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Mark   Media Year
HF 5823 R7 : How to advertise : what works, what doesn't - and why / Kenneth Roman & Jane Maas.; BJL     
      How to advertise : what works, what doesn't - and why / Kenneth Roman & Jane Maas. BJL  BOOK 2003
HF 5823 S1 : The Sage handbook of advertising / edited by Gerald J. Tellis, Tim Ambler.; BJL     
      The Sage handbook of advertising / edited by Gerald J. Tellis, Tim Ambler. BJL  BOOK 2007
HF5823 .S29 2005 : Small business marketing for dummies / by Barbara Findlay Schenck.; Online materials     
      Small business marketing for dummies / by Barbara Findlay Schenck. Online materials  EBOOKS c2005
HF 5823 S3    
      Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes. BJL  BOOK c1995
      Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes. BJL  BOOK c1999
HF 5823 S6 : Advertising campaign: the fundamentals of planning, designing, implementing and evaluating advertising campaigns.; BJL     
      Advertising campaign: the fundamentals of planning, designing, implementing and evaluating advertisin BJL  BOOK c2004
HF 5823 S7 : Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.; BJL     
      Ads to icons : how advertising succeeds in a multimedia age / Paul Springer. BJL  BOOK 2009
HF 5823 T2 : Effective advertising : understanding when, how, and why advertising works.; BJL     
      Effective advertising : understanding when, how, and why advertising works. BJL  BOOK c2004
HF5823 .T83 2013 : Adland : a global history of advertising / Mark Tungate.; Online materials     
      Adland : a global history of advertising / Mark Tungate. Online materials  EBOOKS 2013
HF5823 .V24 2014 : Advertising transformed : the new rules for the digital age / Fons Van Dyck.; Online materials     
      Advertising transformed : the new rules for the digital age / Fons Van Dyck. Online materials  EBOOKS 2014
HF 5823 V6 : Advertising basics! : a resource guide for beginners / J.V. Vilanilam, A.K. Varghese.; BJL     
      Advertising basics! : a resource guide for beginners / J.V. Vilanilam, A.K. Varghese. BJL  BOOK 2004
HF 5823 W4    
      Advertising & IMC : principles & practice. BJL  BOOK 2012
      Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. BJL  BOOK c2003
      Advertising : principles & practice. BJL  BOOK 2008
HF5823 .W416 2002eb : Developing advertising with qualitative market research [electronic resource] / Judith Wardle.; Online materials     
      Developing advertising with qualitative market research [electronic resource] / Judith Wardle. Online materials  EBOOKS 2002
HF 5823 W5    
      Advertising / Roderick White. BJL  BOOK c2000
      Which ad pulled best? : 40 case histories on how to write and design ads that work / [edited by] Scot BJL  BOOK c2003
HF5825 : The copywriting sourcebook : how to write better copy, faster - for everything from ads to websites / Andy Maslen.; BJL     
      The copywriting sourcebook : how to write better copy, faster - for everything from ads to websites / BJL  BOOK 2010
HF 5825 D7 : Creative strategy in advertising; BJL     
      Creative strategy in advertising BJL  BOOK c2011
HF 5825 J5 : Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.; BJL     
      Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany. BJL  BOOK c2001
HF5825 .K73 2005 : Writing copy for dummies / Jonathan Kranz.; Online materials     
      Writing copy for dummies / Jonathan Kranz. Online materials  EBOOKS c2005
HF 5825 M9 : Words in ads.; BJL     
      Words in ads. BJL  BOOK 1994
HF 5825 R2 : Recruitment advertising : a handbook of methods and procedures.; BJL     
      Recruitment advertising : a handbook of methods and procedures. BJL  BOOK 1971
HF 5826.5 A2 : Media planning.; BJL     
      Media planning. BJL  BOOK 1977
HF 5826.5 C7 : The communications challenge : a practical guide to media neutral planning / edited by Julian Saunders.; BJL     
      The communications challenge : a practical guide to media neutral planning / edited by Julian Saunder BJL  BOOK 2004
HF5826.5 .M366 2016 : Digital advertising / Andrew McStay.; BJL     
      Digital advertising / Andrew McStay. BJL  BOOK 2016
HF 5826.5 R8 : Advanced media planning / by John R. Rossiter and Peter J. Danaher.; BJL     
      Advanced media planning / by John R. Rossiter and Peter J. Danaher. BJL  BOOK c1998
HF 5826.5 S6    
      Advertising media planning / Jack Z. Sissors and Roger B. Baron. BJL  BOOK c2002
      Advertising media planning / Jack Z. Sissors and Roger Baron. BJL  BOOK 2010
HF 5826.5 S9 : Media planning : a practical guide.; BJL     
      Media planning : a practical guide. BJL  BOOK c1996
HF 5827 A3 : The advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones.; BJL     
      The advertising business : operations, creativity, media planning, integrated communications / edited BJL  BOOK 1999
HF 5827 F6 : Pictorial metaphor in advertising.; BJL     
      Pictorial metaphor in advertising. BJL  BOOK 1998
HF 5827 G6 : The assault on childhood.; BJL     
      The assault on childhood. BJL  BOOK 1970
HF 5827 L2 : Advertising,competition and market conduct in oligopoly over time : an econometric investigation in Western European countries.; BJL     
      Advertising,competition and market conduct in oligopoly over time : an econometric investigation in W BJL  BOOK 1976
HF 5827 L5 : Social communication in advertising : persons, products & images of well-being / William Leiss, Stephen Kline, Sut Jhally.; BJL     
      Social communication in advertising : persons, products & images of well-being / William Leiss, Steph BJL  BOOK 1990
HF 5827 R5 : European advertising strategies : the profiles and policies of multinational companies operating in Europe.; BJL     
      European advertising strategies : the profiles and policies of multinational companies operating in E BJL  BOOK 1992
HF 5827 S6 : Images incorporated : advertising as industry and ideology.; BJL     
      Images incorporated : advertising as industry and ideology. BJL  BOOK 1989
HF 5827 T1 : Advertising language : a pragmatic approach to advertisements in Britain and Japan.; BJL     
      Advertising language : a pragmatic approach to advertisements in Britain and Japan. BJL  BOOK 1994
HF 5827 V5 : The language of advertising.; BJL     
      The language of advertising. BJL  BOOK 1985
HF 5827 W7 : Advertising and the community / ed. A.Wilson.; BJL     
      Advertising and the community / ed. A.Wilson. BJL  BOOK 1968
HF 5827.2 R5 : Positioning : the battle for your mind / Al Ries, Jack Trout.; BJL     
      Positioning : the battle for your mind / Al Ries, Jack Trout. BJL  BOOK c2001
HF 5827.6 G7 : Branding New York : how a city in crisis was sold to the world / by Miriam Greenberg.; BJL     
      Branding New York : how a city in crisis was sold to the world / by Miriam Greenberg. BJL  BOOK 2008
HF 5827.85 D2 : Living up to the Ads : gender fictions of the 1920s.; BJL     
      Living up to the Ads : gender fictions of the 1920s. BJL  BOOK 2000
HF 5827.85 G6 / q : Gender advertisements / Erving Goffman.; BJL     
      Gender advertisements / Erving Goffman. BJL  BOOK 1979
HF 5827.85 S5    
      Sex in advertising : perspectives on the erotic appeal / edited by Tom Reichert, Jacqueline Lambiase. BJL  BOOK 2003
      Sex in consumer culture : the erotic content of media and marketing / edited by Tom Reichert, Jacquel BJL  BOOK c2006
HF 5827.9 P9 : The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum.; BJL     
      The psychology of entertainment media : blurring the lines between entertainment and persuasion / edi BJL  BOOK c2012
HF 5827.95 G5 : Unleashing the ideavirus : stop marketing at people! turn your ideas into epidemics by helping your customers do the marketing for you.; BJL     
      Unleashing the ideavirus : stop marketing at people! turn your ideas into epidemics by helping your c BJL  BOOK c2001
HF 5827.95 M6 : The world's best-known marketing secret : building your business with word-of-mouth marketing / Ivan R. Misner, Virginia Devine.; BJL     
      The world's best-known marketing secret : building your business with word-of-mouth marketing / Ivan BJL  BOOK 1999
HF5827.95 .M68 2009 : The seven principles of WOM and buzz marketing [electronic resource] : crossing the tipping point / Panos Mourdoukoutas, George J. Siomkos.; Online materials     
      The seven principles of WOM and buzz marketing [electronic resource] : crossing the tipping point / P Online materials  EBOOKS c2009
HF5827.95 .O38 2009eb : Ripple effect [electronic resource] : how empowered involvement drives word of mouth / Martin Oetting; with a foreword by Prof. Frank Jacob.; Online materials     
      Ripple effect [electronic resource] : how empowered involvement drives word of mouth / Martin Oetting Online materials  EBOOKS c2009
HF 5827.95 R8 : The anatomy of buzz : how to create word-of-mouth marketing.; BJL     
      The anatomy of buzz : how to create word-of-mouth marketing. BJL  BOOK 2002
HF 5827.95 S4 : Word of mouth marketing : how smart companies get people talking / Andy Sernovitz.; BJL     
      Word of mouth marketing : how smart companies get people talking / Andy Sernovitz. BJL  BOOK c2009
HF 5827.95 S5 : The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth.; BJL     
      The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mou BJL  BOOK 2001
HF5828.2 .P47 2011 : Pervasive advertising [electronic resource] / Jörg Müller, Florian Alt, Daniel Michelis, editors.; Online materials     
      Pervasive advertising [electronic resource] / Jörg Müller, Florian Alt, Daniel Michelis, editors. Online materials  EBOOKS 2011
HF 5831 A2 / q : Herself appraised : the treatment of women in advertisements : a study / by the Advertising Standards Authority.; BJL     
      Herself appraised : the treatment of women in advertisements : a study / by the Advertising Standards BJL  BOOK 1990
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