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Record 13 of 22
Record:
Author
Fennis, Bob Michael, 1968-
Title
The psychology of advertising [electronic resource] / Bob M. Fennis and Wolfgang Stroebe.
Publication Info
Hove : Psychology, 2010.
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Descript
xi, 331 p. : ill.
Note
10 concurrent users. UkHlHU
ISBN
9780203853238
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Author
Fennis, Bob Michael, 1968-
Subject
Advertising -- Psychological aspects.
Consumer behavior -- Psychological aspects.
Consumers -- Attitudes.
Alt author
Stroebe, Wolfgang.
Descript
xi, 331 p. : ill.
Note
10 concurrent users. UkHlHU
ISBN
9780203853238
Author
Fennis, Bob Michael, 1968-
Subject
Advertising -- Psychological aspects.
Consumer behavior -- Psychological aspects.
Consumers -- Attitudes.
Alt author
Stroebe, Wolfgang.
Subject
Advertising -- Psychological aspects.
Consumer behavior -- Psychological aspects.
Consumers -- Attitudes.
Descript
xi, 331 p. : ill.
Note
10 concurrent users. UkHlHU
Alt author
Stroebe, Wolfgang.
ISBN
9780203853238
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