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Author Ansolabehere, Stephen.
Title Going negative : how political advertisements shrink and polarize the electorate / Stephen Ansolabehere, Shanto Iyengar.
Alternative Title Going negative : how attack ads shrink and polarize the electorate
Publication Info New York : Free Press, 1997.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 4th Floor  JN 2281 A6  8 WEEK LOAN  AVAILABLE

Descript 243 p.
Note Originally published in hardback under title: Going negative : how attack ads shrink and polarize the electorate. 1995.
ISBN 9780684837116
0684822849
9780684822846
0684837110 (pbk.)
Click on the terms below to find similar items in the catalogue
Author Ansolabehere, Stephen.
Subject Advertising, Political.
Advertising, Political -- United States.
Political campaigns -- United States.
Negativism.
Alt author Iyengar, Shanto.
Alternative Title Going negative : how attack ads shrink and polarize the electorate
Descript 243 p.
Note Originally published in hardback under title: Going negative : how attack ads shrink and polarize the electorate. 1995.
ISBN 9780684837116
0684822849
9780684822846
0684837110 (pbk.)
Author Ansolabehere, Stephen.
Subject Advertising, Political.
Advertising, Political -- United States.
Political campaigns -- United States.
Negativism.
Alt author Iyengar, Shanto.
Alternative Title Going negative : how attack ads shrink and polarize the electorate
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 4th Floor  JN 2281 A6  8 WEEK LOAN  AVAILABLE

Subject Advertising, Political.
Advertising, Political -- United States.
Political campaigns -- United States.
Negativism.
Descript 243 p.
Note Originally published in hardback under title: Going negative : how attack ads shrink and polarize the electorate. 1995.
Alt author Iyengar, Shanto.
ISBN 9780684837116
0684822849
9780684822846
0684837110 (pbk.)

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