Start Over Return To Browse Limit/Sort
     
Limit search to available items
Save marked records Save all on page
SUBJECTS (1-23 of 23)
Advertising Psychological Aspects
1
Mark
  Advertising and the mind of the consumer : what works, what doesn't, and why
Sutherland, Max.
Crows Nest, N.S.W. : Allen & Unwin, 2008.   		2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5801 S9  4 WEEK LOAN  AVAILABLE
2
Mark
  The advertising effect : how to change behaviour
Ferrier, Adam, author.
South Melbourne, Victoria, Australia : Oxford University Press, 2014.   		2014
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF5822 .F47 2014  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF5822 .F47 2014  4 WEEK LOAN  AVAILABLE
3
Mark
  Brand sense : sensory secrets behind the stuff we buy
Lindström, Martin, 1970-
London : Kogan Page, 2010.   		2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 69 B7 L7  4 WEEK LOAN  AVAILABLE
4
Mark
  Concepting : creating successful brands in a communication-oriented era.
Rijkenberg, Jan.
Henley-on-Thames : World advertising research centre, 2001.   		2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.82 RIJ  UNTIL CLOSING  ASK at the Reading Room
5
Mark
  Diversity in advertising : broadening the scope of research directions

Mahwah, N.J. ; London : Lawrence Erlbaum, 2004.   		2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5822 D6  8 WEEK LOAN  AVAILABLE
6
Mark
  The effect of advertising and display : assessing the evidence
East, Robert, 1940-
Boston, Mass. ; London : Kluwer Academic Publishers, c2003.   		c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 E1  8 WEEK LOAN  AVAILABLE
7
Mark
  The hidden persuaders.
Packard, Vance Oakley, 1914-
London : Penguin, 1957.   		1957
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  659.1 PAC  UNTIL CLOSING  ASK at the Reading Room
8
Mark
  The hidden power of advertising : how low involvement processing influences the way we choose brands
Heath, Robert, 1947-
Henley-on-Thames : Admap publications, 2001.   		2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5822 H4  8 WEEK LOAN  AVAILABLE
9
Mark
  How to write a good advertisement : a short course in copywriting.
Schwab, Victor O.
California : Melvin Powers, Wilshire Book Company, 1962.   		1962
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  659.1 SCH  UNTIL CLOSING  ASK at the Reading Room
10
Mark
  The mental world of brands : mind, memory and brand success
Franzen, Giep.
Henley-on-Thames : World Advertising Research Centre, 2001.   		2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 F8  8 WEEK LOAN  AVAILABLE
11
Mark
  Nike culture : the sign of the swoosh
Goldman, Robert.
London : Sage, 1998.   		1998
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5822 G6  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5822 G6  8 WEEK LOAN  AVAILABLE
12
Mark
  Persuasion in advertising
O'Shaughnessy, John.
New York : Routledge, 2004.   		2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5822 O8  8 WEEK LOAN  AVAILABLE
13
Mark
  The psychology of advertising
Fennis, Bob Michael, 1968-
Hove : Psychology, 2010. -Access this resource online 		2010
EBOOKS
14
Mark
  The Psychology of Advertising.
Fennis, Bob Michael, 1968-
Hoboken : Taylor and Francis, 2010. -Access this resource online 		2010
EBOOKS
15
Mark
  The psychology of advertising
Fennis, Bob Michael, 1968-
Hove : Psychology, 2010.   		2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5822 F3  4 WEEK LOAN  AVAILABLE
16
Mark
  The psychology of entertainment media : blurring the lines between entertainment and persuasion

New York : Routledge, c2012.   		c2012
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5827.9 P9  8 WEEK LOAN  AVAILABLE
17
Mark
  Seducing the subconscious the psychology of emotional influence in advertising
Heath, Robert, 1947-
Chichester : Wiley-Blackwell, 2012. -Access this resource online 		2012
EBOOKS
18
Mark
  Seducing the subconscious : the psychology of emotional influence in advertising
Heath, Robert, 1947-
Oxford : Wiley-Blackwell, 2012.   		2012
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5822 H4  8 WEEK LOAN  AVAILABLE
19
Mark
  Social communication in advertising : persons, products & images of well-being
Leiss, William, 1939-
London : Routledge, 1990.   		1990
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5827 L5  8 WEEK LOAN  AVAILABLE
20
Mark
  Tracking advertising and monitoring brands.
McDonald, Colin, 1932-
Henley-on-Thames : Admap publications, 2000.   		2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  OS 658.82 MCD  4 WEEK LOAN  AVAILABLE
21
Mark
  Visual persuasion : the role of images in advertising.
Messaris, Paul.
Thousand Oaks, Calif. : Sage Publications, 1997.   		1997
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5822 M5  8 WEEK LOAN  AVAILABLE
22
Mark
  Visual persuasion the role of images in advertising
Messaris, Paul.
Thousand Oaks,Calif. ; London : Sage Publications, c1997. -Access this resource online 		c1997
EBOOKS
Advertising Psychology
23
Mark
  Words in ads.
Myers, Greg.
London : Edward Arnold, 1994.   		1994
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5825 M9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5825 M9  8 WEEK LOAN  AVAILABLE
Save marked records Save all on page
Locate in results
Start Over Return To Browse Limit/Sort