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Author Springer, Paul (Mass media specialist)
Title Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.
Publication Info London : Kogan Page, 2009.
Edition 2nd ed.


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 BJL 5th Floor  HF 5823 S7  8 WEEK LOAN  AVAILABLE
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Descript 343p.
Edition 2nd ed.
ISBN 9780749456474 (pbk.)
0749456477 (pbk.)
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Author Springer, Paul (Mass media specialist)
Subject Advertising -- Case studies.
Advertising campaigns -- Case studies.
Descript 343p.
Edition 2nd ed.
ISBN 9780749456474 (pbk.)
0749456477 (pbk.)
Author Springer, Paul (Mass media specialist)
Subject Advertising -- Case studies.
Advertising campaigns -- Case studies.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 S7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5823 S7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5823 S7  8 WEEK LOAN  AVAILABLE

Subject Advertising -- Case studies.
Advertising campaigns -- Case studies.
Descript 343p.
ISBN 9780749456474 (pbk.)
0749456477 (pbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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