LEADER 00000nam 2200253 a 4500
001 0470820551
007 t
008 050105s2002 si ac r 001 eng
020 0470820551
040 CURLLC
050 4 HF 5813 A8 A3
100 1 Aitchison, Jim.
245 10 How Asia advertises :|bthe most successful campaigns in
Asia-Pacific and the marketing strategies behind them.
260 Singapore :|bJ. Wiley & Sons (Asia),|c2002.
300 411p.
650 0 Advertising|zAsia.
650 0 Advertising|zPacific Area.
650 0 Communication in marketing|zAsia.
650 0 Communication in marketing|zPacific Area.
650 0 Advertising campaigns.
650 0 Brand name products|xManagement.
