads to websites / BJL  BOOK 2010
HF 5825 D7 : Creative strategy in advertising; BJL     
      Creative strategy in advertising BJL  BOOK c2011
HF 5825 J5 : Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.; BJL     
      Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany. BJL  BOOK c2001
HF 5825 M9 : Words in ads.; BJL     
      Words in ads. BJL  BOOK 1994
HF 5825 R2 : Recruitment advertising : a handbook of methods and procedures.; BJL     
      Recruitment advertising : a handbook of methods and procedures. BJL  BOOK 1971
HF 5826.5 A2 : Media planning.; BJL     
      Media planning. BJL  BOOK 1977
HF 5826.5 C7 : The communications challenge : a practical guide to media neutral planning / edited by Julian Saunders.; BJL     
      The communications challenge : a practical guide to media neutral planning / edited by Julian Saunder BJL  BOOK 2004
HF5826.5 .M366 2016 : Digital advertising / Andrew McStay.; BJL     
      Digital advertising / Andrew McStay. BJL  BOOK 2016
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