LEADER 00000nam 2200373 a 4500
001 BDZ0026881920
003 StDuBDS
005 20170127200107.0
008 160905s2017 enka f 001|0|eng|d
020 9780749478698|q(pbk.)
050 0 K1568|b.B367 2017
082 04 346.048|223
100 1 Barnett, David N.
245 10 Brand protection in the online world :|ba comprehensive
guide /|cDavid N. Barnett.
260 London :|bKoganPage,|c2017.
300 268 pages :|billustrations (black and white) ;|c24 cm
500 Includes index.
505 0 Chapter - 1 -: Introduction; Chapter - 2 -: Domain names;
Chapter - 3 -: General brand use and abuse; Chapter - 4 -:
E-commerce activity and marketplaces; Chapter - 5 -:
Social media; Chapter - 6 -: Online fraud; Chapter - 7 -:
Digital piracy; Chapter - 8 -: Mobile apps; Chapter - 9 -:
Sponsored-ad monitoring; Chapter - 10 -: Affiliate
monitoring; Chapter - 11 -: 'Deep' and 'Dark' Web; Chapter
- 12 -: Additional and future areas of interest
650 0 Brand name products|xLaw and legislation.
650 0 Electronic commerce|xLaw and legislation.
650 0 Internet|xLaw and legislation.
650 0 Trademark infringement.
