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Record:
Author
Lal, Rajiv.
Title
Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.
Publication Info
New York, N.Y. : McGraw-Hill/Irwin, c2005.
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LOCATION
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STATUS
BJL 5th Floor
HF 5415.13 L1
8 WEEK LOAN
AVAILABLE
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Descript
812p.
ISBN
0072967625
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Author
Lal, Rajiv.
Series
McGraw-Hill/Irwin series in marketing
Subject
Marketing -- Management.
Marketing -- Management -- Case studies.
Alt author
Quelch, John A.
Rangan, V. Kasturi.
Descript
812p.
ISBN
0072967625
Author
Lal, Rajiv.
Series
McGraw-Hill/Irwin series in marketing
Subject
Marketing -- Management.
Marketing -- Management -- Case studies.
Alt author
Quelch, John A.
Rangan, V. Kasturi.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.13 L1
8 WEEK LOAN
AVAILABLE
Subject
Marketing -- Management.
Marketing -- Management -- Case studies.
Descript
812p.
Alt author
Quelch, John A.
Rangan, V. Kasturi.
ISBN
0072967625
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