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Title The advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones.
Publication Info Thousand Oaks, Calif. : Sage, 1999.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5827 A3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5827 A3  8 WEEK LOAN  AVAILABLE

Descript 548p.
ISBN 0761912398
076191238X
Click on the terms below to find similar items in the catalogue
Subject Advertising -- Brand name products.
Brand name products.
Alt author Jones, John Philip.
Descript 548p.
ISBN 0761912398
076191238X
Subject Advertising -- Brand name products.
Brand name products.
Alt author Jones, John Philip.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5827 A3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5827 A3  8 WEEK LOAN  AVAILABLE

Subject Advertising -- Brand name products.
Brand name products.
Descript 548p.
Alt author Jones, John Philip.
ISBN 0761912398
076191238X

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