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Author Tellis, Gerard J., 1950-
Title Effective advertising : understanding when, how, and why advertising works.
Publication Info Thousand Oaks, Calif. : Sage, c2004.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 T2  8 WEEK LOAN  1 HOLD
 BJL Reading Room 1st floor HDC  HF 5823 T2  4 WEEK LOAN  DUE 14-05-24
 BJL Reading Room 1st floor HDC  HF 5823 T2  4 WEEK LOAN  AVAILABLE
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Descript 203p.
ISBN 0761922539
0761922520
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Author Tellis, Gerard J., 1950-
Subject Advertising.
Consumers -- Attitudes.
Descript 203p.
ISBN 0761922539
0761922520
Author Tellis, Gerard J., 1950-
Subject Advertising.
Consumers -- Attitudes.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 T2  8 WEEK LOAN  1 HOLD
 BJL Reading Room 1st floor HDC  HF 5823 T2  4 WEEK LOAN  DUE 14-05-24
 BJL Reading Room 1st floor HDC  HF 5823 T2  4 WEEK LOAN  AVAILABLE

Subject Advertising.
Consumers -- Attitudes.
Descript 203p.
ISBN 0761922539
0761922520
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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