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008    120210s2012    enk     sb    001 0 eng d 
020    9781136243738|q(e-book) 
040    StDuBDS|beng|cStDuBDS|dUk|dStDuBDSZ|dUkPrAHLS 
050  0 P35|b.O5 2012 
082 00 306.44|223 
100 1  Ong, Walter J. 
245 10 Orality and literacy :|bthe technologizing of the word /
       |cWalter J. Ong, with additional chapters by John Hartley.
250    30th anniversary ed.; 3rd ed. 
260    London ;|aNew York :|bRoutledge,|c2012. 
300    xxvii, 232 p. 
490 1  Orality and literary 
500    Formerly CIP.|5Uk 
505 0  John Hartley: Before Ongism: "To become what we want to be,
       we have to decide what we were" Orality & Literacy: The 
       Technologization Of The Word Introduction Part 1: The 
       orality of language 1. The literate mind and the oral past
       2. Did you say 'oral literature'? Part 2: The modern 
       discovery of primary oral cultures 1. Early awareness of 
       oral tradition 2. The Homeric question 3. Milman Parry's 
       discovery 4. Consequent and related work Part 3: Some 
       psychodynamics of orality 1. Sounded word as power and 
       action 2. You know what you can recall: mnemonics and 
       formulas 3. Further characteristics of orally based 
       thought and expression 4. Additive rather than 
       subordinative 5. Aggregative rather than analytic 6. 
       Redundant or 'copious' 7. Conservative or traditionalist 
       8. Close to the human lifeworld 9. Agonistically toned 10.
       Empathetic and participatory rather than objectively 
       distanced 11. Homeostatic 12. Situational rather than 
       abstract 13. Oral memorization 14. Verbomotor lifestyle 
       15. The noetic role of heroic 'heavy' ?gures and of the 
       bizarre 16. The interiority of sound 17. Orality, 
       community and the sacral 18. Words are not signs Part 4: 
       Writing restructures consciousness 1. The new world of 
       autonomous discourse 2. Plato, writing and computers 3. 
       Writing is a technology 4. What is 'writing' or 'script'? 
       5. Many scripts but only one alphabet 6. The onset of 
       literacy 7. From memory to written records 8. Some 
       dynamics of textuality 9. Distance, precision, grapholects
       and magnavocabularies 10. Interactions: rhetoric and the 
       places 11. Interactions: learned languages 12. 
       Tenaciousness of orality Part 5: Print, space and closure 
       1. Hearing-dominance yields to sight-dominance 2. Space 
       and meaning 3. Indexes 4. Books, contents and labels 5. 
       Meaningful surface 6. Typographic space 7. More diffuse 
       effects 8. Print and closure: intertextuality 9. Post-
       typography: electronics Part 6: Oral memory, the story 
       line and characterization 1. The primacy of the story line
       2. Narrative and oral cultures 3. Oral memory and the 
       story line 4. Closure of plot: travelogue to detective 
       story 5. The 'round' character, writing and print Part 7: 
       Some theorems 1. Literary history 2. New Criticism and 
       Formalism 3. Structuralism 4. Textualists and 
       deconstructionists 5. Speech-act and reader-response 
       theory 6. Social sciences, philosophy, biblical studies 7.
       Orality, writing and being human 8. 'Media' versus human 
       communication 9. The inward turn: consciousness and the 
       text John Hartley: After Ongism: The Evolution of 
       Networked Intelligence 
506 1  325 annual accesses.|5UkHlHU 
520    Walter J. Ong's classic work provides a fascinating 
       insight into the social effects of oral, written, printed 
       and electronic technologies, and their impact on 
       philosophical, theological, scientific and literary 
       thought. 
520    |bWalter J. Ong's classic work provides a fascinating 
       insight into the social effects of oral, written, printed 
       and electronic technologies, and their impact on 
       philosophical, theological, scientific and literary 
       thought. This thirtieth anniversary edition - coinciding 
       with Ong's centenary year - reproduces his best-known and 
       most influential book in full and brings it up to date 
       with two new exploratory essays by cultural writer and 
       critic John Hartley. Hartley provides: A scene-setting 
       chapter that situates Ong's work within the historical and
       disciplinary context of post-war Americanism and the rise 
       of communication and media studies; A closing chapter that
       follows up Ong's work on orality and literacy in relation 
       to evolving media forms, with a discussion of recent 
       criticisms of Ong's approach, and an assessment of his 
       concept of the 'evolution of consciousness'; Extensive 
       references to recent scholarship on orality, literacy and 
       the study of knowledge technologies, tracing changes in 
       how we know what we know. These illuminating essays 
       contextualize Ong within recent intellectual history, and 
       display his work's continuing force in the ongoing study 
       of the relationship between literature and the media, as 
       well as that of psychology, education and sociological 
       thought. Walter J. Ong's classic work provides a 
       fascinating insight into the social effects of oral, 
       written, printed and electronic technologies, and their 
       impact on philosophical, theological, scientific and 
       literary thought. This thirtieth anniversary edition - 
       coinciding with Ong's centenary year - reproduces his best
       -known and most influential book in full and brings it up 
       to date with two new exploratory essays by cultural writer
       and critic John Hartley. Hartley provides: A scene-setting
       chapter that situates Ong's work within the historical and
       disciplinary context of post-war Americanism and the rise 
       of communication and media studies; A closing chapter that
       follows up Ong's work on orality and literacy in relation 
       to evolving media forms, with a discussion of recent 
       criticisms of Ong's approach, and an assessment of his 
       concept of the 'evolution of consciousness'; Extensive 
       references to recent scholarship on orality, literacy and 
       the study of knowledge technologies, tracing changes in 
       how we know what we know. These illuminating essays 
       contextualize Ong within recent intellectual history, and 
       display his work's continuing force in the ongoing study 
       of the relationship between literature and the media, as 
       well as that of psychology, education and sociological 
       thought. 
650  0 Language and culture. 
650  0 Oral tradition. 
650  0 Writing. 
650  0 Written communication. 
700 1  Hartley, John,|d1948- 
830  0 Orality and literary. 
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