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Mark   Year Entries
HF 5823 J4 : Advertising.; BJL  2000 1
HF 5823 J7 : Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones.; BJL  c2004 1
HF 5823 K6   2
HF 5823 L2   2
HF 5823 M7 : Advertising worldwide : concepts, theories and practice of international, multinational and global advertising.; BJL  1994 1
HF 5823 M9 : Ad worlds : brands, media, audiences.; BJL  1999 1
HF 5823 O3   2
HF 5823 P8 : The Practice of advertising / edited by Norman Hart.; BJL  1995 1
HF 5823 P9 / q : Kribbeln im Kopf. English; BJL  2008 1
HF 5823 R5 : The fall of advertising and the rise of PR / Al Ries and Laura Ries.; BJL  2002 1
HF 5823 R7 : How to advertise : what works, what doesn't - and why / Kenneth Roman & Jane Maas.; BJL  2003 1
HF 5823 S1 : The Sage handbook of advertising / edited by Gerald J. Tellis, Tim Ambler.; BJL  2007 1
HF 5823 S3   2
HF 5823 S6 : Advertising campaign: the fundamentals of planning, designing, implementing and evaluating advertising campaigns.; BJL  c2004 1
HF 5823 S7 : Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.; BJL  2009 1
HF 5823 T2 : Effective advertising : understanding when, how, and why advertising works.; BJL  c2004 1
HF 5823 V6 : Advertising basics! : a resource guide for beginners / J.V. Vilanilam, A.K. Varghese.; BJL  2004 1
HF 5823 W4   3
HF 5823 W5   2
HF5825 : The copywriting sourcebook : how to write better copy, faster - for everything from ads to websites / Andy Maslen.; BJL  2010 1
HF 5825 D7 : Creative strategy in advertising; BJL  c2011 1
HF 5825 J5 : Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.; BJL  c2001 1
HF 5825 M9 : Words in ads.; BJL  1994 1
HF 5825 R2 : Recruitment advertising : a handbook of methods and procedures.; BJL  1971 1
HF 5826.5 A2 : Media planning.; BJL  1977 1
HF 5826.5 C7 : The communications challenge : a practical guide to media neutral planning / edited by Julian Saunders.; BJL  2004 1
HF5826.5 .M366 2016 : Digital advertising / Andrew McStay.; BJL  2016 1
HF 5826.5 R8 : Advanced media planning / by John R. Rossiter and Peter J. Danaher.; BJL  c1998 1
HF 5826.5 S6   2
HF 5826.5 S9 : Media planning : a practical guide.; BJL  c1996 1
HF 5827 A3 : The advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones.; BJL  1999 1
HF 5827 F6 : Pictorial metaphor in advertising.; BJL  1998 1
HF 5827 G6 : The assault on childhood.; BJL  1970 1
HF 5827 L2 : Advertising,competition and market conduct in oligopoly over time : an econometric investigation in Western European countries.; BJL  1976 1
HF 5827 L5 : Social communication in advertising : persons, products & images of well-being / William Leiss, Stephen Kline, Sut Jhally.; BJL  1990 1
HF 5827 R5 : European advertising strategies : the profiles and policies of multinational companies operating in Europe.; BJL  1992 1
HF 5827 S6 : Images incorporated : advertising as industry and ideology.; BJL  1989 1
HF 5827 T1 : Advertising language : a pragmatic approach to advertisements in Britain and Japan.; BJL  1994 1
HF 5827 V5 : The language of advertising.; BJL  1985 1
HF 5827 W7 : Advertising and the community / ed. A.Wilson.; BJL  1968 1
HF 5827.2 R5 : Positioning : the battle for your mind / Al Ries, Jack Trout.; BJL  c2001 1
HF 5827.6 G7 : Branding New York : how a city in crisis was sold to the world / by Miriam Greenberg.; BJL  2008 1
HF 5827.85 D2 : Living up to the Ads : gender fictions of the 1920s.; BJL  2000 1
HF 5827.85 G6 / q : Gender advertisements / Erving Goffman.; BJL  1979 1
HF 5827.85 S5   2
HF 5827.9 P9 : The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum.; BJL  c2012 1
HF 5827.95 G5 : Unleashing the ideavirus : stop marketing at people! turn your ideas into epidemics by helping your customers do the marketing for you.; BJL  c2001 1
HF 5827.95 M6 : The world's best-known marketing secret : building your business with word-of-mouth marketing / Ivan R. Misner, Virginia Devine.; BJL  1999 1
HF 5827.95 R8 : The anatomy of buzz : how to create word-of-mouth marketing.; BJL  2002 1
HF 5827.95 S4 : Word of mouth marketing : how smart companies get people talking / Andy Sernovitz.; BJL  c2009 1
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