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SUBJECTS (1-5 of 5)
Advertising Research
1
Mark
  The effect of advertising and display : assessing the evidence
East, Robert, 1940-
Boston, Mass. ; London : Kluwer Academic Publishers, c2003.   		c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 E1  8 WEEK LOAN  AVAILABLE
2
Mark
  How advertising works : the role of research

Thousand Oaks, Calif. : Sage, 1998.   		1998
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 H8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5823 H8  8 WEEK LOAN  AVAILABLE
3
Mark
  Research methods for media and communication
Weerakkody, Niranjala.
South Melbourne, Vic. ; Oxford : Oxford University Press, c2009.   		c2009
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 6th Floor  P 91.3 W3  8 WEEK LOAN  AVAILABLE
4
Mark
  Seminar on Advertising, Sponsorship, and Promotions : understanding and measuring the effectiveness
Seminar on Advertising, Sponsorship, and Promotions (1995 : Madrid, Spain)
Amsterdam, Netherlands : ESOMAR, [1995]   		1995
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5802.5 S4  8 WEEK LOAN  AVAILABLE
5
Mark
  Using qualitative research in advertising : strategies, techniques, and applications

Thousand Oaks, Calif. : Sage, c2002.   		c2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5814 U8  8 WEEK LOAN  AVAILABLE
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