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Mark   Year Entries
HF 5825 R2 : Recruitment advertising : a handbook of methods and procedures.; BJL  1971 1
HF 5826.5 A2 : Media planning.; BJL  1977 1
HF 5826.5 C7 : The communications challenge : a practical guide to media neutral planning / edited by Julian Saunders.; BJL  2004 1
HF5826.5 .M366 2016 : Digital advertising / Andrew McStay.; BJL  2016 1
HF 5826.5 R8 : Advanced media planning / by John R. Rossiter and Peter J. Danaher.; BJL  c1998 1
HF 5826.5 S6   2
HF 5826.5 S9 : Media planning : a practical guide.; BJL  c1996 1
HF 5827 A3 : The advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones.; BJL  1999 1
HF 5827 F6 : Pictorial metaphor in advertising.; BJL  1998 1
HF 5827 G6 : The assault on childhood.; BJL  1970 1
HF 5827 L2 : Advertising,competition and market conduct in oligopoly over time : an econometric investigation in Western European countries.; BJL  1976 1
HF 5827 L5 : Social communication in advertising : persons, products & images of well-being / William Leiss, Stephen Kline, Sut Jhally.; BJL  1990 1
HF 5827 R5 : European advertising strategies : the profiles and policies of multinational companies operating in Europe.; BJL  1992 1
HF 5827 S6 : Images incorporated : advertising as industry and ideology.; BJL  1989 1
HF 5827 T1 : Advertising language : a pragmatic approach to advertisements in Britain and Japan.; BJL  1994 1
HF 5827 V5 : The language of advertising.; BJL  1985 1
HF 5827 W7 : Advertising and the community / ed. A.Wilson.; BJL  1968 1
HF 5827.2 R5 : Positioning : the battle for your mind / Al Ries, Jack Trout.; BJL  c2001 1
HF 5827.6 G7 : Branding New York : how a city in crisis was sold to the world / by Miriam Greenberg.; BJL  2008 1
HF 5827.85 D2 : Living up to the Ads : gender fictions of the 1920s.; BJL  2000 1
HF 5827.85 G6 / q : Gender advertisements / Erving Goffman.; BJL  1979 1
HF 5827.85 S5   2
HF 5827.9 P9 : The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum.; BJL  c2012 1
HF 5827.95 G5 : Unleashing the ideavirus : stop marketing at people! turn your ideas into epidemics by helping your customers do the marketing for you.; BJL  c2001 1
HF 5827.95 M6 : The world's best-known marketing secret : building your business with word-of-mouth marketing / Ivan R. Misner, Virginia Devine.; BJL  1999 1
HF 5827.95 R8 : The anatomy of buzz : how to create word-of-mouth marketing.; BJL  2002 1
HF 5827.95 S4 : Word of mouth marketing : how smart companies get people talking / Andy Sernovitz.; BJL  c2009 1
HF 5827.95 S5 : The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth.; BJL  2001 1
HF 5831 A2 / q : Herself appraised : the treatment of women in advertisements : a study / by the Advertising Standards Authority.; BJL  1990 1
HF 5832 M6 : The affluent sheep.; BJL  1963 1
HF 5832 W6 : The day the pigs refused to be driven to market : advertising and the consumer revolution.; BJL  1972 1
HF 5833 H2 : Advertising and socialism : the nature and extent of consumer advertising in the Soviet Union,Poland Hungary and Jugoslavia.; BJL  1974 1
HF 5837 L9 / q : Guerrilla advertising : unconventional brand communication / written by Gavin Lucas ; art direction by Michael Dorrian.; BJL  2006 1
HF 5837 P2   4
HF 5837 S2 : Campaign planner for promotion and IMC / Shay Sayre.; BJL  c2002 1
HF 5837 S4 / q : Promotion and integrated marketing communications.; BJL  c2002 1
HF 5837 S8 : Truth, lies, and advertising : the art of account planning.; BJL  c1998 1
HF 5843 B8 / q : Poster audience measurement : the I.P.A. poster audience surveys and other research : an interpretation.; BJL  1965 1
HF 5843 I5 / q : Poster audience surveys : an investigation into poster campaign audiences based on surveys in Ipswich and the West Midlands conurbation.; BJL  1964 1
HF 5845 B6 / q : The new boutique : fashion and design.; BJL  2005 1
HF 5845 M8 / q : Visual merchandising : window and in-store displays for retail / Tony Morgan.; BJL  2011 1
HF 5983 B9 / q : A study of advertising in the United Kingdom and the Federal Republic of Germany.; BJL  1974 1
HF 6105 G7 V9 / q : Victorian advertisements / compiled in collaboration with I. van Amstel from the collections of Mr. R. Knaster.; BJL  1968 1
HF 6135 G8 : Les mots de la publicite : l'architecture du slogan.; BJL  1990 1
HF 6146 B74 H1 : Broadcast advertising copywriting.; BJL  c1990 1
HF 6146 I58 A2 : Advertising and the World Wide Web / edited by David W. Schumann, Esther Thorson.; BJL  1999 1
HF 6146 I58 S5 : Mobile advertising : supercharge your brand in the exploding wireless market / Chetan Sharma, Joe Herzog, Victor Melfi.; BJL  c2008 1
HF 6146 I58 S7 : Advertising and new media / Christina Spurgeon.; BJL  2008 1
HF 6146 I58 S8 : What makes people click : advertising on the Web.; BJL  1997 1
HF6146.I58 T88 2008 : Advertising 2.0 : social media marketing in a web 2.0 world / Tracy L. Tuten.; Online materials  2008 1
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