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245 00 Measuring advertising effectiveness /|cedited by William
D. Wells.
260 Mahwah, N.J. :|bLawrence Erlbaum,|c1997.
300 408p.
440 0 Advertising and consumer psychology
500 Includes edited versions of papers presented at the 1994
Advertising and Consumer Psychology Conference.
650 0 Advertising|xResearch|zUnited States.
700 1 Wells, William D.,|d1926-
|