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Author Pelsmacker, Patrick de, 1957-
Title Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.
Publication Info Harlow : Financial Times Prentice Hall, 2004.
Edition 2nd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.123 P3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.123 P3  8 WEEK LOAN  AVAILABLE

Descript 578p.
Edition 2nd ed.
Note Previous ed.: 2001.
ISBN 0273685007
Click on the terms below to find similar items in the catalogue
Author Pelsmacker, Patrick de, 1957-
Subject Communication in marketing.
Alt author Geuens, Maggie, 1969-
Bergh, Joeri van den, 1971-
Descript 578p.
Edition 2nd ed.
Note Previous ed.: 2001.
ISBN 0273685007
Author Pelsmacker, Patrick de, 1957-
Subject Communication in marketing.
Alt author Geuens, Maggie, 1969-
Bergh, Joeri van den, 1971-
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.123 P3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.123 P3  8 WEEK LOAN  AVAILABLE

Subject Communication in marketing.
Descript 578p.
Note Previous ed.: 2001.
Alt author Geuens, Maggie, 1969-
Bergh, Joeri van den, 1971-
ISBN 0273685007

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